Shows / In Sport with James Gordon Podcast
In Sport with James Gordon Podcast
In Sport is a regular podcast covering the triumvirate of business, media and fandom in sport. From the inner workings of clubs to sponsorship activation and the ongoing changes in the media industry, both from an external and internal point of view.
www.insportpod.com
Episodes
In Sport with James Gordon PodcastRunning Your Club Like a Publisher: Media Strategy in Modern Semi-Pro Sport
Episode Summary Traditional sports coverage has shrunk dramatically. Fewer journalists attend games, press conferences are sparsely attended, and many clubs…
In Sport with James Gordon PodcastBuilding Revenue in Semi-Pro Sport: How Club Shops Actually Make Money
Episode Summary Most semi-pro clubs have some form of merchandise — shirts, scarves, hats — but very few see meaningful income from it. In this episode…