Expectations for Black Friday, Cyber Monday

Ecommerce Playbook: Numbers, Struggles & Growth · Dec 7, 2021 · 14m

The supply chain, inflation, product volume — a multitude of factors went into ecommerce planning for the holiday season. In this episode, recorded prior to the big weekend, Andrew shares his expectations, offers, and reasoning behind each of his brands’ Black Friday, Cyber Monday strategies. “Like everything related to the time that we live in, it is so hard to forecast.”