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272: Logo Hidden Fails? Pepsico & more!
PepsiCo just revealed a major rebrand, but did they unintentionally send the wrong message? In this episode, we dive into PepsiCo’s 2025 logo redesign and explore the surprising ways visual design can backfire.
From unintended word associations like “Pep Sicko” to hidden faces in medical logos, you'll see how branding can go sideways even with the best intentions. Are these subtle design choices actually turning people off?
Watch as we break down PepsiCo’s new identity, compare it to past versions, and look at other logos that may have hidden meanings you can’t unsee. Have you spotted a brand…
The skinny
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