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UN 412 - YPulse + Evan Shapiro - Gen Z Broke the Media Playbook.
MaryLeigh Bliss, chief content officer at YPulse, brings proprietary brand tracker data to a conversation about how young consumers perceive entertainment and streaming brands right now. Media analyst Evan Shapiro joins her to connect those findings to the structural shifts reshaping the industry. Together, they make the case for why YouTube may already be winning, why fandom is the most durable business model in media, and why the companies still betting on legacy distribution models are running out of time to change course.
The skinny
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