Shows / Flow State Business
Flow State Business
Welcome to the Flow State Business Podcast. I’m Ruby, founder and CEO of Flow State Business, and I help coaches and service providers build a business that sells every single day without launches, funnel stacks, sales calls, or the grind.
This show is all about daily sales and finding your flow state within that. I share exactly how I build evergreen, passive sales using a simple bridge model that turns small offers into a full ecosystem, so you can make sales while you sleep and grow toward…
Episodes
- Flow State Business
Lock In With Me for November
Surprise, my loves! Two episodes in one week? I know. But you’re my real crew, the ones who listen in every single week, and I couldn’t leave you hanging on…
- Flow State Business
A little talk back Q&A with my clients
Okay so I’m fresh back from Adelaide, absolutely cup-filled from two VIP days with my clients and my brand trip with Hub, and honestly I can feel a massive…
- Flow State Business
I CEO’d so hard this week things just started happening
Okay so it has not stopped raining on the GC all week, and I have CEO’d so hard that I accidentally made a whole heap of stuff happen. Like, so much. And…
- Flow State Business
Money without the shame: a CFO’s take with Parker Sydor
Most of us avoid looking at our own numbers. We bury our heads in the sand, feel a bit of shame about it, and hope it sorts itself out. Parker Sydor is here to…
- Flow State Business
I audited my last 100 days. Here’s what I found.
So I did something this weekend that honestly blew me away. I asked Claude to scrape my whole calendar and every sale from the last 100 days and just give me…
- Flow State Business
The energy work behind consistent sales
Sales have felt heavy lately, haven't they. You're staring down the end of the year, thinking about Christmas and dinners and presents, and quietly wondering…
- Flow State Business
How to trust your intuition and actually act on it with Jackie Gillies
You feel it in your bones that you're here to do big things. But then it comes to actually being seen, actually charging what you're worth, actually letting…
- Flow State Business
We've dimmed our light and I'll be damned if we do nothing about this.
You came into this work to change how someone's life felt. And somewhere in the last couple of years, you went quiet. Maybe you didn't even notice it…
- Flow State Business
You don't need ads to sell (I haven't in months) - my organic strategy
I keep getting asked the same thing lately. How am I still selling, still getting brand deals, still getting all these open doors, all on organic? No ads. No…
- Flow State Business
The warning flare I got from Instagram (and what I did)
Okay this was a week 🫣 I thought this part of my business was untouchable. Eight years, rock solid, never once given me a reason to worry. Then last week, in a…
- Flow State Business
I'm different after the daily sales model. This is why
Recording this one from a Hub co-work space in Brisbane, coffee in hand, in full flow 🤎 I've been mapping out what's actually shifted for me over the last two…
- Flow State Business
The low ticket thing everyone's getting wrong
A lot of you have low ticket a bit misconstrued. We're not going for volume. If that's a shocker, you need to pay closer attention my loves. Chasing 550 sales…
- Flow State Business
Brand deals for coaches: how to start and how to get paid
Rainy Monday on the Gold Coast, hunkered in, and I've got something I really want to open your eyes to 🤍 We're talking brand deals and collabs. And before you…
- Flow State Business
A deep, soulful chat on nervous systems, boundaries and coming home to yourself with Alex Eden
Everyone's talking about nervous system work right now, and honestly most of it splits into two camps. The woo, spiritual side over here, and the grounded…
- Flow State Business
$100K week debrief: what really made it happen
Okay I cannot believe I'm saying this, but I just had a $100K week 🤍 100K worth of coaching contracts sent out in less than 48 hours. And I'm giddy. Not…
- Flow State Business
This helped me coach my clients better
Just landed back on the Gold Coast from Singapore and this one poured out of me Every single client I met in person this month said the same thing. They love…
- Flow State Business
The small things I did to get my glow back in business
Recording this one from my hotel room in Singapore, cheeks hurting from smiling all day 🤎 The last couple of months have felt heavy. Nothing bad happened…
- Flow State Business
There's no expiry date on starting something that lights you up with Jo Clark
Okay this one's a treat 🤍 I'm sitting down with one of my incredible clients from the Daily Sales Mastermind, Jo Clark. She spent 32 years in education, hit…
- Flow State Business
How I grew my business through in-person events (and VIP days)
Okay so I've hit record mid-thought on this one because I'm so excited I've conjured up an entire month of in-person. Three events, a trip to Singapore, VIP…
- Flow State Business
Creative block? You and I need to chat
Okay so this one's a bit of a get-it-all-off-my-chest episode pour a cuppa and pull up a seat. In-laws gone home, school holidays started, my little one got…
- Flow State Business
“I'm so over hearing myself sell” - The identity work behind selling every day
Okay so this one's deep. Think late night call with a glass of wine 🍷 I had my bestie Erin over on Friday and we sat up for hours talking about identity. Who…
- Flow State Business
How to reignite your passive offers that aren’t selling right now
My in-laws are here for two weeks (10 hour journey, two suitcases, a million stories from my mother-in-law 🤍). So with way less time on my hands, I did…
- Flow State Business
How I create epic opportunities out of thin air (and why it's never luck)
Back to just me this week (you guys loved Michael, the DMs cracked me up 🤍). I've been thinking a lot about how opportunities actually show up. And no, I…
- Flow State Business
How my husband and I run a business together (and stay married) with Michael
Okay so I finally dragged Michael into the studio. It's been like two or three houses ago since he was last on, and honestly every time I get him on you guys…
- Flow State Business
I sell 40+ courses every month with no ads and no launches (here's the full funnel)
Hey guys, so I posted a carousel on Friday night breaking down my funnel and honestly the DMs have been wild. The part that shocked people the most? I sell 40+…
- Flow State Business
Listen to this if you want to be wealthy business owners.
Hey guys, so I just paid a tax bill and looking at those numbers in the past I probably would’ve wanted to throw up in my mouth a little bit. But I’ve done a…
- Flow State Business
What to do when things feel like they’re going backwards
So I woke up this week and lost 150 followers overnight. Sigh… But what happened next was not what I expected at all. I did one tiny thing, took me less than…
- Flow State Business
What my mastermind clients are really asking me right now (the stuff nobody says out loud)
May feels like a weird time of year. Real shit energy. Almost halfway through 2026 and you might not want to face the facts. This episode is different. I'm…
- Flow State Business
You're freaking good at what you do but nobody's buying (here's the actual problem)
I created six new offers in nine hours yesterday. Something is in the air. But this episode isn't about me. It's about you - especially if you're really good…
- Flow State Business
When the vision is clear but nothing's moving (what the gap is teaching you)
I've been journaling pages and pages lately. Something's shifting. The last month has been some of the best weeks in my business ever. And then everything…
- Flow State Business
Affirmations for daily sales (listen to this on repeat)
This one's different. It's an affirmation track. For when doubt creeps in. For when you forget what you're building actually works. Put this on while you're…
- Flow State Business
The identity shift that turns a slow season into your biggest leap
Okay guys. I need to talk about what's actually going on underneath all of that quiet self-doubt. Because I think a lot of you are sitting in 2026 telling…
- Flow State Business
I made $15K in 48 hours with a Google Doc (here's exactly what I did)
Okay guys, I need to talk to you about what just happened. I made $15K in 48 hours. From a Google Doc. Most of it happened from my phone while I was lying in…
- Flow State Business
From $100K launches to $27 daily sales
This one's special, guys. I'm reposting an interview I did on my best friend Megan Yelaney's podcast - The Business Not As Usual Podcast. Her and I met almost…
- Flow State Business
I went networking alone and it was scary
Remember that networking event I was freaking out about a few episodes ago? I went. And honestly, it was awkward at first, but I'm so glad I didn't turn around…
- Flow State Business
The invisible work that made me $35K this week
This week I signed $35K in private coaching. And none of it came from some groundbreaking new strategy. It came from the invisible work. The boring stuff…
- Flow State Business
Irrational Fears (how to self audit the drama)
Okay guys, we need to talk about the sneaky fears. The ones you dress up as strategy. The ones that feel responsible and safe but are actually just keeping…
- Flow State Business
You don't need a huge audience to make six figures (here's the math)
Okay guys, I have to just nip this at the bud. You do not need a huge audience to be successful with low ticket daily sales. I know a lot of you have this…
- Flow State Business
Your website is leaking leads (and you don't even know it) with Vivian Yeung
Vivian came on the podcast and genuinely changed how I think about my website. We got into the stuff no one really talks about - why your website might be your…
- Flow State Business
The end of an era for online coaches (and why it’s good news)
I’ve always stayed slightly out of the loop when it comes to the coaching industry, and it’s been one of the best decisions I’ve made. In this episode, I’m…
- Flow State Business
When the dream is big but the vibe feels meh
This is the episode I didn’t plan. I had a whole other topic lined up… but it just didn’t feel true in my body. So I sat down and recorded what’s actually…
- Flow State Business
How I connect low ticket to high ticket
If your work is high-level - masterminds, retreats, 1:1 spaces, deep energy work - and you’ve been playing with low ticket, this episode shares how I connect…
- Flow State Business
Motivation isn't the key to a better 2026. This is.
If your internal world feels ready but your environment hasn’t caught up, you need to listen to this episode. We're talking about the kind of motivation that…
- Flow State Business
If you’ve been second-guessing your offer… this is for you
If you’ve been jumping between offers, changing your niche, or wondering what to sell next, this episode is your sign to ground in. I’m sharing how I created…
- Flow State Business
Your business can make more money. This is how.
It’s 2026 and I’m starting the year by getting really honest about what’s working and what’s not. In this episode, I’m walking you through the seven areas I’ve…
- Flow State Business
The Year I Rebuilt Everything
➡️ DM me what landed the most for you this year while listening to the podcast. Twelve months into the rebuild. In this episode, I’m wrapping 2025 with a full…
- Flow State Business
Doctor to Nomad: How She Turned Intuition Into Income - with Chelsea Turgeon
From medical residency to 58 countries and a wildly successful coaching business - Chelsea shares how she walked away from the “perfect” path to build a life…
- Flow State Business
I've decided to close most my courses. Here's why.
We’re in December - the last turn of 2025 - and I’m leaning into closure, celebration and a soft reset. This year has been a chapter‑ending one: old business…
- Flow State Business
Subtle Signs Your Business Is Being Guided
November has been wild. Symbolic, messy, confusing, and full of subtle shifts. In this episode, I’m leaning into the spiritual side of business (yes, the woo…
- Flow State Business
If your message has felt off… listen to this
Sharing the exact conversation that helped one of my clients go from spiralling into “should I just do more?” to seeing what was really keeping her stuck. If…
- Flow State Business
Designing 2026 Now
This episode is all about business planning for your next season, and why these annual planning days have become one of the most expansive rituals I do. I’m…
- Flow State Business
How I Actually Manage Money as a CEO
This week I’m getting honest about financial fluency – the real kind. Not just income highs or headline months, but what’s actually happening behind the scenes…
- Flow State Business
The Gap Between Wanting and Receiving
You’ve done the work. You’ve shown up. You’ve journaled, manifested, created - and still, the results haven’t landed yet. This episode is for the ones sitting…
- Flow State Business
How I’m Making Daily Sales From $5 Boosted Ads
➡️ Learn how to set up your own boosted ads - grab Boosting Basics here. I used to think boosting posts was a waste of money. Now it’s one of the smartest…
- Flow State Business
What To Do When You’ve Lost the Spark to Create (and Still Need to Sell)
Ever hit that wall where you feel like your creativity’s just… gone? That’s been me lately. From temple tunnels in Kyoto to crowded trains in Tokyo, I share…
- Flow State Business
Being the Breadwinner + a Mother + an Entrepreneur - With Meg Yelaney
I’m sitting down with my business bestie Megan Yelaney today - twin mom, mentor, podcaster - to get real about what balance actually means, how to lead when…
- Flow State Business
Struggling to sell on Instagram? Try this instead
This week I sold $0 high ticket on Instagram. Not a post, not a story, not a thing landed. I share what I learned, how I’m shifting, and why IG is still…
- Flow State Business
Want to sell more high ticket? Listen to this
We’re officially in momentum season, and high ticket energy is back. In this episode I share how low ticket offers have been the quiet bridge to my biggest…
- Flow State Business
Stop Chasing Money. Assume It’s Yours
The Law of Assumption has been my anchor all of 2025; today I’m showing you exactly how it’s showing up in my business. I share real examples, how I assume…
- Flow State Business
I’m Betting Big on Small Courses
I’ve created two digital courses in the last month and I’m already planning four more. This is how I’m building out the next level of daily sales without…