Shows / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Episodes
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why SEO Education Matters -- Tyson Stockton & Jordan Koene // previsible.io
Co-Founders of PreVisible, Tyson Stockton and Jordan Koene, guest-host the Voices of Search podcast this week. They kickoff the week discussing basic…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Personal SEO: Reputation Management, Schema, & Digital Footprinting -- Andy Crestodina // Orbit Media Studios
Welcome to our 3rd and final episode with Andy Crestodina, Co-founder and Chief Marketing Officer at Orbit Media. So far this week, Andy, and I have talked…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How to Write a Blog Post that Ranks -- Andy Crestodina // Orbit Media Studios
This is the 2nd part conversation with Andy Crestodina of Orbit Media. Yesterday, Andy and I talked about his tips for creating a content strategy that will…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Content Strategy of the Top 1% of Brands -- Andy Crestodina // Orbit Media Studios
Welcome to our first part of our 3 part episode and we're gonna be talking about SEO from the perspective of a marketer who runs a high profile web design…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What Happens To SEO Strategy After A Google Update? -- Julian Goldie // Goldie Agency LTD
Goldie Agency Owner, Julian Goldie, concludes talks on strategies for handling Google algorithm updates. Google’s algorithm is constantly evolving. SEOs must…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How Do You Define A Google Algorithm Update? -- Julian Goldie // Goldie Agency LTD
Julian Goldie, Owner of the Goldie Agency, discusses strategies for handling Google algorithm updates. Just the mention of an upcoming update from Google puts…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Link Building & Domain Authority Do’s And Don’ts -- Jon Lightfoot // Strategic SEO Solutions
Founder and CEO of Strategic SEO Solutions, Jon Lightfoot, wraps up discussions on practical SEO tips. Google is looking at how and where you are discussed to…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Harnessing SEO For Lead Generation -- Jon Lightfoot // Strategic SEO Solutions
Jon Lightfoot, Founder and CEO of Strategic SEO Solutions, discusses practical SEO tips. Typically, when considering lead generation, we focus on traffic…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How To Fight Fake Reviews -- Curtis Boyd // The Transparency Company
Founder and CEO of The Transparency Company, Curtis Boyd, wraps up discussions on fake reviews and the SEO community. Fake reviews are wrong. They mislead…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How Does AI Detect Fake Reviews -- Curtis Boyd // The Transparency Company
Curtis Boyd, CEO and Founder of The Transparency Company, talks about the impact of fake reviews on SEO. Using fake reviews to build your brand will only bring…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How To Tell If A Review Is Fake -- Curtis Boyd // The Transparency Company
Curtis Boyd, CEO and Founder of The Transparency Company, talks about the different ways to spot a fake review. For a long time, using fake reviews carried no…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Diversifying SEO Training For Skillsets And Experience Levels -- Jenn Rourke // ABC Owned Television Stations
SEO Lead at ABC TV, Jenn Rourke, wraps up the discussion on SEO media and the required skill set for mastery. Making the transition from eCommerce writing to…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Training Large Teams On News SEO -- Jenn Rourke // ABC Owned Television Stations
Jenn Rourke, SEO Lead at ABC TV, unpacks SEO media and the required skill set for mastery. The digital content space is a very competitive one with many…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Semantic SEO Strategies -- Erin Sparks // Site Strategics
Site Strategics’ Owner, Erin Sparks, wraps his discussion about podcast SEO. When thinking about Google SERPs, there are several boxes that SEOs need to check…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Utilizing An Interview For Content Curation -- Erin Sparks // Site Strategics
Owner of Site Strategics, Erin Sparks, continues discussions on podcast SEO. Visibility is at the forefront of SEO duties. Beyond tuning into your podcast, how…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Podcasters Process For Curating Content -- Erin Sparks // Site Strategics
Site Strategics’ Owner, Erin Sparks looks at the relationship between podcasting and SEO. Podcasts are a unique challenge in the sense that they don’t have a…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Using Search Data For Decision-Making -- Tom Wells // Searchmetrics
Searchmetrics’ VP of Strategy, Tom Wells, concludes discussions on the power of SEO across all marketing channels. In an age where data collection volumes are…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Prioritizing Organic Search over PPC -- Tom Wells // Searchmetrics
Tom Wells, VP of Strategy at Searchmetrics, discusses the power of SEO across all marketing channels. PPC ads have long been preferred by brands over organic…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Optimizing For User Intent -- Sebastien Edgar // Square
Global SEO Lead at Square, Sebastien Edgar, wraps up discussions on SEO localization and intent. Understanding user intent is already a complicated issue. Add…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Enterprise International Expansion -- Sebastien Edgar // Square
Global SEO Lead at Square, Sebastien Edgar, looks into some of the operational tactics for international enterprise expansion. When it comes to market…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Website Localization -- Sebastien Edgar // Square
Sebastien Edgar, Global SEO Lead at Square, discusses strategies for international expansion. As the world becomes more digitally native, brands who wish to…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
4 Survival Tips For The Voice Search Revolution -- Shiv Gupta // Incrementors
Owner at Incrementors, Shiv Gupta, wraps up his discussion on the future of voice search. People are getting more comfortable with the idea of conversing with…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How Voice Search Will Impact SEO in 2022 -- Shiv Gupta // Incrementors
Shiv Gupta, Owner at Incrementors, discusses the future of voice search. Alexa, Cortana, and Siri have become an integral part of a lot of our daily lives…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why Tropical Content Is A Waste Of Time -- Deepak Shukla // Pearl Lemon
Pearl Lemon’s Founder, Deepak Shukla concludes his thoughts on SEO’s current state. Topical content is undeniably useful in terms of generating leads and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why Reviews Are A Waste Of Time -- Deepak Shukla // Pearl Lemon
Founder of Pearl Lemon, Deepak Shukla, continues the discussion on the importance of reputation management. On one hand, reviews equal customer engagement…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why Reputation Management Is Your #1 Failure -- Deepak Shukla // Pearl Lemon
Deepak Shukla, Founder of Pearl Lemon weighs in on what works and doesn’t in SEO. Let’s face it, buyer decisions are influenced by reputation. Which means it’s…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
2022 SEO Predictions -- Jordan Koene // Searchmetrics
Searchmetrics’ SEO Strategist, Jordan Koene, goes over 2022 SEO predictions. The SEO community is hardly ever right when it comes to Google and predictions…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
2021 SEO Year in Review -- Jordan Koene // Searchmetrics
SEO Strategist at Searchmetrics, Jordan Koene, looks back at 2021. This was a year filled with a variety of changes from Google. From an algorithm update on…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Black Friday SEO Takeaways -- Jordan Koene // Searchmetrics
Searchmetrics’ SEO Strategist, Jordan Koene, reviews Black Friday. Consumers are researching products online and opting to go in-store for purchases. Plus…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google’s Legal Troubles -- Jordan Koene // Searchmetrics
SEO Strategist, Jordan Koene of Searchmetrics, gives an update on Google from a legal perspective. Lawsuits are a common occurrence for Google. Whether it’s…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google Core Algo Update's Update -- Jordan Koene // Searchmetrics
Jordan Koene, SEO Strategist at Searchmetrics, explores the latest core update. Google Core Algorithm Update was completed on November 30th, 2021. Though the…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Secrets For Shopify Store Owners -- Kevin Indig // Shopify
This is our 2nd part conversation with Kevin indig of Shopify. Yesterday, Kevin and I talked about e commerce platform optimization levers, specifically what…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Ecommerce Platform Optimization Levers -- Kevin Indig // Shopify
Welcome to the voices of search podcast. Today we're going to talk to one of my favorite SEOs about the recent shift in his career focus. Joining us is Kevin…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why E-A-T Is The Hot Topic Of The Moment -- Zac Almeida // The SEO Hustler
CEO of The SEO Hustler, Zac Almeida, talks about why E-A-T is a hot topic currently. Google is changing its approach to content evaluation. It’s vetting its…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Resources SMBs Should Use -- Zac Almeida // The SEO Hustler
Zac Almeida, CEO of The SEO Hustler weighs in on SEO resources you may be overlooking. Many SEO dedicated platforms and tools exist today. And this large…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
November Winners & Losers -- Tyson Stockton // Searchmetrics
Tyson Stockton, Leading Expert SEO Consultant and Advisor at Searchmetrics, discusses November’s winners and losers in SEO. Google’s November Core Update…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Ecomm Study: Sporting Goods, Furniture, DYI -- Patty Johnson // Searchmetrics
Searchmetrics’ Senior Content Marketing Manager, Patty Johnson, shares the findings on other industries increasing in search volume. With more time at home…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Ecomm Study: Health -- Patty Johnson // Searchmetrics
Searchmetrics’ Senior Content Marketing Manager, Patty Johnson, looks at health and fitness in eCommerce. People are taking health into their own hands…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Ecomm Study: Electronics -- Patty Johnson // Searchmetrics
Patty Johnson, Senior Content Marketing Manager at Searchmetrics, offers their 2021 eCommerce study findings on electronics. Players in the electronics…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Ecomm Study: Apparel -- Patty Johnson // Searchmetrics
Patty Johnson, Senior Content Marketing Manager at Searchmetrics, continues to talk about Searchmetrics’ eCommerce study findings. Countries are reopening…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Ecomm Study Overview -- Patty Johnson // Searchmetrics
Searchmetrics’ Senior Content Marketing Manager, Patty Johnson, kicks off the week talking about what’s going on in eCommerce SEO. Consumers are engaging in…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Page Speed Update -- Jordan Koene // Searchmetrics
SEO Strategist at Searchmetrics, Jordan Koene explores Google's recently announced page speed update. Engineers and SEO are always on the hunt to capture real…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Trouble-Shooting After An Algo Update -- Jordan Koene // Searchmetrics
Searchmetrics’ SEO Strategist, Jordan Koene discusses troubleshooting your website after an algorithm update. While Google continues to discourage panic around…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
CORE UPDATE ALERT!!!! -- Jordan Koene // Searchmetrics
Jordan Koene, SEO Strategist at Searchmetrics talks about the recent Google core algorithm update. It is not unusual for the SEO community to feel blindsided…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How To Have A Great Meeting About SEO -- Andy Crestodina // Orbit Media
Co-founder and Chief Marketing Officer at Orbit Media Studios, Andy Crestodina, explores improving conversations around SEO. When it comes to building out…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why Does The SEO Industry Have Such A Bad Reputation -- Andy Crestodina // Orbit Media
Andy Crestodina, Co-founder and Chief Marketing Officer at Orbit Media Studios talks about questionable practices within the SEO industry. When it comes to…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Rand Fishkin's Strategy For Integrating SEO & Marketing Outreach -- Rand Fishkin // Sparktoro
This is the 3rd and last part conversation with the godfather of modern SEO himself, Rand Fishkin. Rand is the Co- founder and CEO at SparkToro. So far this…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Rand Fishkin's Guide To Understanding Your Audience -- Rand Fishkin // Sparktoro
This is our 2nd part conversation with Rand Fishkin, Co- founder and CEO at SparkToro. Yesterday, Rand and I talked about his view of the evolution of search…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Rand Fishkin's View Of The Evolution Of SEO -- Rand Fishkin // Sparktoro
Today, we're incredibly fortunate to be graced by the presence of the godfather of modern SEO himself, Rand Fishkin, Co- founder and CEO at SparkToro, which…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Content Tips From The Ex-Editor-In-Chief At Quickbooks -- Tommy Walker // The Content Studio
Founder of The Content Studio, Tommy Walker continues to share his strategies on workflow optimization and content automation. Businesses are always looking…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Workflow Optimization And Content Automation -- Tommy Walker // The Content Studio
The Content Studio’s Founder, Tommy Walker discusses the intricacies of optimizing your content and workflows. Understanding how a company exchanges…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Building A Content Marketing Strategy In The 2020's -- Damon Burton // SEO National
SEO National’s President, Damon Burton, unpacks content creation strategies for this decade. It’s easy to get lost in the endless ways to communicate with…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How Quirkiness Can Be Your Secret Weapon -- Damon Burton // SEO National
Damon Burton, President of SEO National, looks into modern content strategies. Developing your online voice can be tricky. But it could pay off handsomely when…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why Rankings Don't Matter Any More -- Michel Fortin // seoplus+
Michel Fortin, Director of Search at Seoplus+, wraps up his discussions on truths for the modern SEO industry. Businesses want to be seen by the right…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Death of the Keyword -- Michel Fortin // seoplus+
Michel Fortin, Director of Search at Seoplus+, continues his discussion about truths for the modern SEO industry. SEOs often think that their job is to find…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Should We Still Call Ourselves SEOs? -- Michel Fortin // seoplus+
Michel Fortin, Director of Search at Seoplus+, questions whether we should be labelling ourselves as SEOs. Gone are the days of optimizing solely for the…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Rhinoplasty Plano Story About Ranking #1 -- Kyle Roof // PageOptimizer Pro
This is our 2nd episode with Kyle Roof, Co-founder, SEO of Page Optimizer Pro. Yesterday, Kyle and I talked about his learnings from over 400 on-page SEO…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Learnings From 400 On-Page SEO Experiments -- Kyle Roof // PageOptimizer Pro
Welcome to the episode, Learnings from over 400 On-Page SEO Experiments. Today, we're going to be talking to the Creator of a popular SEO tool and the Managing…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What Google's TV ads Tell Us About Shopping -- Jordan Koene // Searchmetrics
What Google's TV ads tell us about Shopping -- Jordan Koene // Searchmetrics. Show Notes Connect With: Jordan Koene: Website // LinkedIn The Voices of Search…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Updates to Google's Quality Rating Guidelines -- Jordan Koene // Searchmetrics
Updates to Google's Quality Rating guidelines -- Jordan Koene // Searchmetrics. Show Notes Connect With: Jordan Koene: Website // LinkedIn The Voices of Search…