Susan Payton on Selling Through Story
Susan Payton, author of the international bestseller "The Business of Stories" and host of "The Business of Stories" podcast, joins Joe Gregory to break down how business owners can use storytelling to sell more — without feeling salesy.
Susan shares the real reason she wrote her book (hint: it wasn't for clout), the framework she uses with clients (personal story → business story → customer story → why → people → value → sweet spot), and why the common marketing advice "don't make it about you" is dead wrong.
You'll learn:
- Why hiding yourself from your marketing actually hurts trust
- The…
The skinny
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