Shows / Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
Big Brave Business is a podcast where we challenge the status quo of traditional business practices. If you're ready to challenge norms, rewrite the rules, and redefine what it means to lead with courage and integrity, then this show (and community) was built for you.
Episodes
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
The Ethics of Launch Culture
Today's roundtable discussion is all about the ethics of launch culture. This year, there have been some pretty huge celebrity level launches that have…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
Organic and Paid Marketing and Ethical Advertising
Online, you'll hear the big fish gurus both flexing how much they spend (and how much you should be spending) on paid ads, as well as bragging about doing…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
What Legacy Are You Creating?
In this episode, I’m joined by Regyna Curtis, Julianna Harry, and Sara Chambers to explore what legacy means for founders who want to build businesses…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
Internalized Ableism as a Driving Force of Your Business
Internalized ableism drives many disabled and chronically ill people to overperform, avoid asking for accommodations, and question whether they are “disabled…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
The Entrepreneurial Spiral: PQ + EQ Mindgames
This week I'm joined by my dear friend, Dr. Laura Miner. She's an expert in all things self-leadership, and in this episode we are chatting all about PQ & EQ…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
Manifestation for Skeptics
Roundtables are back! And we are going all in with the first one of the season with this topic - manifestation for skeptics. Listen, I do have a certain amount…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
Building Trust and Making Better Business Decisions
The number one most stressful (and often messiest) thing for entrepreneurs is often talking about managing their books. But your books provide information and…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
How to Avoid Losing Yourself to Burn Out and Being Small
This week I'm joined by return guest and long-time friend, Kirsten Zeigler, of KDZ HR Consulting. We are chatting about burnout from both the perspective of…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
Trusting Your Intuition to Make Gutsy Moves
If you liked last week's conversation about authenticity through performance and play, then you're going to love this week's take about authenticity as…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
Your Imagination is Resistance and the Importance of Having Fun in Business
I've talked briefly on the podcast (like two years ago) about the importance of 'play' in business, but a) it's been awhile, and b) this conversation takes the…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
Resilience, Change Management, and Presence for High-Performing Entrepreneurs
My guest today, Sofia Souiri, is pushing back on the misconceptions about what resilience means, and we're exploring what this concept looks like in…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
The Magic That Comes After Losing Yourself (Is this a "Quantum Leap?")
If you've been listening to the podcast this year, you've heard me actively exploring losing sight of myself, my vision, my stated mission, what's important…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
External Metrics for Success vs Internal Alignment
What happens when you realize from the outside, everyone sees a success story, but inside, you're suffering? My guest today is Lillian Rafson, and her story is…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
What Anti-Capitalist Business Coaching Looks Like
Whose idea of success am I even chasing? My guest this week is Lauren Glynn, and we are chatting about capitalism's grip on identity, worth, and even desire…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
Business is So Lonely It's Threatening Our Humanity
Individualism is a tool of white supremacist, patriarchal capitalism, and it's caused an isolation mental health crisis for founders. My guest today, Maggie…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
Your Business Isn't Actually Important, It's a Modality
Who are you without your business? This week, my guest is Emelie Sanders, who you might know better online as Pass the Queso... which is exactly the type of…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
Are You Failing or Are You Grieving? We Need to Talk About Grief in Business
One thing I just don't think we talk about enough is the grief that is part of the entrepreneurship roller coaster. In this episode, my friend Diane joins me…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
Business is Personal: Is Your Business Life-Proof?
In this episode, my friend AnnMarie Rose returns to talk openly about her two-year income dip and what it taught her about untangling her self-worth, and even…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
Fear of Change in Online Business and the Age of AI
In this episode, my friend Jaryn Dominique joins me to cut through the rage and fear dominating so much of the AI conversation, and to talk honestly about what…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
You Don't Have to Suffer to Be Good (or Successful)
In this episode, my guest Alison and I challenge the idea that success has to be tied to a revenue number, exploring what it really looks like to redefine…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
Redefining Success as an Anti-Capitalist Entrepreneur
How can we describe success beyond just revenue? I'm not talking about being small or cozy necessarily, but what other ways can we measure whether or not we…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
Is Your Messaging Reductive? An Alternative to Pain-Based Marketing
Have you heard of Storybrand? How does it make you feel? Have you heard why it's problematic? My guest today, Peta, created a feminist alternative. Today we…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
How to Unchain Yourself from Social Media
My friend Chereen is back on the podcast because a couple months ago, she decided to do something radical in her business: she got completely off social media…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
Business Advice We Hate: Entrepreneurship Culture is Lying to You
Today we decided to make a little trouble. Dr. Catrina Mitchum and I are playing contrarians today and talking about all the business advice out there that…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
Do you have the capacity to be safe to be seen?
What does it actually take to feel safe being seen, and is that the same thing as being visible? In this episode, Isabel Bagsik and I unpack the difference…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
Is the "Trust Recession" a real thing? Building a Resilient Business in Capitalism
Everyone's talking about a "trust recession" in business right now. AI made everything sound the same. Algorithms made everything look the same. And we're all…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
Selling Feels Impossible When the World is On Fire
Selling feels hard right now. Siobhan Strode is back on the podcast today and we get into the political dread, the genocide, the right wing creep happening on…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
How to Build an Ethical Business: Scaling Without Extraction
Becky Mollenkamp is back, and this time as a published author. Liberate Your Business: A Radical Guide for Entrepreneurs Building Inside a Broken System, is…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
When to Focus on Audience-Building: Becoming Known an Expert Authority
One thing I've always been adamant about (and will *literally never stop talking about*) is that when you first start a business, your priority should be…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
Mental Health Challenges and Suicidal Ideation Among Founders
When I asked today's guest (my friend Dee Ntšala) what was on her heart to talk about during this episode, she mentioned a really intense, staggering statistic…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
156: Let's Get Honest About Your Business... and Your Ethics
This episode introduces the business audit framework I use in my own work: a two-score system for assessing every single asset in your business. 1) Does it…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
Sales Strategies Based on Human Connection
Sometimes I see a small business owner on Threads post something so evocative and aligned with my core values that I can't help it and I just reach out and…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
The Rise & Fall of DEI and Performative vs. Intentional Decision-Making
In 2020, corporations couldn't post their black squares fast enough. DEI statements flowed like wine. Budgets materialized overnight. Promises were made with…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
155: The Counterintuition of Authenticity and Visibility
What does it actually look like to show up as your whole self in business? In this episode, we get into the pressure of visibility, the two sides of ourselves…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
154: How to tell the difference between good advice and bad advice
We have access to more business information than ever before — podcasts, YouTube, Google, coaches, social media, ChatGPT, masterminds, business besties... And…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
153: The Stories We Tell: Trust, Vulnerability, and Connection in Business
What happens when you share pieces of yourself instead of your whole story? How do the narratives we create about success, failure, and worthiness shape our…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
152: Rewriting the stories that are stalling your business growth
What if the very stories you've spent your whole life running from—being "too sensitive," "too much," never quite enough—are actually the exact superpowers…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
151: Have you ever had a launch that "failed?" This episode is for you
Sometimes the most successful launches don't look like you expected them to. I set out to sell 50 spots in Podcast Launch Prep Week. I sold 15. By traditional…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
150: Subscription Fatigue, AI Ethics, and the Mass Exodus Nobody's Talking About (And yet everyone is talking about it)
I'm kicking off 2026 with something I haven't done in a while... business predictions. This is a callback to early Big Brave Business days when Amanda and I…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
BONUS REPLAY: Why Business Leaders Refuse to Be Brave About DEIB
We all remember the rise of emphasis on DEIB following George Floyd's murder and the increased attention on the Black Lives Matter movement in 2020. But…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
BONUS REPLAY: The Problem with the Course Creation Industry
Alright besties, I'll level with you. I used to have an online course, and I HATED IT. I share why in this episode, but also, I definitely think online courses…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
BONUS REPLAY: What Business Coaching Should Look Like
If you've been listening to this podcast for awhile, you know I'm skeptical of business coaching, even though it's part of what I do. I've been one of the…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
149: Behind the Scenes: How I'm Scaling Podfox Beyond Traditional Business Advice
In this episode, I walk through the four main areas I'm focused on for growth in 2026 (plus a bonus fifth way that's accelerating everything). I also share why…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
148: The Only One in the Room: Is Being the Token Your Superpower?
The big question today is how does "tokenism" differ from true inclusion, and how can businesses do better? MEET THE SPEAKERS Learn More: Podcast Launch Prep…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
147: Why I Tell People NOT to Start a Podcast (And How This Prequalifies My Best Clients)
You've probably heard the sales advice to share who your offer is NOT for. But it usually gets misused into meaningless phrases like "this isn't for you if…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
146: Breaking the Rules in Business
When should entrepreneurs break the rules in business and how do they know which ones are worth breaking? Meet Today's Speakers Learn More: Podcast Launch Prep…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
145: Behind the Scenes: Why I created Podcast Launch Prep Week
In this behind-the-business episode, I share how I adapted a framework from a subscription box business coach (shoutout to Sarah Williams from a previous…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
144: Do Ethical High-Ticket Offers Exist? And How To Sell Them with Integrity
How can entrepreneurs sell high-ticket offers with integrity and avoid manipulative sales tactics? About the Speakers Sarah K. Heeter is the dynamic CEO of…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
143: Big Goals Balanced with Sustainable Growth
So the big question of the day is, how can we as entrepreneurs plan for legacy-driven business growth and offers that scale sustainably? Meet Today's Speakers…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
142: How Does Your Business Impact the Planet?
What role do small businesses play in climate action and what sustainable strategies actually work? Meet the Speakers: Sarah K. Heeter is the dynamic CEO of…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
141: Measuring Success by Well Being
Today's big question is, how should we redefine success in business to prioritize well-being and sustainability over growth at all costs? Meet the Speakers…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
140: Is Your Business Vulnerable During Economic Recession?
How can businesses recession-proof their operations and build financial resilience in uncertain times? Meet the Speakers: Sarah K. Heeter is the dynamic CEO of…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
139: Ethical Pricing for Service Providers
How can pricing strategies reflect business values while remaining profitable and sustainable? Meet the Speakers: Sarah K. Heeter is the dynamic CEO of Podfox…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
138: What if Your Business Wasn't Built on Transactions?: Running a Business as an Anti-Capitalist
Can capitalism be revolutionized and what alternative economic models should we explore? Meet the Speakers: Sarah K. Heeter is the dynamic CEO of Podfox Media…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
137: Trauma-Informed Leadership & Management
How can trauma-informed management, leadership, hiring, and onboarding create more compassionate and resilient workplaces? Meet the Speakers Sarah K. Heeter is…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
136: Neurodivergent Entrepreneurship and Serving Neurodivergent Clients
In this episode, my guests and I challenge traditional business systems that force neurodivergent entrepreneurs into rigid, capitalist molds designed for…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
135: Technology is Biased: Our Responsibility as Entrepreneurs
This roundtable explores how bias embedded in technology—from AI training data to social media algorithms—impacts us as entrepreneurs and reveals concrete…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
134: Sales is Hard, But It Can Be Fun
Do you find sales hard? Uncomfortable? Does "being salesy" give you the ick? You probably just need to explore where you stand ethically when it comes to all…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
133: The Patriarchy Ruins Everything for All of Us
Join us to explore how patriarchy shapes entrepreneurship and what needs to change for true gender equity in business. The conversation dives deep into the…
- Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
132: How to Achieve Pay Equity in Entrepreneurship
In this week's Big Brave Business episode, Hady, Erika, Kirsten and I get brutally honest about the real barriers to pay equity in entrepreneurship. The…