Shows / Ecommerce Playbook: Numbers, Struggles & Growth
Ecommerce Playbook: Numbers, Struggles & Growth
2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of…
Episodes
Ecommerce Playbook: Numbers, Struggles & GrowthHow Much Should I Spend On Ads?
How do you determine the percentage of revenue that goes toward your ad spend? In this episode, Andrew answers this question he received recently on Twitter…
Ecommerce Playbook: Numbers, Struggles & GrowthBonus Episode: Building a Subscription Business with Judith Zhu
Retention is king right now, so what’s your strategy? In this episode, Andrew is joined by Yotpo Product Marketing Manager Judith Zhu where they discuss how to…
Ecommerce Playbook: Numbers, Struggles & GrowthHow to Solve a Problem
What’s your greatest challenge right now? In this episode, Andrew talks through a problem he’s having trouble solving, and what he’s doing about it. (Spoiler…
Ecommerce Playbook: Numbers, Struggles & GrowthThe Bull Case for DTC
The market decline is real — but is there hope? In this episode, Andrew casts a positive outlook for the future, and suggests this is the time to invest in…
Ecommerce Playbook: Numbers, Struggles & GrowthClarity > Everything
At the center of what you’re selling, what’s the most important? In this episode, Andrew talks about getting as clear as possible on the marketing messaging…
Ecommerce Playbook: Numbers, Struggles & Growth10 Topics With Taylor: Attribution, Shopify Audiences, & The Looming Ecomm Debt Crisis
What’s on your mind as an ecommerce owner or operator? This episode, Andrew and special guest Common Thread Collective CEO Taylor Holiday cover 10 trending and…
Ecommerce Playbook: Numbers, Struggles & GrowthYour Facebook Ads Are Doing Better Than You Think
It is a fact that brands are pulling back on Facebook spend. They shouldn’t be. In this episode, Andrew explains why the return on Facebook ads is better than…
Ecommerce Playbook: Numbers, Struggles & GrowthHow Will Your Business Be Great?
“Get really good” might seem like unhelpful advice, but there’s a principle behind it. In this episode, Andrew emphasizes the need to be great at some aspects…
Ecommerce Playbook: Numbers, Struggles & GrowthMake Bigger Changes
If you aren't happy with your business, it’s probably time to make some changes. In this episode, Andrew draws from his experience as a consultant coming in…
Ecommerce Playbook: Numbers, Struggles & GrowthHow to Generate Winning Facebook Ad Creative
Quantity alone isn’t always better than quality. In this episode, Andrew does a deep dive into Facebook ad creative strategy. “It’s not just about the volume…
Ecommerce Playbook: Numbers, Struggles & GrowthThe Mechanics of Executing a Promotion
Ever made it to the end of your promotion and realize you forgot something? In this episode, Andrew zooms into the mechanics of effective product launch and…
Ecommerce Playbook: Numbers, Struggles & GrowthEight Things I’m Doing To Stay Productive
If you’re a naturally productive person, skip this episode. For the rest of us, Andrew shares how he’s managing context switching and productivity. “I know I’m…
Ecommerce Playbook: Numbers, Struggles & GrowthIs Pure-Play DTC Done?
The world of DTC as we know it is behind us … or is it? In this episode, Andrew throws it back to the first few episodes of the show with a brief reflection on…
Ecommerce Playbook: Numbers, Struggles & GrowthScaling Teams is as Hard as Scaling Revenue
What makes a good manager? In this episode, Andrew follows up on a comment he made in a previous conversation with Common Thread CEO Taylor Holiday about his…
Ecommerce Playbook: Numbers, Struggles & GrowthBuilding a Perpetual Facebook Ad Machine
More creative, greater efficiency. In this episode, Andrew explores the best creative strategy to get the most out of Facebook ads. “The basic idea is: How…
Ecommerce Playbook: Numbers, Struggles & GrowthWhere Will Your Business Create Value?
Where do you create value in your business? In this episode, Andrew demonstrates how to answer that question and why it is so important for your business’…
Ecommerce Playbook: Numbers, Struggles & GrowthDefining Ecommerce Success with Nate Poulin
Why argue on Twitter when you can do it on a podcast instead? In this special episode, Common Thread Collective CEO Taylor Holiday and ecommerce heavy-hitter…
Ecommerce Playbook: Numbers, Struggles & GrowthThe Ideal P&L for Every Business Type
What’s the right financial structure for your business? In this episode, Andrew applies Common Thread Collective’s Four-Quarter Accounting Principle across a…
Ecommerce Playbook: Numbers, Struggles & GrowthWhat’s Next & CEO Reflections
What does a former CEO do after leaving the position? In this episode, Andrew gives some insights and learnings on being a CEO, and shares about the next step…
Ecommerce Playbook: Numbers, Struggles & GrowthMistakes Made and Lessons Learned as CEOs
What would your boss say about your mistakes? In this episode, Andrew brings in Common Thread Collective CEO Taylor Holiday to “evaluate” his performance as…
Ecommerce Playbook: Numbers, Struggles & GrowthHonest Reflections for Recruiters
What’s in it for the candidate? In this episode, Andrew shares his feedback on what he is seeing from recruiters during his job search. “My hope is to help you…
Ecommerce Playbook: Numbers, Struggles & Growth6 Honest Reflections For Job Seekers
Do you really know what you want in a job? In this episode, Andrew shares candid thoughts about his next steps in the current job market. “If you’re at a…
Ecommerce Playbook: Numbers, Struggles & GrowthWhy Bambu Earth: An Antifragile Analysis
What’s the best use of your investment? In this episode of the Ecommerce Playbook Podcast, Andrew dives into the specifics of 4x400’s decision to go all-in on…
Ecommerce Playbook: Numbers, Struggles & Growth21 Antifragile Ecommerce Tactics (Roundtable)
Resilience is often the key to success. In this episode, Andrew is joined by Common Thread Collective executives Orchid Bertelsen, Taylor Holiday, and Aaron…
Ecommerce Playbook: Numbers, Struggles & Growth“Aggregator Madness” and Major Changes at 4x400
Transitions are on the horizon. In this episode, Andrew provides his assessment of the aggregator model, the landscape for aggregators as a whole, and how that…
Ecommerce Playbook: Numbers, Struggles & GrowthBlack Friday Results & Lessons Learned
Lose, win, and draw. Three brands with three different outcomes. In this episode, Andrew follows up on Black Friday, Cyber Monday and the lessons he’s bringing…
Ecommerce Playbook: Numbers, Struggles & GrowthExpectations for Black Friday, Cyber Monday
The supply chain, inflation, product volume — a multitude of factors went into ecommerce planning for the holiday season. In this episode, recorded prior to…
Ecommerce Playbook: Numbers, Struggles & GrowthEcommerce Data from ~230 Businesses & $2.3B+ in Revenue
In this bonus (dare we say, “emergency”) episode of the Ecommerce Playbook Podcast, Andrew is joined by CTC’s VP of Marketing, Aaron Orendorff, and CEO, Taylor…
Ecommerce Playbook: Numbers, Struggles & GrowthThe Anatomy of a Well-Executed Product Launch
How do you create products that generate value over time? In this episode, Andrew shares the what, why, and how of a recent Modern Fuel launch. “When you…
Ecommerce Playbook: Numbers, Struggles & GrowthThe Simplest Way to Maximize Black Friday (SPOILER: AOV > Everything)
It’s not too late! In this week’s episode, Andrew shares his best strategy for a successful ecommerce holiday. “The way you maximize the moment with past…
Ecommerce Playbook: Numbers, Struggles & GrowthHow to Maximize Your Email and SMS
Customer acquisition deep dive — with all the numbers! Andrew explores how to nudge subscribers into becoming customers. “People on my list who have never…
Ecommerce Playbook: Numbers, Struggles & GrowthYour Most Underutilized Marketing Asset
We’re getting tactical. This week, Andrew shares strategies for using email and SMS subscription lists to acquire customers. “How do I turn those lists into…
Ecommerce Playbook: Numbers, Struggles & GrowthOperational Leadership & Building Meaning into Your Business with Orchid Bertelsen
In this special episode, Andrew Faris and Taylor Holiday, CEO of Common Thread Collective, talk with Orchid Bertelsen — CTC’s new Chief Operating Officer. With…
Ecommerce Playbook: Numbers, Struggles & GrowthThe Failure of Genuine Canine
Nobody has the Midas Touch. In this episode, Andrew shares four things he would have done differently with the Genuine Canine brand before ultimately selling…
Ecommerce Playbook: Numbers, Struggles & GrowthYou Need Convictions, Not Just Affirmations
Do you feel like you’re running your business based on what others have told you to do? In this episode, Andrew shares how his team at 4x400 is working to…
Ecommerce Playbook: Numbers, Struggles & GrowthProduct Development Is The Future
The number one way to build your brand is to put products in peoples’ hands. In this episode, Andrew shares how 4x400 thinks about product development. “I’m…
Ecommerce Playbook: Numbers, Struggles & GrowthRevisiting Our 31 Bits Influencer Marketing Strategy
The best influencer marketing starts palms down — giving without asking for anything back. In this week’s episode, Andrew is joined by Cody Wittick, Co-Founder…
Ecommerce Playbook: Numbers, Struggles & GrowthSolve The Next Problem Next
If you could change one thing about your business, what would it be? In this episode, Andrew shares the number one thing 4x400 is doing to improve as a team…
Ecommerce Playbook: Numbers, Struggles & GrowthOur Biggest Revenue Day Ever
Over $100k in one day?! In this week's podcast, Andrew and special guest Dave Rekuc — VP of New Brands at 4x400 — share the secrets to the highest revenue day…
Ecommerce Playbook: Numbers, Struggles & Growth5 Easy Wins
Ready to jump in and get some wins? In this episode, Andrew shares five things you can do right now in your business to generate more revenue. “Last week, I…
Ecommerce Playbook: Numbers, Struggles & GrowthOn Losing Streaks
If you’ve ever played sports, you know what it feels like to be on a losing streak. In this episode, Andrew shares his personal experience of pushing through…
Ecommerce Playbook: Numbers, Struggles & GrowthBad Brands Are Going Away (Here's How To Be A Good One)
Measure what matters! Now more than ever, the 4x400 team is wrapping its heads around every number. In this episode, Andrew shares how they’re attacking KPIs…
Ecommerce Playbook: Numbers, Struggles & GrowthKnow Your Numbers (No, Your Real Numbers)
Simplistic advice? It’s not. Even the most analytically minded operator can easily make costly mistakes. We did. In this episode, Andrew shares his biggest…
Ecommerce Playbook: Numbers, Struggles & GrowthHow To Handle Worthless Facebook Data
ROAS is plummeting. Reporting is a mess. And the sky is falling across paid media. As a guide through the storm, Taylor Holiday joins the pod to answer one…
Ecommerce Playbook: Numbers, Struggles & Growth“We Bled”: Product Development with 365 Holdings’ CEO Kelcey Lehrich
Tune in for a candid conversation with special guest Kelcey Lehrich, the CEO of 365 Holdings, an ecommerce holding company with six brands in its portfolio…
Ecommerce Playbook: Numbers, Struggles & GrowthDon't Give Up Too Soon On Your Email List
Week-over-week, join Andrew Faris — CEO of 4x400 — where he shares the real-life numbers, struggles, and everything in between when running multiple ecommerce…
Ecommerce Playbook: Numbers, Struggles & GrowthThe Downside of Tactical Marketing
Andrew Faris — CEO of 4x400 — shares the real-life numbers, struggles, and everything in between when running multiple ecommerce businesses. On today's…
Ecommerce Playbook: Numbers, Struggles & GrowthShould We Have A Sale?
Should you run a sale to earn some cash in the short-term or work on a longer-term plan instead? Today's episode will answer that question and bring you in on…
Ecommerce Playbook: Numbers, Struggles & GrowthSimple Email Segmentation You Should Implement Right Now
Today's episode focuses on the importance of traffic channel diversity. More specifically, we share an easy-to-implement email segmentation strategy that our…
Ecommerce Playbook: Numbers, Struggles & GrowthYou Need To Get Serious About Search Ads
On today's episode, we cover a topic that we've never talked about on the podcast before ... Search Engine Marketing. In host, Andrew Faris's words: "Is there…
Ecommerce Playbook: Numbers, Struggles & GrowthHow To Build An Anti-Fragile Business
What kind of businesses aren't afraid? What kind of businesses actually get better under pressure? What kind of businesses will thrive in the aftermath of iOS…
Ecommerce Playbook: Numbers, Struggles & GrowthiOS 14.5 Is Here
The immediate rollout of Apple's iOS 14.5 is finally here. These are our first major impressions and how it's preliminarily affected our Facebook ad accounts.
Ecommerce Playbook: Numbers, Struggles & Growth3 Things I Suck At
Weakness is reality. Especially in business. We acknowledge that in this episode and share how to solve for weaknesses as a leader and within areas of your own…
Ecommerce Playbook: Numbers, Struggles & GrowthResource Allocation
On this week’s episode we answer a question submitted by one of our listeners: how to build your resources against the best possible outcomes.
Ecommerce Playbook: Numbers, Struggles & GrowthCapture The Demand You Generate
In this episode, we share one of our most crucial digital marketing lessons — the relationship between demand generation and demand capture. Show Notes: We…
Ecommerce Playbook: Numbers, Struggles & GrowthHow to Launch a Product on Kickstarter
We launched a new product on Kickstarter (which we've never done before) and it went well! Following the launch, we’re sharing how to set up a successful…
Ecommerce Playbook: Numbers, Struggles & GrowthThis Is What A Great Digital Marketer Is
On this episode, we unveil what makes someone "great" as a digital marketer. Beyond the "what", we also share the "how" — with actionable steps on how to…
Ecommerce Playbook: Numbers, Struggles & GrowthMarketing For Meaning Addicts
We changed a customer's life. That’s a bold statement, but this past week, we received an email from a customer that demonstrates just how much a brand can…
Ecommerce Playbook: Numbers, Struggles & GrowthWhy Aren’t People Buying Our Product?
Our brand, 31 Bits, still isn’t working. True to the original mission of our podcast, we’re updating you on the real numbers and vulnerable struggles we’re…
Ecommerce Playbook: Numbers, Struggles & Growth17 Ways To Make Every Click More Valuable
How do you make a click on your website more valuable to you? Here's 17 actionable tactics to increase your Revenue-Per-Click. Show Notes…