Authority Engineering For AI Search Citations
Everyone reads the same data, so nobody finds real buyer pain.
Benjamin Shapiro, founder and CEO of I Hear Everything, has hosted the MarTech Podcast since 2018 and coined Authority Engineering. He chose trucking as the test industry because carriers are easy to picture and the data is uneven, like empty-load driving at 16.7% of driver time, down from 25–30% before SaaS platforms and up from a 12% low. The season follows one brand missing from buyer shortlists, from reputation work through the ads.
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The skinny
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