Shows / Up Next with Gabriella Mirabelli
Up Next with Gabriella Mirabelli
New ideas and new technology are causing seismic shifts the media industry. Meet the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond. This is the "Up Next Podcast" with Gabriella Mirabelli.
Episodes
- Up Next with Gabriella Mirabelli
UN 375 - Kira Shishkin. informed.
Struggling to cut through the noise of today's media? In this episode, Kira Shishkin, CEO of informed, shares how his minimalist, SMS-based news service…
- Up Next with Gabriella Mirabelli
UN 374 - IJRM. A/B Testing.
Explore the hidden flaws in A/B testing on platforms like Google and Meta. In this episode, marketing professor Johannes Boegershausen reveals why ad delivery…
- Up Next with Gabriella Mirabelli
UN 373 - Luciana Núñez. Coaching Power.
In this episode, executive coach Luciana Núñez shares actionable insights from her book Coaching Power. She explains how leaders can drive performance by…
- Up Next with Gabriella Mirabelli
UN 372 - YPulse. IRL Events
In this episode, YPulse's MaryLeigh Bliss discusses Gen Z and Millennials' renewed interest in in-person events. She shares key trends from YPulse's latest…
- Up Next with Gabriella Mirabelli
UN 371 - Mike Peterson. Leading in the Age of Digital Disruption.
In this episode, leadership expert Mike Peterson, author of Leading in the Age of Digital Disruption, shares actionable strategies for navigating rapid change…
- Up Next with Gabriella Mirabelli
UN 370 - IJRM. Decoding Emoji Marketing.
Marketing researchers Jacob Almaguer, Reto Felix, and Colleen Harmeling unpack the strategic use of emojis in brand communication. Their conceptual framework…
- Up Next with Gabriella Mirabelli
UN 369 - David Hirshfeld. Startup Insights.
In this episode, David Hirshfeld, founder and CEO of Tekyz, shares practical insights on leadership, culture, and what distinguishes successful ventures from…
- Up Next with Gabriella Mirabelli
UN 368 - YPulse. Youth Behavior Insights.
In this episode, YPulse's MaryLeigh Bliss shares fresh insights from two new reports on Gen Z and Millennial behavior around AI and social media. The…
- Up Next with Gabriella Mirabelli
UN 367 - James Nord. Fohr & Influencer Marketing.
Influencer marketing isn't just a trend, it's becoming the main event. In this episode, Fohr CEO James Nord explains why brands must stop treating it as a…
- Up Next with Gabriella Mirabelli
UN 366 - IJRM. The Power of Anticipation.
In this episode, Adrian Palmer, professor of marketing at Henley Business School, discusses his research, published in IJRM, on anticipation in consumer…
- Up Next with Gabriella Mirabelli
UN 365 - Mason Breeding. Gaming Influencers.
This episode features Mason Breeding, a talent manager in the gaming creator economy, discussing how gaming influencers are changing digital marketing. He…
- Up Next with Gabriella Mirabelli
UN 364 - Doug Hall. Proactive Problem Solving.
In this episode, Doug Hall, founder of Eureka Ranch and Brain Brew Distillery and a recognized innovation expert, discusses his book, "Proactive Problem…
- Up Next with Gabriella Mirabelli
UN 363 - YPulse. Ad Effectiveness and DEI.
In this interview, YPulse's MaryLeigh Bliss shares insights from their advertising/marketing effectiveness and DEI reports, highlighting that social platforms…
- Up Next with Gabriella Mirabelli
UN 362 - Karpukhina & Wang. A Silly Strategy.
Unlock your creative potential with the "Be Silly" strategy. In this interview, Tatiana Karpukhina and Jiabi Wang discuss their research showing how…
- Up Next with Gabriella Mirabelli
UN 361 - IJRM. Generative AI in Marketing.
An interview with Professor Jochen Hartmann about the use of generative AI in marketing, specifically focusing on comparing AI-generated images to…
- Up Next with Gabriella Mirabelli
UN 360 - Rana Faure. Making the Most of Photography.
Photography expertise for personal branding and business success. In this interview, Rana Faure, a seasoned photo industry executive, shares how to select the…
- Up Next with Gabriella Mirabelli
UN 359 - YPulse. Social Behaviors & 20s trends
MaryLeigh Bliss of YPulse shares insights into the latest social media trends and consumer behaviors among Gen Z and millennials. She breaks down platform…
- Up Next with Gabriella Mirabelli
UN 358 - Steve Kazanjian. AI-powered Social Marketing.
Entertainment industry leader Steve Kazanjian talks with Gabriella Mirabelli about Social Department, an AI platform transforming content libraries into social…
- Up Next with Gabriella Mirabelli
UN 357 - IJRM. Humans v. Hal (A meta-analysis of 20 yrs of research into consumers and AI)
In this episode, Dr. Ana Valenzuela, Professor of Marketing at ESADE Business School in Barcelona, discusses a meta-analysis of consumer responses to…
- Up Next with Gabriella Mirabelli
UN 356 - Bringing B2C Creativity to the B2B World.
In this interview, Meghan Kirsch, an Emmy and James Beard award-winning media executive, shares her experience of transitioning from B2C to B2B marketing. The…
- Up Next with Gabriella Mirabelli
UN 355 - YPulse. Tweens.
This interview provides insights into the tween consumer market from YPulse's MaryLeigh Bliss. Learn about their tech habits, social media use (YouTube…
- Up Next with Gabriella Mirabelli
UN 354 - Brad Farris. Scaling Agencies.
In this interview, Brad Farris, a seasoned advisor with over 20 years of experience helping agencies scale their businesses to the $3-5 million range…
- Up Next with Gabriella Mirabelli
UN 353 - IJRM. The Creators' Dilemma: Authenticity v. Monetization.
Influencer marketing is huge, but how do creators balance authenticity with making money? Professor Dr. Johanna Gollnhofer discusses the "creator's dilemma"…
- Up Next with Gabriella Mirabelli
UN 352 - Marissa McKool. Redefining Rest.
Explore the difference between "earned rest" and "expansive rest" with Public Health Burnout Coach Marissa McKool. This interview explores overcoming work…
- Up Next with Gabriella Mirabelli
UN 351 - YPulse. Level Up Your Marketing Game.
In this interview, YPulse's MaryLeigh Bliss discusses young consumers' gaming and media consumption habits. Discover key insights on reaching young consumers…
- Up Next with Gabriella Mirabelli
UN 350 - Diane Schwartz. Navigating Communications.
Diane Schwartz, CEO of Ragan Communications, discusses the role of communications in business, the importance of aligning communication goals with business…
- Up Next with Gabriella Mirabelli
UN 349 - IJRM. Luxury Branding and the Creator Economy.
In this interview, Emanuela Prandelli, LVMH Associate Professor of Fashion and Luxury Management at Bocconi University, discusses research she and her…
- Up Next with Gabriella Mirabelli
UN 348 - Jenny Wall. Media, Marketing & Advertising.
Gabriella Mirabelli and guest Jenny Wall, CMO of VideoAmp, discuss the evolving landscape of entertainment, marketing, and advertising. Wall shares her…
Up Next with Gabriella MirabelliUN 347 - YPulse. Predictions for 2025.
Discover the future of youth culture as MaryLeigh Bliss, Chief Content Officer at YPulse, reveals her predictions for 2025's top trends. From the revival of…
- Up Next with Gabriella Mirabelli
UN 346 - Jennifer Gardner. The Art of Persuasion.
In this episode Jennifer Gardner, a trial lawyer, coach, and consultant, shares valuable insights on persuasive communication. Learn how to leverage…
- Up Next with Gabriella Mirabelli
UN 345 - IJRM. Creatrepreneurs.
This interview with Simone Wies and Alexander Edeling explores the evolving creator economy, focusing on the rise of "creatrepreneurs" and their unique…
- Up Next with Gabriella Mirabelli
UN 344 - Molly Neuman. CD Baby.
This interview with Molly Neuman, President of CD Baby, explores her journey from Riot Grrrl musician to music industry executive. Neuman discusses the music…
- Up Next with Gabriella Mirabelli
UN 343 - YPulse. Social Media Monitor.
In this interview, MaryLeigh Bliss, YPulse's chief content officer, dives into the latest trends in social media usage among Gen Z and Millennials. The…
- Up Next with Gabriella Mirabelli
UN 342 - IJRM. Social Media in the Creator Economy.
This interview with Alexander Bleier, Associate Professor of Marketing at the Frankfurt School of Finance and Management, explores the complexities of the…
- Up Next with Gabriella Mirabelli
UN 341 - YPulse. Subculture Spotlight.
In this interview YPulse's MaryLeigh Bliss explores Gen Z and Millennial subcultures, highlighting how young consumers find community and belonging in their…
- Up Next with Gabriella Mirabelli
UN 340 - Kelly Biderman. Havoc Robotics and the Rise of Robot Fighting.
In this interview, Havoc Robotics CEO Kelly Biderman shares how she uses her media and content background to grow the National Havoc Robot League (NHRL). She…
- Up Next with Gabriella Mirabelli
UN 339 - IJRM. The Creator Economy.
In this interview, Professor Alina Sorescu, a chaired professor of marketing at Mays Business School, Texas A&M University, delves into the intricacies of the…
- Up Next with Gabriella Mirabelli
UN 338 - Lior Arussy. Dare to Author!
In today's episode, Lior Arussy, author of "Dare to Author!," shares insights on building and owning your personal narrative. The interview provides valuable…
- Up Next with Gabriella Mirabelli
UN 337 - Dan Rua. Admiral.
In this episode, we sit down with Dan Rua, the CEO and co-founder of Admiral, a visitor relationship management company. With a background in venture capital…
- Up Next with Gabriella Mirabelli
UN 366 - YPulse. Young Consumers and Media & Entertainment.
In this interview, YPulse's Chief Content Officer, MaryLeigh Bliss, shares valuable insights into the media consumption habits of Gen Z and Millennials. The…
- Up Next with Gabriella Mirabelli
UN 335 - Nick Martin. Direqt.
In this episode host Gabriella Mirabelli interviews Nick Martin, co-founder of Direqt, a conversational AI platform utilized by major brands like ESPN…
- Up Next with Gabriella Mirabelli
UN 334 - IJRM. B2B Sales after Dropping the Ball.
Knowing how to repair things after "dropping the ball" in B2B sales is crucial because it helps rebuild trust and maintain long-term relationships with…
- Up Next with Gabriella Mirabelli
UN 333 - Scott Mautz. The Mentally Strong Leader.
Scott Mautz, author of The Mentally Strong Leader, reveals the 6 mental muscles that make up mental strength and how to build them. In this interview, he…
- Up Next with Gabriella Mirabelli
UN 332 - YPulse. Nano Creators, Tiny Titans.
The rise of nano creators presents a significant opportunity for brands to connect with young consumers in a more authentic and meaningful way. By embracing…
- Up Next with Gabriella Mirabelli
UN 331 - Madeline Miller. Navigating Burnout.
In today's episode, we are joined by Madeline Miller, an executive coach who is dedicated to making coaching more accessible and inclusive for rising leaders…
- Up Next with Gabriella Mirabelli
UN 330 - IJRM. Color Complexity & Social Media Engagement.
Social media platforms are essential tools for marketers interested in connecting with their audiences, but capturing users' attention and fostering engagement…
- Up Next with Gabriella Mirabelli
UN 329 - Joshua Freedman. Virtual Connection Strategies.
Building genuine, professional connections in virtual work environments can be challenging. The lack of non-verbal cues and the risk of miscommunication often…
- Up Next with Gabriella Mirabelli
UN 328 - Joshua Freedman. Beating Burnout.
Burnout has become a pressing concern, impacting the well-being of employees across diverse industries. It is a complex issue with emotional roots that extend…
- Up Next with Gabriella Mirabelli
UN 327 - YPulse. Vice & Indulgence.
What are Gen Z and Millennials really getting up to? YPulse's Tori D'Amico joins Gabriella Mirabelli to discuss their latest trend report on vices. From…
- Up Next with Gabriella Mirabelli
UN 326 - Greg Harrison. AI & Creative Work.
Artificial intelligence (AI) is revolutionizing the creative industry, enhancing workflows, and empowering creative teams. In this interview, Greg Harrison…
- Up Next with Gabriella Mirabelli
UN 325 - IJRM. Advertising's effects on Consumer Mindset & Sales.
In today's episode, Gabriella Mirabelli interviews Albert Valenti, an assistant professor in marketing at IESE Business School, about research he and his…
- Up Next with Gabriella Mirabelli
UN 324 - YPulse. Music, Experiences, and Young Consumers.
In today's interview MaryLeigh Bliss, Chief Content Officer at YPulse, discusses the evolving relationship between music and young consumers, focusing on how…
- Up Next with Gabriella Mirabelli
UN 323 - Joshua Freedman. State of the Heart.
Emotional intelligence (EI) is crucial in our personal and professional lives. In this interview, Joshua Freedman, a bestselling author, master certified…
- Up Next with Gabriella Mirabelli
UN 322 - IJRM. How video conferencing promotes preferences for self-enhancement products.
Today's interview is with Dr. Li Huang, an assistant professor of marketing at Hofstra University. Dr. Huang specializes in online consumer behaviors from a…
- Up Next with Gabriella Mirabelli
UN 321 - Alyssa Gelbard. Employee Profile & Employer Brand.
In today's interview, we discuss the intersection of personal branding and corporate perception with Alyssa Gelbard, founder and CEO of Point Road Group. We…
- Up Next with Gabriella Mirabelli
UN 320 - YPulse. AI, Social Search Engines, & Young Consumers.
In today's episode, Tori D'Amico, Managing Content Editor at YPulse, shares insights into the evolving opinions and behaviors of young consumers concerning AI…