Capture The Demand You Generate

Ecommerce Playbook: Numbers, Struggles & Growth · Apr 8, 2021 · 30m

In this episode, we share one of our most crucial digital marketing lessons — the relationship between demand generation and demand capture. Show Notes: We originally put together this video for Black Friday, but we explain the delayed attribution concept brought up in today's episode further here: https://www.youtube.com/watch?v=saQk-67X73w