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UBER - Designing for Everyone: Accessibility as Innovation

In this week’s 4-Quarter Lives Podcast, Avivah Wittenberg-Cox is joined by UBER’s Briana Gilmore to explore how ageing, disability and mobility intersect — and what that means for the future of work, cities and independence. Briana reframes ageing not as a demographic segment but as an access issue, shifting the conversation from “senior markets” to systems that either enable or restrict independence. She introduces self-efficacy — the confidence to navigate the world predictably — and shows how it erodes when environments fail to adapt, not because of personal limitations. Applying the…

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