Warm Intros As A Demand Gen Channel
Buyers pick a shortlist before they ever talk to sales.
Benjamin Shapiro is founder and CEO of I Hear Everything, the B2B podcast network behind the MarTech Podcast, which he has hosted since 2018 across more than 2,400 episodes. We covered the Record, everything published about a brand, which both AI and buyers read when they build that shortlist. We also covered brand ads that send buyers to a guide instead of a lead form, so they link their problem to your product. One client micro targeted the 80% not yet buying through Meta ad IDs. Their PPC and paid social spend fell from $26,000 a…
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