“I'm so over hearing myself sell” - The identity work behind selling every day

Flow State Business · Jun 23, 2026 · 46m

Okay so this one's deep. Think late night call with a glass of wine 🍷

I had my bestie Erin over on Friday and we sat up for hours talking about identity. Who we're becoming, why things don't feel quite there yet, the gap between the old you and the new you you're calling in.

And then one of my mastermind clients asked me the exact question I think you've been sitting with too. How do you keep selling every single day without burning out?

And my answer probably isn't what you'd expect.

So we're getting into the identity work that changed everything for me.

The thing I call the 1000% claim…