Latest / Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
Is Your Messaging Reductive? An Alternative to Pain-Based Marketing
Have you heard of Storybrand? How does it make you feel? Have you heard why it's problematic? My guest today, Peta, created a feminist alternative. Today we are dissecting why Storybrand does and does not work for us in our businesses and how we can do things differently.
Meet the Speakers:
Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves…
The skinny
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