Latest / In Sport with James Gordon Podcast
Running Your Club Like a Publisher: Media Strategy in Modern Semi-Pro Sport
Episode Summary
Traditional sports coverage has shrunk dramatically. Fewer journalists attend games, press conferences are sparsely attended, and many clubs now publish their own interviews, news and announcements.
That shift gives clubs more control — but it also creates new responsibilities.
In this episode, James Gordon explains what it actually means for a semi-pro club to become its own media outlet. From the risks of only speaking to yourself, to why social media posts disappear faster than clubs realise, the conversation focuses on building a media operation that serves supporters and…
The skinny
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