Shows / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Episodes
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Executing Technical SEO -- Tyson Stockton & Jordan Koene // previsible.io
PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into technical SEO. When you’re in the planning process of a…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Technical SEO Skills -- Tyson Stockton & Jordan Koene // previsible.io
PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into technical SEO. To achieve success within technical SEO…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Introduction to Technical SEO -- Tyson Stockton & Jordan Koene // previsible.io
PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into technical SEO. Of all the segments within SEO, technical…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
March News Part 3 -- Jordan Koene // previsible.io
Jordan Koene, PreVisible CEO and Co-Founder, discusses SEO news. Backlinks are incredibly valuable when it comes to establishing credibility with Google. Now…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
March News Part 2 -- Jordan Koene // previsible.io
Jordan Koene, PreVisible CEO and Co-Founder, discusses SEO news. Audio has always taken a backseat to video, images, and maps on the SERP. As audio becomes a…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
March News Part 1 -- Jordan Koene // previsible.io
Jordan Koene, PreVisible CEO and Co-Founder, discusses SEO news. Lately, UGC and large content sites have seen unconfirmed losses in long-tail scenarios. With…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
AI's Influence On Content Creation & Optimization -- Jeff Coyle // MarketMuse
Jeff Coyle, MarketMuse Co-Founder and Chief Strategy Officer, discusses search tactics that generate leads, using AI. Businesses put themselves at a…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How To Use Search For Lead Generation -- Jeff Coyle // MarketMuse
Jeff Coyle, MarketMuse Co-Founder and Chief Strategy Officer, discusses search tactics that generate leads. Companies driving leads from search build engaging…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Monday.com Content Case Study -- James Scherer // Codeless.io
James Scherer, Codeless VP of Growth, discusses content marketing strategies. Monday.com is a multifaceted platform, offering users the ability to manage…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Pillar & Post Content Method -- James Scherer // Codeless.io
James Scherer, Codeless VP of Growth, discusses content marketing strategies. Sustainable and scalable content marketing strategies require more than just PPC…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
March Winners & Losers -- Tyson Stockton // previsible.io
Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks back at SEO’s biggest players and trends, last month. While the Ukraine Russia conflict…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Journalism Best Practices For Marketers -- Melanie Deziel // StoryFuel
Melanie Deziel, The Convoy’s Co-Founder and VP of Marketing, discusses PR and journalism strategies. Journalists receive hundreds of pitches regularly, making…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Increasing Your Chances Of PR Coverage -- Melanie Deziel // StoryFuel
Melanie Deziel, The Convoy’s Co-Founder and VP of Marketing, discusses PR and journalism strategies. Many of us would jump at the opportunity of a product…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Automating Website Health -- Ashley Berman Hale // Deepcrawl
Ashley Berman Hale, Deepcrawl VP of Professional Services, discusses how to optimize the health of your digital properties. Automation tools are perfect for…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Website Health For Enterprise Scale -- Ashley Berman Hale // Deepcrawl
Ashley Berman Hale, Deepcrawl VP of Professional Services, discusses how to optimize the health of your digital properties. Sites like eBay and Macy’s cannot…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Required Resources For Website Health -- Ashley Berman Hale // Deepcrawl
Ashley Berman Hale, Deepcrawl VP of Professional Services, discusses how to optimize the health of your digital properties. Being able to understand what’s…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Funnel & Website Health -- Ashley Berman Hale // Deepcrawl
Ashley Berman Hale, Deepcrawl VP of Professional Services, discusses how to optimize the health of your digital properties. If a web page is inaccessible to…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Importance of Website Health -- Ashley Berman Hale // Deepcrawl
Ashley Berman Hale, Deepcrawl VP of Professional Services, discusses how to optimize the health of your digital properties. Whether it’s eCommerce or a blog…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Content Optimization -- Tyson Stockton & Jordan Koene // Previsible
PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into content. Content optimization can quickly become a tricky…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Content Creation -- Tyson Stockton & Jordan Koene // Previsible
PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into content. How do SEOs enable content writers without…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Content Planning -- Tyson Stockton & Jordan Koene // Previsible
PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into content. Templates are one of the many tools SEOs can use…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Content Strategy -- Tyson Stockton & Jordan Koene // Previsible
VOS guest-hosts and PreVisible Co-Founders, Tyson Stockton and Jordan Koene continue discussions on the basic principles of educating an enterprise SEO team…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Content Ownership -- Tyson Stockton & Jordan Koene // Previsible
PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into content. When we think about who needs SEO education the…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Common Ecomm SEO Mistakes -- Rad Paluszak // HuskyHamster
Rad Paluszak, Husky Hamster’s CTO, wraps up discussions on common tactics in eCommerce link building. In eCommerce, content is only one part of the ranking…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Link Building e-Commerce Website -- Rad Paluszak // HuskyHamster
Rad Paluszak, Husky Hamster’s CTO, continues to discuss common tactics in eCommerce link building. Link building still remains one of the most important…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Secrets of Link Building Pitfalls -- Rad Paluszak // HuskyHamster
Rad Paluszak, Husky Hamster’s CTO, discusses common tactics in eCommerce link building. Google sends mixed signals about what is allowed and what isn’t when it…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How To Find B2B Evangelists -- Mark Raffan // Content Callout
Mark Raffan, CEO of Content Callout, talks about the impact of content marketing programs. Outsourcing content production to influencers and evangelists…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Getting Buy-In for Content Marketing Investments -- Mark Raffan // Content Callout
Mark Raffan, CEO of Content Callout, talks about the impact of content marketing programs. Producing content with no explicit purpose is a waste of time for…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Content Frameworks That Convert Visitors Into Customers -- Greg Digneo // Content Guppy
Ben meets with Greg Digneo, founder of Content Guppy to talk shop on what it takes to create quality content. They talk about creating content for B2B…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Content Methodology That Builds B2B Audiences -- Greg Digneo // Content Guppy
Greg Digneo, founder of Content Guppy sits in with Ben to talk about what it takes, content-wise, to build B2B audiences. Your content should be the bridge…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
B2B SEO vs B2C SEO -- Micah Fisher-Kirshner // Turn/River Capital
Micah Fisher-Kirshner, VP of SEO & Content at Turn/River Capital, wraps up discussions on SEO in private equity firms. Whether it’s B2B marketing or B2C…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO At A PE Firm vs In-House -- Micah Fisher-Kirshner // Turn/River Capital
VP of SEO & Content at Turn/River Capital, Micah Fisher-Kirshner, continues discussions on SEO in private equity firms. The day-to-day of a PE SEO is quite…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Surviving An Acquisition As An SEO -- Micah Fisher-Kirshner // Turn/River Capital
Micah Fisher-Kirshner, VP of SEO & Content at Turn/River Capital, discusses SEO in private equity firms. It’s natural to experience some level of anxiety…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Core Web Vitals Study Review -- Marcus Tober // Searchmetrics
Today, Marcus Tober, founder and chief evangelist of Searchmetrics joins Ben to talk about Google’s Core Web Vitals update. How do core web vitals affect your…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
February Winners & Losers -- Tyson Stockton // previsible.io
Tyson Stockton, PreVisible.io Co-Founder and Educational Partner, discusses SEO trends of this past month. The pandemic, core updates, and rising conflict have…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Future Of AI And Machine Translation -- Matija Kovac // Taia Translations
Co-Founder and Head of Development at Taia Translations, Matija Kovac, wraps up discussions on the importance of localization in your business strategy. As…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Building Translation Memory -- Matija Kovac // Taia Translations
Co-Founder and Head of Development at Taia Translations, Matija Kovac, continues to discuss the importance of localization in your business strategy. Advances…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why Localization A Critical Strategies For International Businesses -- Matija Kovac // Taia Translations
Matija Kovac, Co-Founder and Head of Development at Taia Translations, discusses the importance of localization in your business strategy. Just five years ago…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Acquisitions: Backlinkio & Content King -- Jordan Koene // Previsible.io
PreVisible.io CEO and Co-Founder, Jordan Koene, talks about recent acquisitions in the SEO space. Point solutions are being acquired by big platforms like…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google's New Search Features -- Jordan Koene // Previsible.io
PreVisible.io CEO and Co-Founder, Jordan Koene, talks about Google’s new SERP features. Google’s collection and use of data has always been widely debated. Now…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why Marketing Teams Fail at Content Marketing -- Skyler Reeves // Ardent Growth
Skyler Reeves, Founder and CEO of Ardent Growth, discusses content marketing tips. Marketers aren’t spending enough time talking to their customers. As a…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Brand SERPs and ORM -- Jason Barnard // Kalicube
Jason Barnard, The Brand SERP Guy at Kalicube, continues discussions on the importance of brand search engine results pages and online reputation management…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Knowledge Panels For People vs Companies -- Jason Barnard // Kalicube
Jason Barnard, The Brand SERP Guy at Kalicube, discusses the importance of brand SERPs and online reputation management. Google wants to understand who you…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Is Link Building Still Important in 2022? -- Zac Almeida // The SEO Hustler
CEO of The SEO Hustler, Zac Almeida, talks about link building. Google has gotten better at understanding natural language processing and topical authority…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Semantic SEO Impact Case Study -- Zac Almeida // The SEO Hustler
CEO of The SEO Hustler, Zac Almeida, discusses semantic SEO. Creating content that speaks to users at each stage of the sales funnel may seem exhausting. But…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Topical Authority and Google MUM -- Zac Almeida // The SEO Hustler
Zac Almeida, CEO of The SEO Hustler, offers his insights on Google’s assessment of topical authority. We all want to rank for that top spot on Google. But…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Secrets For Shopify Store Owners -- Kevin Indig // Shopify
This is our 2nd part conversation with Kevin indig of Shopify. Yesterday, Kevin and I talked about e commerce platform optimization levers, specifically what…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Ecommerce Platform Optimization Levers -- Kevin Indig // Shopify
Welcome to the voices of search podcast. Today we're going to talk to one of my favorite SEOs about the recent shift in his career focus. Joining us is Kevin…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
UX Experiments That Change SEO Strategies -- George Chasiotis // MINUTTIA
George Chasiotis, MINUTTIA Managing Director, wraps up discussions on SaaS SEO strategies. Traditionally, SEO has focused on on-page optimization, link…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Creating Linkable Assets That Get Attention -- George Chasiotis // MINUTTIA
MINUTTIA Managing Director, George Chasiotis, continues to explore SaaS SEO strategies. Creating content to build topical authority is critical, but that…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Building Topical Authority From the Ground Up -- George Chasiotis // MINUTTIA
George Chasiotis, Managing Director of MINUTTIA, explores SaaS SEO strategies. New websites have no authority in Google’s eyes. As more SaaS startups enter the…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
January Winners and Losers -- Tyson Stockton / Previsable
Tyson Stockton, PreVisible Co-Founder, discusses January 2022’s winners and losers in SEO. The month remained relatively calm, without any surprise algorithm…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Predicting The Super Bowl Winner Using Search Data -- Jordan Koene // Previsible.io
Jordan Koene and Tyson Stockton, PreVisible Co-Founders highlight the most important news for the SEO community. With the Super Bowl just around the corner…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google’s New Privacy Sandbox -- Jordan Koene // Previsible.io
Jordan Koene, CEO and Co-Founder of PreVisible, discusses important news in SEO. Marketing’s old habits could resurface. As data privacy laws increase…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Should Google Give Core Update Updates? -- Jordan Koene / Previsible
PreVisible Co-Founder and CEO, Jordan Koene, talks about what’s going on in SEO news. Transparency and Google have never been synonymous. While it seems that…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How Did Black Friday 2021 Shake Out? -- Jordan Koene / Previsible
Jordan Koene, CEO and Co-Founder of PreVisible, discusses SEO and eCommerce highlights from the 2021 holiday season. Unlike 2020, the season’s numbers were…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
When SEO Education Goes Too Far -- Tyson Stockton & Jordan Koene // previsible.io
Co-Founders of PreVisible, Tyson Stockton and Jordan Koene, wrap up their hosting stint this week, talking about educating organizations in SEO. As a…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Resources of SEO Education -- Tyson Stockton & Jordan Koene // previsible.io
Co-Founders of PreVisible, Tyson Stockton and Jordan Koene, continue hosting this week’s VOS, talking about educating organizations in SEO. For the longest…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Build Cross-Functional SEO Knowledge -- Tyson Stockton & Jordan Koene // previsible.io
Tyson Stockton and Jordan Koene, this week’s VOS guest-hosts, and PreVisible Co-Founders, continue discussions on educating organizations around SEO. For…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What Your Org Needs to Know About SEO -- Tyson Stockton & Jordan Koene // previsible.io
VOS guest-hosts and PreVisible Co-Founders, Tyson Stockton and Jordan Koene continue discussions on the basic principles of educating an enterprise SEO team…