
Jean-Yves Minet: Democratising Longevity: How Novotel Is Bringing Everyday Wellbeing to the Mass Market
In this week’s 4-Quarter Lives Podcast, Avivah Wittenberg-Cox is joined by Jean-Yves Minet, Global Brand President of major hospitality group Accor, to explore how longevity is moving beyond luxury retreats and into mainstream hospitality.
Jean-Yves brings a cross-industry lens to the conversation. After more than a decade at Estée Lauder Companies, where he helped shape the brand’s approach to longevity in beauty, he transitioned into hospitality with a novel ambition: to democratise longevity.
At Novotel, that means shifting the narrative from expensive, short-term wellness retreats to what…
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