Latest / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Getting Buy-In for Content Marketing Investments -- Mark Raffan // Content Callout
Mark Raffan, CEO of Content Callout, talks about the impact of content marketing programs. Producing content with no explicit purpose is a waste of time for companies. Afterall, marketing objectives should always align with business objectives. Today, Mark discusses getting internal approval for content marketing investments. Show Notes
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