Latest / Ecommerce Playbook: Numbers, Struggles & Growth
The Mechanics of Executing a Promotion
Ever made it to the end of your promotion and realize you forgot something? In this episode, Andrew zooms into the mechanics of effective product launch and promotion strategies. “I’m going to give you five elements of executing a great promotional moment from start to finish.” Show notes: - Overview of the Four-Peaks Theory: https://commonthreadco.com/blogs/coachs-corner/ecommerce-marketing-calendar - SMS capture page example: https://bambuearth.com/pages/text-offers - Landing page example: https://bit.ly/3khoynC
The skinny
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