Shows / Small Business Big Visibility
Small Business Big Visibility
Are you a small business owner seeking effective, efficient, and profitable ways to grow your business without the overwhelm? Welcome to "Small Business Big Visibility", the podcast dedicated to empowering adventurous entrepreneurs like you to simplify marketing, reduce stress, and boost revenue. Hosted by Jason McKenzie, we dive into a topics from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus on what truly…
Episodes
- Small Business Big Visibility
304: E Myth Revisited: & Baby Steps to Business Freedom
Discover why so many business owners feel trapped in the daily grind and how a shift in perspective can change everything. This video explores key ideas from E…
- Small Business Big Visibility
303: What Rose Hips Teach Us About Business Growth
In this video, we explore how something as simple as a rose hip reveals powerful truths about change and business growth. Once essential and everywhere, rose…
- Small Business Big Visibility
302: Understanding What Customers Will Really Pay
This video explores how customers decide what a product or service is worth and why their perception often shapes pricing more than the actual value delivered…
- Small Business Big Visibility
301: From Fear to Trust: Growing Yourself and Your Business
This video explores why personal growth and emotional healing play such a critical role in small business success. When fear, past hurt, or distrust shape how…
Small Business Big Visibility300: Jen Hardy’s Guide to Rethinking Expectations
In this episode, Jason sits down with Jen Hardy to explore how she rebuilt her life, her creativity, and her career by rethinking expectations. From years of…
- Small Business Big Visibility
299: How Purpose Transforms Your Energy
Discover how purpose and motivation shape the way you show up each day. This video explores why being a morning person or a night owl often has less to do with…
- Small Business Big Visibility
298: The Book Every ADHD Business Owner Should Read
Discover why so many entrepreneurs connect deeply with the traits and challenges described in Living with ADHD by Thom Hartmann. This video explores the…
- Small Business Big Visibility
297: Avoid These Customer Losing Pricing Decisions
In this video, I share a real experience that shows how quickly a loyal customer can be lost when a company mishandles a price increase. After five years on…
- Small Business Big Visibility
296: Kenny Rogers The Gambler and Smarter Marketing
What can a classic Kenny Rogers song teach us about modern marketing? A lot more than you might expect. In this video, we break down how The Gambler uses…
- Small Business Big Visibility
295: Your Path to Success Will Never Be Straight
Reaching your goals rarely happens in a perfect straight line. This video explores why detours, delays, and course corrections are a natural part of the…
- Small Business Big Visibility
294: What Your Fears Are Really Telling You
This video explores how fear often has less to do with what is in front of you and everything to do with the past experiences shaping your reactions. Using a…
- Small Business Big Visibility
293: The Right Way to Run a Holiday Promotion
Learn why successful holiday promotions require more than last minute discounts. This video breaks down how big retailers plan ahead, understand customer…
- Small Business Big Visibility
292: Why Local Businesses Fail to Stand Out
Discover why so many local businesses struggle to differentiate themselves in crowded markets. This video breaks down the common misconceptions owners have…
- Small Business Big Visibility
291: Avoid These First Hire Mistakes
Are you feeling lost in the daily chaos of your business? This video breaks down the most common mistakes owners make when hiring their first employee and why…
- Small Business Big Visibility
290: The Right Time to Create Processes in a Startup
In this episode, we explore how entrepreneurs can tell when it’s the right moment to start building processes and when doing so can actually slow down early…
- Small Business Big Visibility
289: Happy Thanksgiving How Gratitude Changes You
In this video, we explore why gratitude can feel so much harder than focusing on problems and why our brains are naturally wired to spot threats first. You’ll…
- Small Business Big Visibility
288: Why Others Cannot See Your Vision Clearly
Discover why the people around you often struggle to understand your goals, dreams, and direction. Using the powerful metaphor of glasses and prescriptions…
- Small Business Big Visibility
287: How to define success for your own business
Success in business looks different for everyone, and this video helps you uncover what it truly means for you. Whether you dream of building a massive company…
- Small Business Big Visibility
286: When Emotions and Logic Collide in Business
In this video, we explore what happens when your emotions tell one story but your mind knows something different. Through real personal experiences, you’ll see…
- Small Business Big Visibility
285: Learning the Hard Way: Stay Persistent
In this episode, we dive into a personal story about quitting too early and the lesson it taught about persistence and consistency. From failed piano lessons…
- Small Business Big Visibility
284: Break Free from Fear and Move Forward
Ever feel stuck even when you know what you should be doing? Whether it's starting a new habit, making a tough call, or chasing a goal, fear and uncertainty…
- Small Business Big Visibility
283: Reignite Your Ambition: Setbacks Aren’t the End
Ever feel like your childhood dreams faded somewhere along the way? In this episode, we explore why so many people lose sight of their goals and how you can…
- Small Business Big Visibility
282: One Wish That Changes Everything | Success Is Just One Wish Away Book review
What would you wish for if you had just one wish? In this video, I share my thoughts on Success Is Just One Wish Away, a powerful and often overlooked book…
- Small Business Big Visibility
281: Gratitude Can Change Everything
In this reflective episode, we explore how a simple shift in perspective, choosing gratitude, can change your entire experience of life. Whether you are in a…
- Small Business Big Visibility
280: Poor Delegation Creates Chaos
When delegation goes wrong, it doesn't just stall progress. It creates chaos. In this episode, Jason shares a real-life story where a lack of direction…
- Small Business Big Visibility
279: Why Creativity Is Crucial for Business Success
Think you're not creative? Think again. In this episode, we challenge the myth that creativity is something you're either born with or not, and show how it's…
- Small Business Big Visibility
278: The Hidden Cost of Saving Money
Are your efforts to save money actually costing you more? In this episode, we explore how the pursuit of saving, whether through time-consuming couponing or…
- Small Business Big Visibility
277: Mastering Communication: Your Ultimate Life Skill
What’s the most valuable skill anyone can learn? It’s not coding, public speaking, or business strategy. It’s communication. In this episode, discover why…
- Small Business Big Visibility
276: Jaguar vs. Cracker Barrel: The Strategy of Exclusion
Jaguar doesn’t want everyone driving their cars, and they’re not hiding it. In this episode, we explore the radical rebranding strategy behind Jaguar’s move to…
- Small Business Big Visibility
275: From Immigrant to Entrepreneur: Rashmi’s Inspiring Story
In this episode, we sit down with Rashmi Bhat, an immigrant, entrepreneur, and content creator who turned hustle and heart into a business empire. From…
- Small Business Big Visibility
274: You Can Do Anything, But Not Everything | Who Not How Book Review
Ever felt like there's just not enough time to master everything you want to do? In this episode, we talk about a mindset shift that helped me move from asking…
- Small Business Big Visibility
273: Create Don’t Capture Will Change How You Do Business
What if the way you've been thinking about business is all wrong? In this episode, we dive into Create Don’t Capture by Eric Thayne, a book that flips the…
- Small Business Big Visibility
272: Logo Hidden Fails? Pepsico & more!
PepsiCo just revealed a major rebrand, but did they unintentionally send the wrong message? In this episode, we dive into PepsiCo’s 2025 logo redesign and…
- Small Business Big Visibility
271: What the Government Shutdown Says About America
What does a government shutdown reveal about the state of our country and our identity as a nation? In this episode, we explore how repeated shutdowns reflect…
- Small Business Big Visibility
270: How Eric Calderon Turned Martial Arts into Media
In this episode, we explore how Eric Calderon turned a lifetime of martial arts training into a thriving career in media and YouTube strategy. From teaching…
- Small Business Big Visibility
269: Stop Sending Spam: Write Emails People Actually Want
Tired of low open rates, high unsubscribe numbers, or getting flagged as spam? In this episode, we break down how to send emails your audience actually wants…
- Small Business Big Visibility
268: Why Most Business Advice Doesn’t Work for You
Ever received advice that sounded brilliant, but when you applied it to your business, it completely flopped? You're not alone. In this episode, we explain why…
- Small Business Big Visibility
267: NBA’s Trust Crisis: Small Biz Lessons You Can’t Ignore
The NBA is facing a major trust crisis, and the fallout could cost billions. But this isn’t just a sports story. It’s a powerful wake-up call for small…
- Small Business Big Visibility
266: The $25M Terry Rozier Mistake Every Entrepreneur Must Avoid
What would you risk for just a little more money? Your business, your reputation, your freedom? In this episode, we break down the real-life story of NBA star…
- Small Business Big Visibility
265: 6 Practical Steps to Launch a Home Business
Ready to start a business from home but not sure where to begin? In this episode, you'll learn six clear, practical steps to help you go from idea to income…
- Small Business Big Visibility
264: Competition Is a Good Sign in Business
Think launching a business with no competition is the dream? Think again. In this episode, we explore why entering a crowded market might actually give you the…
- Small Business Big Visibility
263: The Hidden Danger of Employee Promotions
Promoting your top-performing employees might seem like the obvious path to growth, but what if it's actually hurting your team? In this episode, we explore…
- Small Business Big Visibility
262: How to Get More Customers Beyond Referrals
Many business owners believe that doing great work will automatically attract more customers through word of mouth. But if that were true, why do the biggest…
Small Business Big Visibility261: Why Your Business Feels Like a Cage
Feeling trapped by the very business you built to give you freedom? You’re not alone. In this episode, we explore why so many small business owners end up…
- Small Business Big Visibility
260: What I Learned After a Year of Daily Podcasting
After 260 episodes and a full year of daily podcasting, Jason Mackenzie reflects on the highs, the lessons, and the unexpected growth that came with showing up…
Small Business Big Visibility259: Why You're Stuck Doing All the Work
Are you constantly grinding, doing everything yourself, and still feel like you're barely keeping your business afloat? You’re not alone. Many small business…
Small Business Big Visibility258: Bad Bunny x NFL: A Marketing Masterstroke or Misstep?
Is the NFL strengthening its brand or risking long-term damage? In this episode, we dive into the controversy surrounding Bad Bunny's selection as the Super…
- Small Business Big Visibility
257: Leadership Tip: Control the Energy in the Room
What if the biggest threat to your team's success isn’t poor skills, but poor energy? In this video, we explore a powerful study that reveals how just one…
Small Business Big Visibility256: It’s Not the Money: Why Businesses Actually Fail
Most people think small businesses fail because of money, sales, or bad strategy, but that’s only part of the story. In this episode, we explore the deeper…
Small Business Big Visibility255: Are You Solving the Wrong Problem in Your Business?
What if the biggest problem in your business… isn’t the real problem at all? In this episode, we explore why many entrepreneurs and leaders waste time, money…
Small Business Big Visibility254: Why Treating Customers Right Always Wins
What if the real competitive edge in business isn’t pricing or tech, but how you treat people? In this episode, we explore the three "Golden Rules" and why…
Small Business Big Visibility253: Why Most Businesses Lose Customers (And How Not To)
Why do so many businesses lose customers, and what can you do differently? In this episode, we explore why relying on word of mouth and outdated methods leads…
Small Business Big Visibility252: The Hidden Reason Your Business Is Stuck
If your business feels like it’s hit a ceiling, this video will help you uncover why. Many entrepreneurs keep focusing on what’s already working, like sales…
Small Business Big Visibility251: Are You Replacing Reality with Fantasy?
Behind the scenes of our thoughts, many of us are unknowingly running our own mental green screen. We edit out truths we’d rather not face and replace them…
- Small Business Big Visibility
250: How to Balance Family & 2 Businesses with Danielle McColloch
In this episode of Small Business Big Visibility, Danielle McColloch shares her inspiring journey from retail worker to successful entrepreneur managing not…
Small Business Big Visibility249: Avoid These AI Mistakes in Your Business
AI can be a game changer, not a customer repellent. In this episode, we break down two major AI pitfalls that too many businesses are making right now. From…
Small Business Big Visibility248: Should You Offer Discounts? Here's When It Makes Sense
Should you offer discounts or hold firm on your pricing? In this episode, we look at real business scenarios that reveal when discounting makes sense and when…
Small Business Big Visibility247: How to Market Services Customers Think You Can’t Offer
What if your customers think you can’t offer a service, but you actually can? In this video, discover how to turn common customer misconceptions into a…
Small Business Big Visibility246: Aligning Brand Personality with Processes
When a company's processes don't reflect its brand personality, the customer experience can fall apart. In this episode, we explore the critical connection…
Small Business Big Visibility245: Break Mental Chains and Expand Your Capacity
What if your limitations aren't real, just accepted? In this episode, we explore the difference between potential and capacity, and how mental barriers often…