Remade revelations, the Murdoch Tiktok deal, and unpicking Optus' latest PR nightmare
24 September 2025
This week:
Yesterday's Remade event put retail media under the microscope. In separate sessions, Zitcha's Alberto Vergara shared his theory that impulse buying is going to be destroyed by AI agents, and Jonathan Hopkins of Sonder and Commbank's Patrick Crowley dove deep into Commbank's journey of building its own retail media network. So, does retail media have a bright future?
Meanwhile, this week saw Donald Trump drop a Tiktok bombshell, claming that Rupert and Lachlan Murdoch were considering investing in the short form video platform in the United States. Fresh off…
The skinny
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