Latest / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Prioritizing Organic Search over PPC -- Tom Wells // Searchmetrics
Tom Wells, VP of Strategy at Searchmetrics, discusses the power of SEO across all marketing channels. PPC ads have long been preferred by brands over organic search for a myriad of reasons. However, SEO platforms like Searchmetrics, are changing decision-makers’ perspectives of SEO and it’s long-term benefits. Today, Tom breaks down why organic search should be prioritized over PPC. Show Notes
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