Shows / The Digital Shift™
The Digital Shift™
Get to know the powerhouse duo behind The Digital Shift™! With decades of experience scaling businesses and a no-nonsense approach to strategy, Jessica and Natasha live to see entrepreneurs take control of their growth. From tech tips to confidence-building, these two bring the inspiration and insights you need to make things happen.
Episodes
The Digital Shift™Podcast Episode 100 - 4 Years, 100 Episodes — What It Actually Took to Build Tech Savvy School
🎙️ Episode Summary Four years ago this month, Jess started this company with a name, a vision, and no idea what it was going to take. For Episode 100, there's…
The Digital Shift™Podcast Episode 99 - The Black Friday Funnel You Should Be Building Right Now — A 5-Week GHL Countdown
🚀 Episode Summary Black Friday is five weeks away. Most business owners will throw together a discount code at the last minute, blast it to their list, and…
The Digital Shift™Podcast Episode 98 - The 3-Phase Framework Behind Every Challenge, Workshop, and Launch We Run
🎙️ Episode Summary Most GHL builds stall because the pages go up before anyone decides what the finished system is supposed to do. On a Monday coaching call…
The Digital Shift™Podcast Episode 97 - Episode 97: The 3-Step Testimonial Machine That Collects Social Proof on Autopilot (Built in GoHighLevel)
🚀 Episode Summary Your best clients are saying incredible things about you. On calls. In DMs. Inside your community. And none of it is ending up where it needs…
The Digital Shift™Podcast Episode 96 - Your Funnel Isn't Broken — Your First Yes Is
🚀 Episode Summary Sales slow down, leads go quiet, and the instinct is always the same. Rebuild the funnel. Fix the tech. Blame the ad account. In this…
The Digital Shift™Podcast Episode 95 - Reactivate Your Dead Leads — The 'Free Money' Campaign Sitting in Your Database
🚀 Episode Summary Right now, sitting inside your GoHighLevel account, there is a list of people who already raised their hand and told you they were…
The Digital Shift™Podcast Episode 94 - The Lead Magnet Nobody Downloads (And the One They Can't Resist)
🚀 Episode Summary There's a folder on your computer right now with a lead magnet in it. Half finished, or already live and quietly, embarrassingly, not…
The Digital Shift™Podcast Episode 93 - The Client Spreadsheet Has to Go: Moving Your Clients Into a CRM in One Afternoon
🚀 Episode Summary There is a tab open in your browser right now that you never fully close. The spreadsheet. The client names in column A. The payment dates in…
The Digital Shift™Podcast Episode 92 - The Real Reason You Keep Saying 'I Can't Afford It' (When You Know You Need It)
🚀 Episode Summary Eighty-six women applied for a full scholarship to Self Made Hub this year. Ten got in, a thousand dollars already taken off the investment…
The Digital Shift™Podcast Episode 91 - The 5-Email Welcome Sequence Every Coach Should Steal (Built in GoHighLevel)
🚀 Episode Summary Someone opted into your lead magnet and then heard nothing from you for a week. That’s not a marketing strategy. That’s a missed opportunity…
The Digital Shift™Podcast Episode 90 - The Expert Trap: You're Good Enough to Get Paid, You're Not Built to Survive It (Yet)
Being great at what you do can get you customers. Building the right business underneath your expertise is what allows you to keep serving them when growth…
The Digital Shift™Podcast Episode 89 - The GoHighLevel Calendar & Booking Setup That Ends No-Shows for Good
A booked call isn’t the finish line. The system between booking and showing up is what protects the opportunity. 🚀 Episode Summary Your calendar looks full…
The Digital Shift™Podcast Episode 88 - Emergency Landing: Sometimes the Flight Plan Changes… Not the Destination
The route can change without changing where you’re going. Sometimes the most important thing you can do is adjust, stay steady, and keep moving. 🚀 Episode…
The Digital Shift™Podcast Episode 87 - Fear Looks Like Procrastination in Your Business — Here's What It's Actually Costing You
You already know what needs to be built. The question is whether you’ll keep waiting to feel ready—or build the system that can start working for you today. 🚀…
The Digital Shift™Podcast Episode 86 - Stop Building for Where You Are — Build for Where You Are Going
Growth gets harder when your business outgrows the systems underneath it. The next level requires infrastructure designed to hold what’s coming. 🚀 Episode…
The Digital Shift™Podcast Episode 85 - The Day Everything Changed: How Losing My Father at 20 Shaped Every Business Decision I've Ever Made
Sometimes the biggest business decisions don’t start with strategy. They start with the moment you realize life is too short to keep waiting. 🚀 Episode Summary…
The Digital Shift™Podcast Episode 84 - The $47K Question: What Would You Do With That Time Back?
🚀 Episode Summary What would you do if you got 336 hours back? Not someday. Not eventually. This quarter. In this episode of The Digital Shift™, Jessica Green…
The Digital Shift™Podcast Episode 83 - What I'd Build First If I Was Starting Over — Knowing What I Know About AI and GHL
GHL gets overwhelming when you build everything at once. The answer isn’t more features—it’s knowing exactly what to build first, second, and third. 🚀 Episode…
The Digital Shift™Podcast Episode 82 - What I Would Do If I Were Starting Over in 2026
If Jessica Green had to rebuild from zero with everything she knows now, she wouldn’t work harder—she’d build in the right order. 🚀 Episode Summary What if you…
The Digital Shift™Podcast Episode 81 - The Automation Stack That Replaced 3 Roles in My Business
Before you hire another person to fix the overwhelm, ask one question: Is this actually a people problem—or is it a systems problem? 🚀 Episode Summary There…
The Digital Shift™Podcast Episode 80 - The Hiring Decision I Did Not Make With My Gut — I Made It With Data (And AI)
Great hiring decisions start before the job post—with clearer data, stronger systems, and a business that is actually ready to support the role. 🚀 Episode…
The Digital Shift™Podcast Episode 79 - Why Clients Leave (It's Not What You Think)
Churn usually starts long before a cancellation. The businesses that retain clients best are the ones that build the right post-sale experience from day one. 🚀…
The Digital Shift™Podcast Episode 78 - Building Your Personal Brand Like a CEO (Not a Content Creator)
A brand that looks good is not the same as a brand that converts. The difference is the system behind it. 🚀 Episode Summary What if the reason your personal…
The Digital Shift™Podcast Episode 77: Where AI Prints Money in GHL (And Where It Burns It)
AI can make your customer journey faster and smarter—but put it in the wrong place, and it can scale the very problems costing you sales. 🚀 Episode Summary…
The Digital Shift™Podcast Episode 76 - The Invisible Engine Behind Every 6-Figure Month (And How to Build It With AI)
Six-figure months aren’t just a revenue goal—they’re an operations identity. The question is whether your business is actually built to hold that level of…
The Digital Shift™Podcast Episode 75 - Stop Posting More Content — Fix This Instead
If you’re consistently showing up online but your sales still feel unpredictable, more content probably isn’t the answer. Your backend may be the real problem…
The Digital Shift™Podcast Episode 74 - 8 Weeks of Work Done in 7 Days — This Is What AI Looks Like in a Real Business
336 hours of work. $47,000 in equivalent labor. Five roles. Seven days. This is what happens when AI moves beyond content and into the actual operations of a…
The Digital Shift™Podcast Episode 73 - The 5 Invisible Systems Every 6-Figure Business Has
Successful businesses may look effortless from the outside—but behind the scenes, invisible systems are turning attention into relationships, customers, and…
The Digital Shift™Podcast Episode 72 - Tech Debt in GHL Is Quietly Killing Your Scale
If your GoHighLevel account feels like a Jenga tower you’re afraid to touch, you probably don’t need more automation—you need to rebuild in the right order. 🚀…
The Digital Shift™Podcast Episode 71 - The $10K Month Isn’t Magic… It’s Mechanics
Predictable revenue doesn’t come from a secret strategy—it comes from building the systems that consistently move people from interested to customer. 🚀 Episode…
The Digital Shift™Podcast Episode 70 - What It Really Takes to Run a Profitable Challenge: Your Tech Matters
The challenge may look simple from the outside—but the systems, automation, and structure behind it are what make it scalable. 🚀 Episode Summary We just ran…
The Digital Shift™Podcast Episode 69 - Why Smart Entrepreneurs Are Investing in Backend Before Branding
Everyone online is telling you to “build your brand.” Better photos. Better colors. Better content. Better messaging. But here’s the uncomfortable truth: If…
The Digital Shift™Podcast Episode 68 — What Happened in Atlanta: Why the Room Changes Everything
We just wrapped The Digital Shift LIVE in Atlanta — and what happened in that room was bigger than an event. It was clarity. It was momentum. It was…
The Digital Shift™Podcast Episode 67 — Stop Ghosting Your Leads: How to Build a Follow-Up Engine That Sells
Too many entrepreneurs are blaming their funnels, their content, or their audience for low sales… when the real problem is this: you’re ghosting your leads. In…
The Digital Shift™Podcast Episode 66 — What Running Free Workshops Taught Us About Real Scale
Why consistent live workshops became one of Self Made’s most powerful growth levers—and what they taught us about trust, rhythm, and predictable growth. 🚀…
- The Digital Shift™
Podcast Episode 65 — Member Spotlight: From Overwhelmed to Organized with Tammy Carter
How one entrepreneur went from manual follow-up and scattered tools to connected systems, stronger engagement, and a business that works with her—not against…
The Digital Shift™Episode 64 — The Trust Recession: Why Your Audience Isn’t Buying—And How to Rebuild Trust in 2026
Trust hasn’t disappeared—it’s matured. And in 2026, your business has to prove it can deliver before your audience is ready to buy. 🚀 Episode Summary Your…
The Digital Shift™Episode 63: Love Your Business Again: Reignite Momentum Before Q1 Slips Away
You don’t need to start over—you need to simplify, reset, and rebuild momentum around what actually matters. 🚀 Episode Summary It’s mid-February, and that New…
The Digital Shift™Episode 62: Stop Guessing Your Way Through Business — Build a System That Makes You Money While You Live Your Life
Stop running your business from memory and start building systems that know what happens next—even when you’re not there. 🚀 Episode Summary If your business…
The Digital Shift™Episode 61: Duct Tape Doesn’t Scale: What Real Business Growth Actually Requires in 2026
Why patchwork solutions, random tools, and constant fixes are keeping your business stuck—and what to build instead. 🚀 Episode Summary It’s January. The energy…
The Digital Shift™Episode 60: Businesses That Win in 2026 Will Play a Different Game: 3 Do’s and 3 Don’ts
The old rules rewarded hustle. The new game rewards focus, infrastructure, and a business built to scale. 🚀 Episode Summary 2026 is not a “same strategy, new…
The Digital Shift™Episode 59: Before You Burn Out, Build This: The 3 Systems That Buy Back Your Time in 2026
Stop adding more to your plate. Build the infrastructure that gives you your time, energy, and freedom back. 🚀 Episode Summary 2026 isn’t about doing more—it’s…
The Digital Shift™Episode 58: The Digital Shift Every Entrepreneur Must Make in 2026 (Before They Fall Behind)
Why doing more is no longer the answer—and the shift from hustle to infrastructure that makes your business scalable. 🚀 Episode Summary 2026 isn’t just another…
The Digital Shift™Episode 57: Your Business Needs a Brain in 2026: Scaling in the Era of the Trust Recession
Your Business Needs a Brain in 2026: Scaling in the Era of the Trust Recession Why trust is shifting away from marketing promises—and toward the systems your…
The Digital Shift™Episode 56 — Your 2026 Game Plan: How to Design a Year That Runs Like a System
Before you rush into 2026 with new goals and big dreams, pause and clean the slate. In this final 2025 episode of The Digital Shift™, Jessica Green walks you…
The Digital Shift™Episode 55: You Don’t Need More Leads—You Need THIS: The Real Reason Your Sales Are Stuck
Think the reason your sales are inconsistent is because you don’t have enough leads? Think again. In this episode of The Digital Shift™, Natasha Roberson…
The Digital Shift™Episode 39 - Midlife Badass: Building a Business That’s Bold, Connected, and Completely Automated Featuring: The Midlife Badass
Episode 39: Midlife Badass: Building a Business That’s Bold, Connected, and Completely Automated Featuring: The Midlife Badass From Dream to Digital: How This…
The Digital Shift™Episode 54: Behind the Curtain: Our 2025 Lessons, Wins, and What’s Next for 2026
Before you sprint into another year of systems, funnels, and scaling—it’s time to pause, reflect, and pull back the curtain. In this transparent…
The Digital Shift™Episode 51: Why You Need a Nurture Sequence, Not a One-Night Stand Strategy
If your DMs, funnels, or social posts are pitching before connecting, this episode’s your wake-up call. Jessica Green calls out one of the most common…
The Digital Shift™Episode 53: Mentorship Math: The Fastest Way to 10X Your Results Isn’t More Time—It’s Better Guidance
You can’t Google your way to success—and you definitely can’t scale by doing it all alone. In this episode of The Digital Shift™, Jessica Green breaks down the…
The Digital Shift™Episode 52: Your Business Will Grow As Fast As Your Gratitude: A Thanksgiving Reminder
On this special Thanksgiving episode of The Digital Shift™, Natasha Roberson hits pause on the hustle to spotlight something that truly fuels long-term…
The Digital Shift™Episode 50: Don’t Launch Anything New Until You Do This First
Before you build another funnel, run another promo, or launch a new offer—there’s one thing that could make every launch more profitable, every post more…
The Digital Shift™Episode 49 - Don’t Do These 4 Things If You Want Consistent Sales on Autopilot
If your sales feel inconsistent, unpredictable, or exhausting — this episode is your wake-up call. Natasha breaks down the four most common mistakes that keep…
The Digital Shift™Episode 48 - Before Ya Die: Building a Business (and Life) That Matters with Katrina Parrish
What would you do differently if you lived like your time mattered? That’s the heart of Before Ya Die, the unforgettable brand built by Self Made Hub member…
The Digital Shift™Episode 47 - From a 25-Foot Fall to Building an AI Business: Lisa Howell’s Journey Through The Self Made Accelerator
Sometimes life cracks you open so you can rebuild stronger. For Lisa Howell, a 25-foot fall off a zip line changed everything—but instead of giving up, she…
The Digital Shift™Episode 46 - 3 Automations That Replace 10 Hours of Hustle a Week
In this episode, Natasha reveals the 3 most powerful automations every entrepreneur should implement to reclaim 10+ hours of their time each week. If you’re…
The Digital Shift™Episode 45 - The Shortcut to Explosive Business Growth: Why Live Events Are the Secret Weapon Entrepreneurs Can’t Afford to Miss
Funnels, ads, and social posts all work—but nothing accelerates your growth like stepping into the room. In this episode of The Digital Shift™, Jessica Green…
The Digital Shift™Episode 44 - You Don’t Need More Leads—You Need More Conversions: Stop Chasing Leads and Fix Your Leaky Bucket
Most entrepreneurs think the answer to scaling is more leads. But the truth? You could have 100—or even 100,000—on your list right now and still not see…
The Digital Shift™Episode 43 - From Tech-Phobic to Funnel Queen: How Nancy Garfinkel Launched Her Coaching Business with Automation
In this episode of The Digital Shift™, Natasha Roberson sits down with one of the most inspiring success stories inside the Self Made Hub—Nancy Garfinkel, also…
The Digital Shift™Episode 42 - The 4 Core Secrets to Turning Emails into Sales
In this episode of The Digital Shift™, Natasha Roberson reveals how to finally make email your most powerful sales tool. Forget boring newsletters or desperate…