Shows / Book the Business
Book the Business
Book the Business is the show for entrepreneurs who want to write a book that actually builds their business — not just sits on a shelf.
Writing a book is the fastest way to build authority, credibility, and influence in your industry, and this show is your playbook for doing it on purpose. Being introduced as a published author (not a salesperson) and handing someone a book (not a brochure) turns resistance into interest before you say a word. The role of "trusted expert" almost always goes to…
Episodes
- Book the Business
Donna O'Toole: How to Win Business Awards (Without Getting Scammed)
Donna O'Toole is an award-winning entrepreneur, bestselling author of "Win," and founder of August Recognition, a global awards agency. In this episode, Donna…
- Book the Business
David B. Horne: Add Then Multiply, Funded Female Founders & the ROI of Writing a Book
David B. Horne has raised over £120M, bought or sold 33 companies, and written two Amazon #1 bestsellers — "Add Then Multiply" and "Funded Female Founders". In…
- Book the Business
Susan Payton on Selling Through Story
Susan Payton, author of the international bestseller "The Business of Stories" and host of "The Business of Stories" podcast, joins Joe Gregory to break down…
- Book the Business
Andy Lopata: 6 Books, 25 Years, One Big Lesson About Building Authority
Should you write a business book? Most people in the author/speaker world will tell you yes, without hesitation — it's "the thing you have to do" to be seen as…
- Book the Business
Rosie Nice & The MAGIC Framework: A Coach's Guide to Better Questions
Rosie Nice has spent 25+ years coaching and training coaches — and in this episode she breaks down why she finally turned her methodology into a book, Magic…
- Book the Business
James Woodfall: AI Can Write Your Book, But It Can't Live Your Life
James Woodfall built and sold a wealth management business, wrote two books with Rethink Press, and now runs Raise Your EI, helping professional services firms…
- Book the Business
Robin Waite: Why Giving Away Books Beats Selling Them
Robin Waite has published seven books, sold tens of thousands of copies, and built an entire coaching business — Fearless Business — off the back of his…
- Book the Business
Dominic Colenso: How Writing a Book Changed His Life (and Career) Forever
Joe's guest today is Dominic Colenso — a former Hollywood actor and RADA teacher who now helps leaders and sales teams cut through the noise and perform when…
- Book the Business
James Church: Why Your Book Should Be a Gift, Not a Product
James Church built a £250M fundraising track record, wrote the Amazon bestseller The Investable Entrepreneur, and used it to become the go-to authority for…
- Book the Business
Georgie Dickins - The C-Suite Confidant: Lessons from Stratospheric CEOs
Georgie Dickins is a C-suite coach, confidant, and author who works behind the scenes with Fortune 50 executives and founder-CEOs building multi-billion-dollar…
- Book the Business
David Roche: The Book Sells You, Not the Other Way Around
40% of first-time CEOs fail within their first 18 months. David Roche has spent 30+ years around books, boardrooms, and businesses — as CEO of Borders and…
- Book the Business
Andy Fieldhouse: Why Every Coach Needs a Book (Real Story, Real Results)
Can one book really open doors to Cartier, Forbes, and a sold-out ballroom in Egypt? Andy Fieldhouse says yes — and he's got the story to prove it. In this…