How do you solve a problem like the pitch process?
Pitch debate reignited this week after World Vision Australia's procurement agency was revealed to be charging interested parties in its media account tender $80 to view the pitch documents. The revelation is poor timing for World Vision and Procurement Australia, coming just a week after the Media Federation of Australia released best practice guidelines for the pitching process.
And, are automotive marketers struggling to keep up with their industry? The Mumbrellacast team discusses why it appears marketing in the sector keeps returning to the 'same old, same old', despite sales figures…
The skinny
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