Shows / The Duct Tape Marketing Podcast
The Duct Tape Marketing Podcast
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as…
Episodes
- The Duct Tape Marketing Podcast
Why Your Marketing Must Be Led By Strategy First
John talks about the importance of establishing a strategy first approach to marketing, rather than just focusing on a jumble of marketing tactics to get the…
- The Duct Tape Marketing Podcast
Erasing Limits to Find Your Purpose
John chats with Laura Gassner Otting, author of Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life about how to use the framework…
- The Duct Tape Marketing Podcast
Model for Marketing Maturity, Stage Three: Ignite
John discusses the third stage of establishing a fully realized marketing strategy. In this stage, you go deeper into existing channels and add the final three…
- The Duct Tape Marketing Podcast
Model for Marketing Maturity, Stage Two: Grow
John discusses the second phase of a fully realized marketing model. Once you have your foundation in place, you can begin to add more to those channels and…
- The Duct Tape Marketing Podcast
Model for Marketing Maturity, Stage One: Build
John discusses the first stage of establishing a fully realized marketing strategy. Building up a solid foundation of online assets will allow you to grow and…
- The Duct Tape Marketing Podcast
How Small Businesses Can Compete in the Online Marketplace
John speaks with Dan Breeden, a senior manager of strategic alliances at Yahoo Small Business, about what it takes for a small business to stand out online.
- The Duct Tape Marketing Podcast
Getting Smart About the Business of Education
John chats with Danny Iny, founder and CEO of Mirasee and author of the book Leveraged Learning: How the Disruption of Education Helps Lifelong Learners and…
- The Duct Tape Marketing Podcast
Marrying Content with the Customer Journey
John chats with Arnie Kuenn, founder and CEO of Vertical Measures, about his latest book The Customer Journey. They discuss the customer journey and the role…
- The Duct Tape Marketing Podcast
Questioning Best Practices to Do Great Work
John chats with Jay Acunzo, author of Break the Wheel, about why it's time to do away with best practices in order to create truly innovative solutions to your…
- The Duct Tape Marketing Podcast
How Businesses Can Survive the Latest Marketing Rebellion
John speaks with Mark Schaefer, marketing expert and author of Marketing Rebellion, about how the customer journey has fundamentally changed over the past few…
- The Duct Tape Marketing Podcast
The Benefits of Including Video on Your Website
John talks about why it's so important to include video on your website and shares tips for easy video creation, editing, and publication.
- The Duct Tape Marketing Podcast
What Local Businesses Need to Know About the State of Local SEO
John speaks with Neil Crist, VP of Product and Engineering at Moz, about the latest changes in the local SEO landscape, and what small business owners need to…
- The Duct Tape Marketing Podcast
Why Your Site Must Switch to HTTPS (And How to Do It)
John breaks down the technical topic of HTTPS. He shares why your site must migrate from HTTP and how to make that happen.
- The Duct Tape Marketing Podcast
What Sport Can Teach Us About Business
John interviews Alan Stein, Jr., who uses the lessons he learned as a basketball performance coach to inform his current work as a business coach, speaker, and…
- The Duct Tape Marketing Podcast
10 Things to Consider About Your Website in 2019
John discusses the 10 most important elements and approaches to think about as you look to update and optimize your website this year.
- The Duct Tape Marketing Podcast
How to Prepare for a Brand Crisis
John speaks with Melissa Agnes, a crisis management strategist and author of the book Crisis Ready. They talk about the importance of crisis preparedness, and…
- The Duct Tape Marketing Podcast
Setting the Stage for a Moment of Awakening
John sits down with James Fell, a health expert and author of The Holy Sh!t Moment, to discuss how to become more attuned to the feeling of awakening so that…
- The Duct Tape Marketing Podcast
Creating a Community for Entrepreneurs
John speaks with Abdo Riani, founder of Startup Circle, about his entrepreneurial journey and his experience in building a network to serve other entrepreneurs.
- The Duct Tape Marketing Podcast
The Benefits of Giving Intentional Attention
John speaks with Neen James, author of "Attention Pays: How to Drive Productivity, Profitability, and Accountability," about how being intentional in how we…
- The Duct Tape Marketing Podcast
How Installing a Marketing System Serves Consultants and Their Clients
John interviews Ben Robertson, owner of Menadena and a member of the Duct Tape Marketing Consultant Network. They discuss the importance of installing a…
- The Duct Tape Marketing Podcast
Getting the Most Out of Your Content
John chats with Pamela Wilson, founder of BIG Brand System and author of Master Content Strategy, about how to create content that enhances your bottom line…
- The Duct Tape Marketing Podcast
The Three Elements of an Effective Total Online Presence
John Jantsch discusses the three major elements that go into creating an effective total online presence for a modern small business: website, SEO, and content.
- The Duct Tape Marketing Podcast
Growing Your Business While Growing as an Entrepreneur
John talks with Jill Nelson, founder and CEO of Ruby Receptionists, about her entrepreneurial journey and the secrets to creating a successful company with a…
- The Duct Tape Marketing Podcast
How To Reliably Generate Big Ideas for Your Business
This week, John sits down with Mike Brown, founder of The Brainzooming Group and author of Idea Magnets, to discuss the secrets to finding the next big idea…
- The Duct Tape Marketing Podcast
The Secrets to Leading Creative People
John interviews Todd Henry, author of Herding Tigers: Be the Leader That Creative People Need, about how to get the most out of the creative teams you manage.
- The Duct Tape Marketing Podcast
The Top Four Marketing Trends for 2019
This week, John discusses what he sees as the four biggest areas of focus for small business marketing in 2019. If you are a small business owner or marketing…
- The Duct Tape Marketing Podcast
Finding Success and Happiness as a Company of One
John speaks with Paul Jarvis, author of Company of One, about why scaling is not always the ultimate goal for an entrepreneur, and how to instead focus on…
- The Duct Tape Marketing Podcast
Managing an Expanding Business, With Your Mission Guiding the Way
John sits down with Matt Scanlon, owner of The Hill KC. What started as a CrossFit gym is now morphing into a place that Scanlon hopes will help change the way…
- The Duct Tape Marketing Podcast
Becoming a Great Leader, No Matter What Field You're In
John sits down with Jason Kander, a former Army Captain and bestselling author of Outside the Wire: Ten Lessons I've Learned in Everyday Courage. Kander shares…
- The Duct Tape Marketing Podcast
Using Technology to Build Connections in the Real World
Dan Schawbel stops by to discuss his latest book, Back to Human: How Great Leaders Create Connection in the Age of Isolation. He and John talk about the…
- The Duct Tape Marketing Podcast
How Human Connection Elevates Marketing
This week, Seth Godin stops by to discuss the precepts in his latest book This Is Marketing, and why good marketing is about the long game and taking an…
- The Duct Tape Marketing Podcast
Communicating with Empathy in the Digital World
Dr. Nick Morgan discusses the pitfalls of virtual communication, which tends to remove the emotional connection we would experience in face-to-face…
- The Duct Tape Marketing Podcast
Building Accountable Leadership to Transform Your Business
John speaks with Vince Molinaro, author of The Leadership Contract, about how to foster accountable leadership in your organization and the positive effect…
- The Duct Tape Marketing Podcast
Focus on Existing Assets to Generate Better Marketing Results
John chats with Louis Gudema about his book Bullseye Marketing, and how to take advantage of the customers and assets you already have in order to grow your…
- The Duct Tape Marketing Podcast
Google Ads Changes Affecting Small Businesses
John discusses the recent changes to Google Ads (formerly Google AdWords) and how they affect the marketing approach for small business owners.
- The Duct Tape Marketing Podcast
Increase Your Focus and Combat Distractions
Guest Chris Bailey, author of Hyperfocus, discusses what drives us to distraction in our tech-saturated world, and what we can do to combat those forces and…
- The Duct Tape Marketing Podcast
Why Sales and Marketing Need Each Other
John talks with Pam Didner about her forthcoming book, Effective Sales Enablement, and why integrating your sales and marketing efforts can help both teams…
- The Duct Tape Marketing Podcast
The Seven Steps to Building a Marketing System
Duct Tape Marketing's core belief is that marketing is not a set of tactics, it's a system. On this episode, John takes a closer look at the seven steps to…
- The Duct Tape Marketing Podcast
How to Get the World Talking About Your Brand
On this week's episode, John chats with Jay Baer about his latest book, Talk Triggers, and he shares how business owners can create operational strategies to…
- The Duct Tape Marketing Podcast
Letting Go of Perfection in Order to Achieve Your Goals
Petra Kolber shares her views on perfection.
- The Duct Tape Marketing Podcast
The Secrets to Scaling Your Business
The Secrets to Scaling Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mandy McEwen Podcast Transcript My guest…
- The Duct Tape Marketing Podcast
How to Create a Morning Routine That Breeds Success
How to Create a Morning Routine That Breeds Success written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Benjamin Spall Podcast…
- The Duct Tape Marketing Podcast
How to Edge Out Your Competition by Being Uncopyable
How to Edge Out Your Competition by Being Uncopyable written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Steve A. Miller Podcast…
- The Duct Tape Marketing Podcast
Using Convenience to Disrupt the Competition
Using Convenience to Disrupt the Competition written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Shep Hyken Podcast Transcript This…
- The Duct Tape Marketing Podcast
Fighting Unconscious Bias in Your Organization
Fighting Unconscious Bias in Your Organization written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dolly Chugh Podcast Transcript…
- The Duct Tape Marketing Podcast
How to Transform Your Company Into an Inbound Organization
How to Transform Your Company Into an Inbound Organization written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Todd Hockenberry…
- The Duct Tape Marketing Podcast
Honest Startup Advice From Somebody Who's Been Through It
Honest Startup Advice From Somebody Who's Been Through It written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rand Fishkin Podcast…
- The Duct Tape Marketing Podcast
How to Feel Less Busy and Get More Done
How to Feel Less Busy and Get More Done written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Laura Vanderkam Podcast Transcript My…
- The Duct Tape Marketing Podcast
How Chat Bots Can Help You Grow Your Business
How Chat Bots Can Help You Grow Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Andrew Warner Podcast Transcript…
- The Duct Tape Marketing Podcast
Local SEO for Lead Generation
Local SEO for Lead Generation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Justin Sturges Podcast Transcript SEO tools and…
- The Duct Tape Marketing Podcast
A Guide to Content Strategy and Brand Storytelling
A Guide to Content Strategy and Brand Storytelling written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Kyle Gray Podcast Transcript…
- The Duct Tape Marketing Podcast
Voice Search: What Small Business Owner's and Marketers Need to Know
Voice Search: What Small Business Owner's and Marketers Need to Know written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John…
- The Duct Tape Marketing Podcast
How to Develop the Right Idea at the Right Time
How to Develop the Right Idea at the Right Time written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Allen Gannett Podcast…
- The Duct Tape Marketing Podcast
How to Use Social Media for Your Marketing Efforts in 2018
How to Use Social Media for Your Marketing Efforts in 2018 written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About…
- The Duct Tape Marketing Podcast
How to Monetize Your Expertise and Thrive
How to Monetize Your Expertise and Thrive written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dorie Clark Podcast Transcript My…
- The Duct Tape Marketing Podcast
How GDPR Highlights How We Should Be Marketing
How GDPR Highlights How We Should Be Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ryan Urban Podcast Transcript My…
- The Duct Tape Marketing Podcast
How to Get What You Want In Life
How to Get What You Want In Life written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Anthony Sullivan Podcast Transcript My guest…
- The Duct Tape Marketing Podcast
Tips on How to Stay Top of Mind
Tips on How to Stay Top of Mind written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Hall Podcast Transcript My guest for this…
- The Duct Tape Marketing Podcast
Cutting Through the Noise and Clutter in Marketing Today
Cutting Through the Noise and Clutter in Marketing Today written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Alison Stratten…
