What Apple’s latest iOS update means for marketers
This week Apple deployed iOS14.5 - a relatively standard operation for Apple when it comes to its update schedule for iPhones. But this one had some big ramifications for the media and marketing industry. The new operating system included Apple’s App Tracking Transparency updates that significantly change the relationship between users and the apps they use. The Mumbrellacast team dives into the implications for customers, as well as for advertisers.
The game of musical chairs at WPP and GroupM continued this week, when news broke that MediaCom AUNZ CEO Willie Pang is stepping away from the…
The skinny
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