Shows / Up Next with Gabriella Mirabelli
Up Next with Gabriella Mirabelli
New ideas and new technology are causing seismic shifts the media industry. Meet the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond. This is the "Up Next Podcast" with Gabriella Mirabelli.
Episodes
- Up Next with Gabriella Mirabelli
UN 435 - Margherita Patrone. Design Your Defaults.
Marketers know how to make a purchase easy, turn a choice into a default, and use social cues to influence behavior. What happens when we apply those same…
- Up Next with Gabriella Mirabelli
UN 434 - Alex Collmer & VidMob. Creative Gets Measured.
For decades, marketers have measured media down to the decimal while judging creative largely on instinct. Alex Collmer, founder and executive chairman of…
- Up Next with Gabriella Mirabelli
UN 433 - YPulse. Attention Before Intention.
Young consumers can be tired of juggling streaming service subscriptions and still think the content is worth paying for. They can worry about social media and…
- Up Next with Gabriella Mirabelli
UN 432 - Anna Convery. AI Needs an Outcome.
Many companies are under pressure to use AI, but how many can show what their AI investments are doing for the business? On this episode of Up Next, Gabriella…
- Up Next with Gabriella Mirabelli
UN 431 - IJRM. Koen Pauwels on Word of Mouth.
Word of mouth has long been one of marketing's most powerful tools, but marketers still struggle to understand what makes it effective. On this episode, we…
- Up Next with Gabriella Mirabelli
UN 430 - Cody Coleman. Coactive AI.
Dr. Cody Coleman built the benchmarks that got rival AI labs and hardware makers to agree on how to measure machine learning performance. Now, as founder and…
- Up Next with Gabriella Mirabelli
UN 429 - YPulse. Shopping & Finance: Physical and Digital Converge.
Young consumers increasingly say they prefer shopping in physical stores. But that doesn't mean they're abandoning digital. MaryLeigh Bliss, chief content…
- Up Next with Gabriella Mirabelli
Un 428 - Anku Rani. Scoring Cultural Accuracy.
Anku Rani, a doctoral researcher at MIT and an MIT Tata Center fellow, joins Gabriella Mirabelli to challenge a working assumption in AI video production: that…
- Up Next with Gabriella Mirabelli
UN 427 - IJRM. Beyond Before & After.
Do process photos increase charity donations? Josh Lundberg, assistant professor of marketing at North Carolina Central University, joins Up Next to answer…
- Up Next with Gabriella Mirabelli
UN 426 - Jack Myers. Judgment is Scarce.
Jack Myers, media ecologist, futurist, and Peabody Award-winning author, joins Up Next to argue that AI has not solved the judgment problem in business; it has…
- Up Next with Gabriella Mirabelli
UN 425 - YPulse. Youth Data Pipeline.
Dan Coates, CEO and co-founder of YPulse, joins Gabriella Mirabelli to explain why the youth research firm built a direct connector into Claude and other…
- Up Next with Gabriella Mirabelli
UN 424 - Scott Goodson. Brand Purpose.
Scott Goodson founded StrawberryFrog, a global agency built on a philosophy he calls movement marketing. In this episode, he and Gabriella Mirabelli trace that…
- Up Next with Gabriella Mirabelli
UN 423 - IJRM. Passive Power.
Rod Duclos, Associate Professor of Marketing at Ivey Business School at Western University, joins Up Next to discuss research published in April 2026 in the…
- Up Next with Gabriella Mirabelli
UN 422 - Joshua Lifrak. Win Today.
Joshua Lifrak spent five years building the mental skills program for the Chicago Cubs, including the 2016 World Series championship run, before taking that…
- Up Next with Gabriella Mirabelli
UN 421 - Kaley Mullin. Reading Culture Right.
Kaley Mullin is a sociologist and cultural insights practitioner who cofounded Cool Shiny Insights after serving as Head of Youth and Trends at YouTube and…
- Up Next with Gabriella Mirabelli
UN 420 - YPulse. Gaming is Tween Culture
MaryLeigh Bliss, chief content officer at YPulse, joins Gabriella Mirabelli to discuss new research on how tweens relate to gaming. Three-quarters of 8- to…
- Up Next with Gabriella Mirabelli
UN 419 - Thomas Bunn. The Clarity Report.
Thomas Bunn is Global Chief Client Impact Officer at Zeno Group and the architect of Clarity 2030, a study of more than 1,400 communications professionals…
- Up Next with Gabriella Mirabelli
UN 418 - IJRM. Habit: Loyalty v. Autopilot.
Ryan Webb, associate professor at the Rotman School of Management and director of the Management Data Analytics Lab, has spent years studying why consumer…
- Up Next with Gabriella Mirabelli
UN 417 - Kris Johns. AdGood.
AdGood Foundation accepts CTV ad inventory that publishers donate, routes it to nonprofits at $5 to $6 CPM, and charges roughly 70% below market rates. The…
- Up Next with Gabriella Mirabelli
UN 416 - YPulse. The Post-Social Playbook
MaryLeigh Bliss, chief content officer at YPulse, joins Gabriella Mirabelli to discuss YPulse's Post-Social Playbook report, based on a survey of 1,500 13 to…
- Up Next with Gabriella Mirabelli
UN 415 - Jesse Weinstein. Employee Rights.
Jesse Weinstein is a partner at Phillips & Associates, a former Bronx prosecutor, and a U.S. Navy combat veteran who now represents employees in…
- Up Next with Gabriella Mirabelli
UN 414- IJRM. Algorithmic Dynamic Pricing & Consumers Trust + Behavior.
Arnd Vomberg, Associate Professor of Marketing at HEC Paris, and his colleagues have spent years studying how consumers respond when prices shift without…
- Up Next with Gabriella Mirabelli
UN 413 - Ilan Strauss. AI Markets, Not Models.
Most AI safety conversation focuses on what's happening inside the model. In this episode, Dr. Ilan Strauss, co-director of the AI Disclosures Project, shares…
- Up Next with Gabriella Mirabelli
UN 412 - YPulse + Evan Shapiro - Gen Z Broke the Media Playbook.
MaryLeigh Bliss, chief content officer at YPulse, brings proprietary brand tracker data to a conversation about how young consumers perceive entertainment and…
- Up Next with Gabriella Mirabelli
UN 411 - Jack Oujo. Too Smart to be an Umpire.
In this episode, Jack Oujo discusses his book, Too Smart to Be an Umpire. After eight years chasing his dream of becoming a major league umpire, Oujo was let…
- Up Next with Gabriella Mirabelli
UN 410 - IJRM. Consumer Financial Data Exchange.
Simon Blanchard, Dean's Professor of Marketing at Georgetown University and co-editor at the Journal of Marketing Research, joins Up Next to discuss research…
- Up Next with Gabriella Mirabelli
UN 409 - Ron Rubin. Gold in Your Backyard.
Ron Rubin, entrepreneur and author of Gold in Your Backyard, built the Republic of Tea and River Road Family Vineyards over five decades while maintaining…
- Up Next with Gabriella Mirabelli
UN 408 - Paul D'Arcy. AI + Marketing.
Paul D'Arcy, CMO at Moloco, explores how AI has fundamentally shifted the balance between human and machine decision-making in marketing, with digital…
- Up Next with Gabriella Mirabelli
UN 407 -YPulse. Loyal Consumers & Cool Brands.
MaryLeigh Bliss, Chief Content Officer at YPulse, has been tracking what young consumers find cool and what keeps them loyal to brands. The two things turn out…
- Up Next with Gabriella Mirabelli
UN 406 - Rick DeLisi. AI ROI.
Rick DeLisi, Lead Research Analyst at Glia and co-author of The Effortless Experience, discusses research showing that less than 30% of organizations achieve…
- Up Next with Gabriella Mirabelli
UN 405 - IJRM. Regressive Nostalgia.
Finola Kerrigan, professor of marketing at Birmingham Business School, spent ten years with colleagues studying James Bond fan communities online. Their…
- Up Next with Gabriella Mirabelli
UN 404 - Mickie Kennedy. Smarter PR.
In this episode, Mickie Kennedy, founder of eReleases, explains how small businesses can access national press distribution at a fraction of standard costs…
- Up Next with Gabriella Mirabelli
UN 403 - YPulse. Tweens & Screens.
MaryLeigh Bliss, chief content officer at YPulse, breaks down new survey data on how 8-to-12-year-olds consume media. Based on a survey of 1,500 tweens in…
- Up Next with Gabriella Mirabelli
UN 402 - Rachel Bouchar. Event Marketing.
Rachel Boucher, head of content at Event Marketer magazine, discusses how experiential marketing has evolved from tactical activations to strategic campaign…
- Up Next with Gabriella Mirabelli
UN 401 - IJRM. Algorithm Killing Cool?
Henri Weijo is an associate professor of marketing at Aalto University School of Business in Helsinki. His research examines how algorithmic recommendation…
- Up Next with Gabriella Mirabelli
UN 400 - Tina Dietz. Sound Content Strategy.
Tina Dietz, founder of Twin Flames Studios, explains how audio content builds trust through intimacy and strategic development. The conversation covers why…
- Up Next with Gabriella Mirabelli
UN 399 - YPulse. YouTube Youth.
MaryLeigh Bliss, Chief Content Officer at YPulse, discusses findings from two reports: the Social Media Monitor tracking platform usage trends and a deep dive…
- Up Next with Gabriella Mirabelli
UN 398 - Jason Fairchild. tvScientific.
In this episode, Jason Fairchild, CEO of tvScientific, discusses how performance marketing principles are being applied to connected TV advertising. The…
- Up Next with Gabriella Mirabelli
UN 397 - IJRM. Sustainability Consideration Gap.
Guilherme Ramos, assistant professor of marketing at Rochester Institute of Technology, and Larissa Elmor, PhD student at FGV Brazilian School of Public and…
- Up Next with Gabriella Mirabelli
UN 396 - Dave Bernath. Wurl.
In this episode, Dave Bernath, CEO of Wurl and former Comedy Central GM, explains the technology infrastructure behind ad-supported streaming TV. The…
- Up Next with Gabriella Mirabelli
UN 395 - YPulse. Mythbusting Gen Z.
MaryLeigh Bliss from YPulse reveals how media headlines systematically misrepresent Gen Z through sensationalized claims based on viral social content rather…
- Up Next with Gabriella Mirabelli
UN 394 - Patrick Moynihan. Identity, Trust, Control.
Attribution has always been a challenge for marketers, and today's internet only makes it harder. Cookie banners frustrate users, bots distort signals, and…
- Up Next with Gabriella Mirabelli
UN 393 - IJRM. How Creators Capture Value.
Pierre-Yann Dolbec and Andrew Smith discuss research explaining creator monetization. The conversation covers three value capture modes that determine creator…
- Up Next with Gabriella Mirabelli
UN 392 - YPulse. Predictions for 2026.
MaryLeigh Bliss from YPulse reveals 2026 predictions for Gen Alpha, Gen Z, and millennial behaviors. After accurately calling 2025 trends, including livestream…
- Up Next with Gabriella Mirabelli
UN 391 - Ulli Appelbaum. The Science of Brand Associations.
Ullie Appelbaum, brand strategist and author of The Science of Brand Associations, explains how cognitive psychology's associative network theory and…
- Up Next with Gabriella Mirabelli
UN 390 - IJRM. Complexity & Brand Gender in Advertising.
Siyun Chen, associate professor at Sun Yat-sen University, discusses her research showing masculine brands perform better with simple ad designs while feminine…
- Up Next with Gabriella Mirabelli
UN 389 - Sundar Swaminathan. How Uber saved $35M in Ads.
Former Uber Head of Marketing Data Science Sundar Swaminathan shares how he uncovered that Uber's massive Facebook ad spend wasn't driving real growth. He…
- Up Next with Gabriella Mirabelli
UN 388 - YPulse. Style, Fashion, and Identity.
In today's episode, MaryLeigh Bliss, Chief Content Officer at YPulse, discusses insights from their recent fashion preferences report based on a survey of…
- Up Next with Gabriella Mirabelli
UN 387 - IJRM. Luxury & Logo Complexity.
Logos do more than identify a brand—they shape how we experience it. In this episode, Qing Tang, Assistant Professor of Marketing at Hong Kong Baptist…
- Up Next with Gabriella Mirabelli
UN 386 - Dan Levi. Out-of-Home's Surprising Strength.
Out-of-home advertising is delivering stronger results than many digital-first channels. Dan Levi, EVP & CMO of Clear Channel Outdoor, shares insights from a…
- Up Next with Gabriella Mirabelli
UN 385 - Robin Bonn. Market of One.
Is the agency world oversupplied—or just under differentiated? In this episode, Gabriella Mirabelli speaks with Robin Bonn, CEO of Co:definery and author of…
- Up Next with Gabriella Mirabelli
UN 384 - YPulse. Screens, Streams, & Trust.
YPulse Chief Content Officer MaryLeigh Bliss shares the latest insights into how Gen Z and Millennials are reshaping entertainment and news consumption. From…
- Up Next with Gabriella Mirabelli
UN 383 - Jason Ing. Typeface & AI Powered Marketing.
What does it mean to market AI to marketers? Typeface CMO Jason Ing joins Gabriella Mirabelli to share how his team is cutting through the noise, helping…
- Up Next with Gabriella Mirabelli
UN 382 - IJRM. The Effects of Churn on Subscription Services.
Subscription businesses live and die by churn—but its impact goes far beyond lost customers. In this episode, Professor Barak Libai discusses research he and…
- Up Next with Gabriella Mirabelli
Un 381 - Zeno Project. Brand Love & Loyalty.
What makes consumers truly love a brand? In this episode, Allison McClamroch, Head of Brand US at Zeno Group, shares insights from Zeno's latest research on…
- Up Next with Gabriella Mirabelli
UN 380 - YPulse. 10 Trends You Can't Ignore.
Discover the 10 emerging trends shaping Gen Z and Millennial culture, from accessible adventures to TikTok mini-series. YPulse's MaryLeigh Bliss unpacks what…
- Up Next with Gabriella Mirabelli
UN 379 - Andre Banks. Cultural Intelligence.
Andre Banks, founder of NewWorld, unpacks how media, identity, and culture intersect—and what it means for modern marketing. Learn why cultural intelligence…
- Up Next with Gabriella Mirabelli
UN 378 - IJRM. Social Media Champions & Critics.
In this episode, Welf Weiger, Associate Professor of Digital Marketing and Chair of the Marketing Department at Alfaisal University, joins us to discuss…
- Up Next with Gabriella Mirabelli
UN 377 - Josh Dorfman. Evolving Your Personal Brand.
This episode explores the evolution of Josh Dorfman's personal brand in sustainability, from The Lazy Environmentalist to climate-tech ventures like Plantd and…
- Up Next with Gabriella Mirabelli
UN 376 - YPulse. Social Marketing Preferences.
Discover how Gen Z and Millennials really want to be marketed to. YPulse's Tori D'Amico reveals fresh data on social media habits, influencer trust, and the…