Episode 64 — The Trust Recession: Why Your Audience Isn’t Buying—And How to Rebuild Trust in 2026
Trust hasn’t disappeared—it’s matured. And in 2026, your business has to prove it can deliver before your audience is ready to buy.
🚀 Episode Summary
Your audience is watching.
They’re engaging. They’re reading your emails. They’re consuming your content. They might even be nodding along with everything you say.
But they’re still not buying.
In this episode of The Digital Shift™, Jessica Green breaks down what many experts are calling the Trust Recession—and why the way entrepreneurs earn confidence, credibility, and conversions has changed.
The problem isn’t necessarily that people don’t…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.