Latest / In Sport with James Gordon Podcast
Building Revenue in Semi-Pro Sport: How Club Shops Actually Make Money
Episode Summary
Most semi-pro clubs have some form of merchandise — shirts, scarves, hats — but very few see meaningful income from it.
In this episode, sponsored by Tournamentbase UK, James Gordon explains why.
Drawing on real experience at Warrington Town, he walks through the journey from selling items just to spread awareness to running a retail operation moving hundreds of units a season. The discussion covers stock risk, supplier choices, online stores, data, and why small operational decisions can dramatically affect sales.
For clubs trying to grow revenue without growing budgets, this…
The skinny
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