Shows / Cannonball GTM
Cannonball GTM
Your best buyers are hiding in plain sight, but you're not sure how to look for them. You are buying the same signal feed as forty other vendors and wondering why every campaign starts with bad targeting. The agency retainer that was supposed to be temporary is still on the books. The playbook you paid for was current a year ago.
The cost is not just wasted spend. It is a pipeline that slowly goes quiet.
So where does a growth leader who has to rebuild GTM, and does not know how, go to watch it…
Episodes
- Cannonball GTM
How to Find Untapped AI Search Opportunities Before Your Competitors
What happens when AI remembers your brand but fails to recommend it when buyers need solutions? Doug Bell sits down with Jordan Koene, Founder and CEO of…
- Cannonball GTM
How to Measure Your Brand's AI Search Visibility and Make the Shortlist
Doug Bell sits down with Jordan Koene, Founder and CEO of Previsible, to explore how ChatGPT, Gemini, and Claude are reshaping brand discovery and what…
- Cannonball GTM
Why AI Search Knows Your Brand but Ignores Your Buyers' Biggest Problems
Is your brand showing up in AI search results when buyers need you most? Doug Bell sits down with Jordan Koene, Founder and CEO of Previsible, to explore why…
- Cannonball GTM
Authority Engineering For AI Search Citations
Everyone reads the same data, so nobody finds real buyer pain. Benjamin Shapiro, founder and CEO of I Hear Everything, has hosted the MarTech Podcast since…
- Cannonball GTM
Warm Intros As A Demand Gen Channel
Buyers pick a shortlist before they ever talk to sales. Benjamin Shapiro is founder and CEO of I Hear Everything, the B2B podcast network behind the MarTech…
- Cannonball GTM
Brand, The New Demand Gen
Brand sits outside the funnel, so teams that cut it fall off the buyer shortlist. Benjamin Shapiro is the founder and CEO of I Hear Everything, the B2B podcast…