Latest / Up Next with Gabriella Mirabelli
UN 432 - Anna Convery. AI Needs an Outcome.
Many companies are under pressure to use AI, but how many can show what their AI investments are doing for the business?
On this episode of Up Next, Gabriella Mirabelli talks with Anna Convery, CMO of Verint, a customer experience automation company that works with more than 80 of the Fortune 100. They discuss why so many AI pilots stall before reaching production, how marketers should measure AI success, and why the right starting point is the desired business outcome rather than the technology itself.
Convery argues that companies should work backward from the outcome they want to achieve…
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