Shows / 4-Quarter Lives
4-Quarter Lives
You are likely to live longer than you think. Are you ready? Science has gifted us ever longer, 100-year lives. This impacts… everything! From couples and careers - to companies and countries. We’ll interview the experts who are exploring the consequences – and the individuals applying it to their own lives and choices. Generational and gender expert Avivah Wittenberg-Cox talks with people designing new ways of living, working and loving at all ages – across life’s 4 quarters…
Episodes
4-Quarter LivesAndrew Scott - The Longevity Dividend: Why Ageing Societies Could Be Good for Growth
In this week’s 4-Quarter Lives Podcast, Avivah Wittenberg-Cox welcomes back economist Andrew Scott to challenge the idea that ageing societies are destined for…
4-Quarter LivesQuentin Boyes - 55-Plus Is Not a Customer: Marketing to Longer Lives
In this episode of 4-Quarter Lives, Avivah Wittenberg-Cox talks with Quentin Boyes, founder of Humbug, about the assumptions that sit behind the advertising…
4-Quarter LivesLynda Gratton: Weaving A 100-Year Life
Ten years after The 100-Year Life changed the conversation about longevity, London Business School professor Lynda Gratton returns with Living the 100-Year…
4-Quarter LivesThe New Q3: 3 Lessons on Identity, Agency & Experience
What have I learned from a summer of conversations about longer lives? Looking back over this season of the 4-Quarter Lives podcast, I realised that my guests…
4-Quarter LivesVictoria Tomlinson – Expiry Date Never
In this week’s 4-Quarter Lives Podcast, Avivah Wittenberg-Cox is joined by Victoria Tomlinson, founder and CEO of Next-Up, to talk about her new book, Expiry…
4-Quarter LivesJane Duncan Rogers - Living Through Loss - Resilience, Grief and Purpose
In this week’s 4-Quarter Lives Podcast, Avivah Wittenberg-Cox is joined by Jane Duncan Rogers, author and end-of-life planning pioneer, for a wide-ranging…
4-Quarter LivesRichard Smith - ReThinking Retirement - Longer Financial Lives
In this week’s 4-Quarter Lives Podcast, Avivah Wittenberg-Cox is joined by pensions expert Richard Smith for a conversation about money, longevity and the…
4-Quarter LivesAnne Button & Rachel Cohen - Change Makers in Midlife, Making Longevity Learning Accessible
In this week’s 4-Quarter Lives, Avivah Wittenberg-Cox is joined by Anne Button and Rachel Cohen to explore how universities can support purposeful midlife…
4-Quarter LivesJane Moffett - Women Wrote the Map First: Navigating longer lives
In this week’s 4-Quarter Lives Podcast, Avivah Wittenberg-Cox is joined by Jane Moffett, author of What Next? and the Founder of KANGAROO Coaching, for a…
4-Quarter LivesDr. Denise Taylor - The Longevity Dividend: Age, work and opportunity
In this week’s 4-Quarter Lives Podcast, Avivah Wittenberg-Cox is joined by psychologist and author Dr Denise Taylor, who after more than 50 years of work…
4-Quarter LivesRob Nathan - The Second Career Revolution: Holistic careers for longer lives
In this week’s 4-Quarter Lives Podcast, Avivah Wittenberg-Cox is joined by Rob Nathan, occupational psychologist and career coach, to ask why the three-stage…
4-Quarter LivesUBER - Designing for Everyone: Accessibility as Innovation
In this week’s 4-Quarter Lives Podcast, Avivah Wittenberg-Cox is joined by UBER’s Briana Gilmore to explore how ageing, disability and mobility intersect — and…
4-Quarter LivesAlastair Greener - Lost in Translation: Communicating across generations
In this week’s 4-Quarter Lives Podcast, Avivah Wittenberg-Cox is joined by Alastair Greener, speaker, consultant and author of Generationally Speaking, to…
4-Quarter LivesCharlie Rogers - The Courage to Become Undefinable: Life beyond labels
What if the most valuable thing you can become is... undefinable? In the first episode of the Longer Lives Need Better Maps summer series, Avivah…
4-Quarter LivesMapping The New Q3: What Twelve Weeks Taught Me About Life's New Quarter
After twelve weeks exploring what it means to live longer, this summary steps back from individual conversations to examine the bigger picture. Rather than…
4-Quarter LivesNew Maps: Sebastian Kernbach on Designing Purposefully for the Full Arc of a Working Life
This week on 4 Quarter Lives, we revisit Avivah Wittenberg-Cox’s conversation with Sebastian Kernbach, founder of the University of St. Gallen’s Next – Design…
4-Quarter LivesDr Mileham Hayes - Not Decline, Redesign: Mileham Hayes on Building Resilience With Science and Data
This week, on 4-Quarter Lives, we revisit the conversation between Avivah Wittenberg-Cox and Dr Mileham Hayes, author of ‘Live Longer: Revealing Today’s…
4-Quarter LivesJennifer Petriglieri - The Couple at the Centre: Jennifer Petriglieri on the Unit of Analysis We've Been Missing
In this week’s 4-Quarter Lives Podcast, Avivah Wittenberg-Cox is joined by Jennifer Petriglieri, Professor of Organisational Behaviour at INSEAD Business…
4-Quarter LivesMichael Fossat: After the Ladder: Schneider Electric Builds Career Architecture for the 21st Century
In this week’s 4-Quarter Lives, we republish Avivah Wittenberg-Cox’s conversation with Michael Fossat, head of Schneider Electric’s Future Ready program and…
4-Quarter LivesMichael Fossat: After the Ladder: Schneider Electric Builds Career Architecture for the 21st Century
In this week’s 4-Quarter Lives, we republish Avivah Wittenberg-Cox’s conversation with Michael Fossat, head of Schneider Electric’s Future Ready program and…
4-Quarter LivesHelen Tupper: The Squiggly Career: Amazing If on Reinvention, Retention and the Leap
In this episode of 4-Quarter Lives, we re-visit a conversation between Avivah Wittenberg-Cox and Helen Tupper, Chief Executive of Amazing If, a company…
4-Quarter LivesAlistair McQueen: The Midlife MOT: How Aviva Made Purpose a Business Lever
This week we revisit a conversation between Avivah Wittenberg-Cox and Alistair McQueen, Head of Savings and Retirement at Aviva, the UK’s largest general…
4-Quarter LivesChip Conley: The Modern Elder: The Wisdom of Not Knowing Yet
This week, we republish a conversation between Avivah Wittenberg-Cox and Chip Conley, the Founder and CEO of the Modern Elder Academy. Chip Conley is on a…
4-Quarter LivesProf. Herminia Ibarra: Working Identity: How People Actually Change
In this episode of the Four Quarter Lives podcast, we revisit a conversation between Avivah Wittenberg Cox and Professor Herminia Ibarra of the London Business…
4-Quarter LivesJames Root: The Business Case is Already Made: Bain & Co on the Longevity Dividend
This week on 4-Quarter Lives we re-publish a conversation between Avivah Wittenberg-Cox and James Root, Senior Partner at international consultancy Bain & Co…
4-Quarter LivesMorag Lynagh: Mapping the New Q3 - How Unilever Redesigned Work for Longer, More Flexible Lives
This week, as part of our series on Mapping the New Q3, we are re-publishing Avivah Wittenberg-Cox’s conversation from 2023 with Morag Lynagh, then Unilever’s…
4-Quarter LivesSara Lawrence-Lightfoot: A Pioneer in Spotlighting the Third Quarter
In this episode of 4-Quarter Lives, the first of three on the topic of The New Q3, we are re-publishing Avivah Wittenberg-Cox’s conversation with Sara…
4-Quarter LivesHow Companies Are Redesigning Work, Travel and Technology for Longer Lives
Everyone talks about longevity. Very few organisations are redesigning anything for it. In this mini-series, Avivah Wittenberg-Cox speaks with three leaders…
4-Quarter LivesHelen Bevan: Change From the Middle. Leadership, Age, and Influence Inside Big Systems
In this week’s 4-Quarter Lives, Avivah Wittenberg-Cox is joined by Helen Bevan, one of the UK’s most respected thinkers on large-scale change inside complex…
4-Quarter LivesJean-Yves Minet: Democratising Longevity: How Novotel Is Bringing Everyday Wellbeing to the Mass Market
In this week’s 4-Quarter Lives Podcast, Avivah Wittenberg-Cox is joined by Jean-Yves Minet, Global Brand President of major hospitality group Accor, to explore…
4-Quarter LivesThe Experience Dividend: Demographics, AI And The Redesign Imperative
As we move into 2026, I’m launching a series of focused mini-series conversations on my 4-Quarter Lives podcast — three or four episodes clustered around one…
4-Quarter LivesDan Pontefract - From Age Debt to Experience Dividends. Why the Future of Work Is Grey
In this week’s 4-Quarter Lives Podcast, Avivah Wittenberg-Cox is joined by Dan Pontefract to tackle one of the last big blind spots in corporate leadership…
4-Quarter LivesRick Robinson - Agetech Goes Mainstream. From Innovation Theater to Real Impact
In this week’s 4-Quarter Lives, Avivah Wittenberg-Cox is joined by Rick Robinson, who leads innovation at AARP and is the driving force behind the Agetech…
4-Quarter LivesAnu Madgavkar: Demographics Meets AI
In this week’s 4-Quarter Lives Podcast, Avivah Wittenberg-Cox is joined by Anu Madgavkar, a senior partner at McKinsey & Company, to explore the collision of…
4-Quarter LivesSimon Chan & Kate Schaefers: Designing Age-Diverse Universities: A Longevity Roadmap
In this week’s 4-Quarter Lives, Avivah Wittenberg-Cox is joined by Simon Chan and Dr. Kate Schaefers, co-chairs of the Nexel Collaborative, a not-for-profit…
4-Quarter LivesVirginia Cha: Designing the 100-Year Life: Inside NUS’s New Midlife Program
In Series 10 of 4-Quarter Lives Avivah Wittenberg-Cox talks with the leaders of a growing number of university faculties running programmes for individuals…
4-Quarter LivesCéline Abecassis-Moedas - Longevity Leadership in Lisbon
In Season 10 of 4-Quarter Lives, Avivah Wittenberg-Cox talks with the leaders of a growing number of university faculties developing programmes for individuals…
4-Quarter LivesAmelia Peterson: Redesigning the MBA: How the London Interdisciplinary School is Educating Leaders for a Complex, Long-Lived World
In this week’s 4-Quarter Lives, Avivah Wittenberg-Cox is joined by Dr Amelia Peterson — founding faculty member of the London Interdisciplinary School (LIS) —…
4-Quarter LivesHellmut Schutte: INSEAD’s Programme of New Beginnings for ‘Oldies’
In Series 10 of 4-Quarter Lives, Avivah Wittenberg-Cox explores how higher education is reinventing itself for ageing societies—helping experienced leaders and…
4-Quarter LivesStewart McTavish & Alison Wood: How Cambridge is Redefining Midlife Learning and Leadership
In Series 10 of the 4-Quarter Lives Podcast, Avivah Wittenberg-Cox continues her exploration of how universities around the world are redesigning themselves…
4-Quarter LivesAvivah Wittenberg-Cox and I will talk about the 4-Quarter life and living to 100… or not?!
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4-Quarter LivesSebastien Kernbach: Designing Your Future: Europe’s First Midlife Programme at St. Gallen
In Series 10 of 4 Quarter Lives, Avivah Wittenberg-Cox continues her exploration of the world’s leading midlife transition programmes. This week she speaks…
4-Quarter LivesMarc Freedman - Yale’s Experienced Leaders Initiative (ELI)
In Series 10 of 4-Quarter Lives, Avivah Wittenberg-Cox talks with the leaders of a growing number of university faculties developing programmes for individuals…
4-Quarter LivesLindsey Beagley: Lifelong University Engagement at Arizona State
In Series 10 of 4-Quarter Lives, Avivah Wittenberg-Cox talks with the leaders of a growing number of university faculties developing programmes for individuals…
4-Quarter LivesSeth Green: Chicago’s Leadership & Society Initiative
In Series 10 of 4-Quarter Lives, Avivah Wittenberg-Cox talks with the leaders of a growing number of university faculties developing programmes for individuals…
4-Quarter LivesSara Singer: Stanford Advanced Careers Conversations
In Series 10 of 4-Quarter Lives Avivah Wittenberg-Cox talks with the leaders of a growing number of university faculties running programmes for individuals…
4-Quarter LivesBrian Trelstad: Harvard’s Advanced Leadership Initiative
In Series 10 of 4-Quarter Lives Avivah Wittenberg-Cox talks with the leaders of a growing number of university faculties developing programmes for individuals…
4-Quarter LivesImplementing the Longevity Future - Where the Rubber Hits the Demographic Road
Welcome to 4-Quarter Lives, a podcast exploring the profound impact of longer, healthier and more engaged lives, not only for ourselves and our couples, but…
4-Quarter LivesJulianne Miles: The Power of Career Breaks
This week on 4-Quarter Lives, Avivah Wittenberg-Cox welcomes Julianne Miles, career psychologist and co-founder of Career Returners, to discuss her forthcoming…
4-Quarter LivesMaria Clara Pinheiro: Social Entrepreneurship as a Lifelong Contribution
In this week’s 4-Quarter Lives, Avivah Wittenberg-Cox talks with Maria Clara Pinheiro, Co-lead of Ashoka’s New Longevity Initiative. Ashoka, the world’s…
4-Quarter LivesMileham Hayes: A Q4 Doctor on Longer Lives – Avoiding the Big Killers
This week, on 4-Quarter Lives, Avivah Wittenberg-Cox talks with Dr Mileham Hayes, author of ‘Live Longer: Revealing Today’s Secrets of Longevity and Wellbeing’…
4-Quarter LivesSaher Mehdi: Ageing & Gender at a Cellular Level
In this week’s 4-Quarter Lives, Avivah Wittenberg-Cox is joined by Dr. Saher Mehdi- molecular biologist, longevity researcher, and healthcare entrepreneur, to…
4-Quarter LivesAre You Skilled At Transitions?
VIDEO No.1 was WAKE UP to the New #DemographicsVIDEO No.2 is WE GOTTA GET GOOD AT #TRANSITIONS WHY?Because longer lives and #careers, and the new #Q3 chapter…
4-Quarter LivesRichard Leider: The Power & Potential of Purpose
This week, on 4-Quarter Lives, Avivah Wittenberg-Cox talks with Richard Leider, founder of Inventure – The Purpose Company, and one of America’s pre-eminent…
4-Quarter LivesMelinda Blau: Learning from our Elders
In this week’s episode of 4-Quarter Lives, Avivah Wittenberg-Cox talks with journalist and author Melinda Blau, about her latest book, The Wisdom Whisperers…
4-Quarter LivesNeeraj Sagar: Wisdom At (Late) Work
On 4-Quarter Lives this week Avivah Wittenberg-Cox talks with Neeraj Sagar, founder and CEO of WisdomCircle.com, a platform connecting experienced…
4-Quarter LivesFarah Baxter & Ignacio Moreno: Legacy is More Than Money, It’s Also Memories
This week on 4-Quarter-Lives, Avivah Wittenberg-Cox talks with Ignacio Moreno and Farah Baxter, the Co-Founders of a pioneering digital platform that…
4-Quarter LivesLaurie Kilby and Katie Waldegrave: Now Foster – And Enrich Your Life
On this week’s 4-Quarter Lives Avivah Wittenberg-Cox talks with Laurie Kilby and Katie Waldegrave, co-founders of Now Foster, a bold new initiative reimagining…
4-Quarter LivesLisa Goldsobel: Living Inter-generationally, By Design
In this episode of 4-Quarter Lives, Avivah Wittenberg-Cox talks with Lisa Goldsobel, Head of Service Delivery for Two Generations, a UK-based social enterprise…
4-Quarter LivesJacynth Bassett: Becoming Intentionally Inter-Generational
In this episode of 4-Quarter Lives, Avivah Wittenberg-Cox sits down with Jacynth Bassett, the founder of Ageism Is Never In Style, to discuss their…