Shows / Mumbrellacast

Mumbrellacast
Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.
Episodes
MumbrellacastResults season bloodbath, and the Qantas loyalty remake
It’s results season, and this week Nine, SCA, and ARN all reported the various fortunes of their companies. The night before they announced their financial…
MumbrellacastThe Unmakers: The startup taking on the comments section
Hundreds of thousands of hateful comments are sitting on the Facebook feeds of Australian news publishers, according to a scan from a social media startup that…
MumbrellacastIs the Australian Podcast Ranker still fit for purpose?
Apple has shaken the world of podcasting again this week (let's not forget the "pod" part of the word comes from the iPod) with the announcement that it is…
MumbrellacastThe Unmakers: Joe Aston on Rampart's first year
Former Australian Financial Review columnist Joe Aston sat down with Mumbrella's Tim Burrowes for an Unmakers Edition of the Mumbrellacast. The pair covered a…
MumbrellacastACMA cops it in Canberra and inside WPP’s restructure
12 February 2026 In this week's Mumbrellacast, our hosts discuss the spray ACMA chair Nerida O'Loughlin copped from Sarah Hanson-Young over the media…
MumbrellacastNew year, new creative — and no more AI slop, please
4 February 2026 Thanks to Earmax Media for sponsoring this episode. Click the link HERE to see podcast advertising campaigns that really work, or email…
MumbrellacastNine tunes out of radio and into out-of-home
30 January 2026 We are interrupting our normal schedule to bring you an emergency Mumbrellacast, after both Nine and Nova delivered major news to end the…
MumbrellacastLive from Compass Perth 2025
28 January 2026 For this week’s Mumbrellacast, we have a live recording from the Perth edition of the Compass roadshow, where we heard from the cream of the…
MumbrellacastLive from Compass Adelaide 2025
21 January 2026 In this week's Mumbrellacast, we head to Adelaide for the Compass event, where four of the city's leading lights in the marketing and media…
MumbrellacastLive from Compass Melbourne 2025
This week’s Mumbrellacast is a live recording from our Compass Melbourne event, where a panel of media and marketing insiders discuss the challenges of the…
MumbrellacastLive from Compass Brisbane 2025
7 January 2026 This week’s Mumbrellacast is a live recording from our Compass Brisbane event, where a panel of media and marketing insiders speak about the…
MumbrellacastLive from Compass Sydney 2025
31 December 2025 This week’s Mumbrellacast is a live recording from our Compass Sydney event, where a panel of media and marketing insiders talk about a tough…
MumbrellacastLive from Compass Hobart 2025
24 December 2025 This week’s Mumbrellacast is a live recording from our Compass Hobart event, where a panel of media and marketing insiders talk about an…
MumbrellacastChristian comforts Sydney, ARN’s new leaders, and 2025 – the year of AI
17 December 2025 In this week's Mumbrellacast, our hosts discuss the latest leader movements at ARN; Christian O'Connell's introduction to Sydney; the media…
MumbrellacastMischievous robots, expensive expenses, and the media deal of the decade
10 December 2025 Thanks to Earmax Media for sponsoring this episode, click the link HERE to see their maximum impact podcast advertising campaigns or email…
MumbrellacastLooking back on upfronts season
3 December 2025 Thanks to Earmax Media for sponsoring this episode, click the link HERE to see the latest maximum impact podcast advertising campaigns or email…
MumbrellacastHenry Innis on the Mutinex MMM mutiny; Roblox CEO disaster
26 November 2025 Thanks to Earmax Media for sponsoring this episode, click the link HERE to see maximum impact podcast advertising campaigns or email them…
MumbrellacastCommercial radio unites, Nielsen lawsuits, and reality TV ratings
19 November 2025 This week, radio industry body CRA launched its unified audio ID for buying and selling ad inventory across podcasts and radio. We also…
MumbrellacastCRA boss Lizzie Young talks Audio ID
17 November 2025 In this special episode of the Mumbrellacast, Tim Burrowes sits down with Commercial Radio & Audio (CRA) boss, Lizzie Young, to discuss CRA's…
MumbrellacastARN issues a stark warning, Nine redundancies, and activist rocks M+C Saatchi
12 November 2025 It's Wednesday evening, which means it's time to pour yourself a glass of warm popcorn, fire up your wireless, and settle into another episode…
MumbrellacastParamount Australia execs spill the beans about 2026 plans
In this special episode of the Mumbrellacast, Tim Burrowes sits down with Paramount Australia's Beverley McGarvey, Rod Prossor, and Tamara Simoneau to talk…
MumbrellacastThe $300m Australian content law; Woolies pre-loved Xmas campaign; and SCA and Seven green light upsets investor
In this week's Mumbrellacast, Hal Crawford, Tim Burrowes, Nathan Jolly, Eleanor Dickinson and Abe Udy dig into the new legislation that will require streaming…
MumbrellacastARN delivers the goods at latest upfront, and a News Corp insider opens up
29 October 2025 In this week's Mumbrellacast, Hal Crawford, Tim Burrowes and Nathan Jolly discuss ARN's packed upfront. Having taken over the Star Casino in…
MumbrellacastSeven's upfront, a new web browser and our new paywall
22 October 2025 In this week's Mumbrellacast, Hal Crawford, Tim Burrowes, Nathan Jolly and Abe Udy discuss Mumbrella's widespread changes as part of a larger…
MumbrellacastLive from SXSW, reactions to Nine's latest Upfront, Vinyl's AI-powered content plan, and Dentsu can't catch a break
17 October 2025 In this very special episode of the Mumbrellacast, the show has moved from its headquarters in Glebe to the sunny halls of SXSW Sydney. Last…
MumbrellacastRoy Morgan CEO responds to Mark Ritson, News Corp on "the big steal" and Spotify's unorthodox offering
8 October 2025 Last week, marketing luminary Mark Ritson published an article for Mumbrella about Qantas, arguing that the airline's low trust scores haven't…
Mumbrellacast‘The merger’ – SCA/SWM dissected, ex-Edelman CCO weighs in on redundancy crisis, and ChatGPT’s major move
2 October 2025 Southern Cross Austereo and Seven West Media’s proposed merger is fascinating: a power move or alliance between two disrupted businesses? We go…
MumbrellacastRemade revelations, the Murdoch Tiktok deal, and unpicking Optus' latest PR nightmare
24 September 2025 This week: Yesterday's Remade event put retail media under the microscope. In separate sessions, Zitcha's Alberto Vergara shared his theory…
MumbrellacastMat Baxter's tattoo skincare venture, inside Mumbrella360 2026, and marketing death successfully
18 September 2025 Expert marketer Mat Baxter rolled out a tattoo luxury skincare line, Skingraphica, after finding that popular cosmetic brands didn't supply…
MumbrellacastYoutube going strong at 20, Mamamia starts its engines for new era, and Mango Comms Sydney is no more
11 September 2025 Youtube marked its 20th birthday by gathering 600 industry personnel in Sydney and dazzling them with its own version of a TV upfront. The…
MumbrellacastThe TV industry's Canberra invasion, upfronts season is here, and Vinyl Media shaves off the top
4 September 2025 The bosses of the Australian TV industry flooded Canberra this week to lobby the government for tax relief and to put an end to gambling ad…
MumbrellacastNine posts big numbers, ARN vs SCA financial results, and AANA responds to health concerns
28 August 2025 Nine's finances for FY2025 were released this morning, and the combined weight of the Olympics, Stan and Domain helped the media organisation…
MumbrellacastInside Hardie Grant's Keep Left acquisition, OOH's big week, and ex-Paramount owner talks Skydance and Trump
Media and publishing group Hardie Grant has made a major investment in the communications space, acquiring PR agency Keep Left. We discuss if Hardie Grant made…
Mumbrellacast'I put all my skin in the game': Ebiquity CEO Ruben Schreurs opens up to Mumbrella
Global performance consultancy Ebiquity oversees US$160 billion of advertising spend for the majority of the world's top brands. CEO Ruben Schreurs sat down…
MumbrellacastIs James Taylor the man for the job at Ooh Media?
SBS has announced that its managing director, James Taylor, is gearing up to leave the broadcaster after 13 years to become the boss at Ooh Media. But is it…
MumbrellacastDentsu ANZ's leadership bombshell, News Corp's full-year financials, and the great copyright debate
6 August 2025 Dentsu ANZ dropped a bomb this morning, revealing that its CEO Patricio De Matteis is leaving the business with the company's New Zealand boss…
MumbrellacastGoogle's legal threats, Solstice Media's latest acquisition, and the media industry's season of change
30th July 2025 Over the weekend, Google ramped up the under-16s social media ban fight by sending at letter to the Australian government with legal claims for…
MumbrellacastOmnicom's Oceania restructure, FM trumps AM in Melbourne, and Nine's upcoming payday
23 July 2025 The restructure of Omnicom's Oceania operations has dominated the trade press this week, particularly with the confirmation that Nick Garrett will…
MumbrellacastSCA's content head departs, Telstra leans into the hate, and Linkby co-founder on today's publishing industry
16 July 2025 Southern Cross Austereo's chief content officer, Dave Cameron, is leaving the business after three decades, and with the network recently selling…
MumbrellacastHealthcare to receive the Mat Baxter treatment
14 July 2025 During the Covid pandemic, a serious accident left Naked Communications Australia co-founder Mat Baxter with serious injuries, forcing the…
MumbrellacastCommbank goes big with new campaign, media mushroom sins, and Mat Baxter's take on agencyland
9 July 2025 The Commonwealth Bank has the industry and consumers talking about its latest ad campaign. But it's not just the 90-second whirlwind of a TVC…
MumbrellacastJunk food ad ban, publishers unite against AI bots, and Tim's Madfest adventure
2 July 2025 As of yesterday, the South Australian government has banned junk food advertising on its own properties, a move that advertising bodies are none…
MumbrellacastAntoinette Lattouf wins, the eSafety commissioner's swing at Youtube, and Google riles small publishers
25 June 2025 After months of battling the ABC in court on the grounds that she was unfairly dismissed from her radio gig over her views on Israel and Gaza, the…
MumbrellacastA look inside Hubspot's content strategy
In this special interview edition of the Mumbrellacast, Hal Crawford speaks with VP of Hubspot Media Jonathan Hunt about ways of finding an audience in a world…
MumbrellacastAussies win big at Cannes, the trouble at Clems, and are women avoiding news?
18 June 2025 Telstra and creative agency Bear Meets Eagle On Fire won the Film Craft Grand Prix at the 2025 Cannes Lions International Festival of Creativity…
MumbrellacastGreg Hywood's view from the river bank
Former Fairfax CEO and Free TV Chair Greg Hywood has moved out of the media world for the first time in 50 years. Mumbrella editorial director Hal Crawford…
MumbrellacastThe Project and Q+A get the boot; Challenges women face in media; and Greg Hywood's thoughts on Nine
11 June 2025 Two long-running television shows, ABC's Q+A and Ten's The Project, have officially been axed at their respective networks. Q+A is being replaced…
MumbrellacastAdland’s revolving door; Clive Dickens’ new business venture; and Mamamia’s new video strategy
4 June 2025 Last week, iconic Australian adland figure David Droga announced he would be stepping down from Accenture Song. Since then, M+C Saatchi’s APAC CEO…
MumbrellacastMumbrellacast goes live: Linkedin, highly paid talent, and where it all began for Burrowes
29 May 2025 Recorded live on stage at Mumbrella360, this special episode of the Mumbrellacast sees the worlds of Unmade and Mumbrella collide. Over the past…
MumbrellacastABC, SBS and the gender pay gaps data; inside outdoor media; marketers and Google’s AI Mode; Resolution Digital’s new chapter
21 May 2025 For the first time ever, the Workplace Gender Equality Agency has released the gender pay gaps of companies in the Commonwealth public sector — and…
MumbrellacastNews Corp, AI and Donald Trump; Anika Wells; and the OMA's party without a purpose
14 May 2025 The Outdoor Media Association held a conference in Sydney last week, where it revealed that its new metrics suite, Move, is launching… at some…
MumbrellacastAre Media CEO on US deal; SCA finally exits TV; Netflix's Aussie earnings; will AI take jobs?
7 May 2025 This morning, Are Media announced a deal that it would sell ads for US publisher Dotdash Meredith in the Australian market. Hal had a rare chat with…
MumbrellacastA nothing-off-limits chat with Meta ANZ boss Will Easton
30 April 2025 Metafest has just wrapped up for 2025, and to mark the occasion, Hal and Tim sat down with Meta's ANZ managing director Will Easton. From the…
MumbrellacastThe Chrome threat; Click-through down on Google ads; Liz Hayes joins Seven
23 April 2025 The US Department of Justice recently stood in court and said it wants Google to sell Chrome — and since the tech giant has already been found to…
MumbrellacastFacebook’s sad cobblers saga; Rob Mayhew’s chat with Tim; walled garden ad exchanges; Albo’s love of papers
16 April 2025 According to the ACCC, Australians are increasingly falling victim to fake business scams orchestrated through Facebook. The new crop of…
MumbrellacastPrincipal media in a very public spotlight; Mike Sneesby lands a big job; Trade press schooled by Oztam CEO
9 April 2025 Tuesday’s Future of TV Advertising conference in Sydney saw a bit of friction on stage when the topic shifted to principal media trading (PMT)…
MumbrellacastGrowthops' demise; the government's smoking gun; Darren Woolley on getting CEOs out of pitches
2 April 2025 Recently, news broke that agency group Growthops has entered administration with liquidators flooding in to officiate the group's companies' end —…
MumbrellacastESPN levels up; the federal budget's impact on adland; the Gazette blow-up
26 March 2025 This week: Two big streaming television plays, and the Australian federal budget are dominating media and marketing industry chatter at the…
MumbrellacastRoy Morgan's CEO on retail's future and media trust; on the ground at our Retail Marketing Summit
19 March 2025 This week: Data is the name of today's game as we took our show to our Retail Marketing Summit at the Crown, Sydney. Michele Levine — Roy…
MumbrellacastClive Palmer's Trumpian antics; WeAre8 shuts down Australia; Tim's chat with News Corp's Michael Miller
12 March 2025 This week: Ex-parliamentary member and businessman Clive Palmer's political ads mirror Donald Trump's anti-woke views - should the media stop…