skinny.

Latest / Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter

150: Subscription Fatigue, AI Ethics, and the Mass Exodus Nobody's Talking About (And yet everyone is talking about it)

I'm kicking off 2026 with something I haven't done in a while... business predictions. This is a callback to early Big Brave Business days when Amanda and I would predict what's coming for the year ahead.

My friend Kaili sparked this conversation in her community on Threads, and the responses got me thinking about what I actually believe is coming for online business in 2026 (and what I'm not buying into).

What I'm NOT predicting:

Subscription fatigue means the end of memberships and MRR

A mass return to in-person events (virtual isn't going anywhere)

The AI bubble bursting in 2026

What I AM…

The skinny

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