Latest / In Sport with James Gordon Podcast / Building Revenue in Semi-Pro Sport: How Club Shops Actually Make Money

Transcript

Building Revenue in Semi-Pro Sport: How Club Shops Actually Make Money · In Sport with James Gordon Podcast

0:00
SPEAKER_01: Well, the difference with this shirt was that we sold 70 of them within 24 hours.
0:04
SPEAKER_01: Like I said, we'd not even sold seven shirts ever before.
0:08
SPEAKER_01: But it was the fact that people could get their hands on them, they got them the next day.
0:13
SPEAKER_01: And that opened my eyes to the fact that, well, if you've got it, people will buy it.
0:22
SPEAKER_00: Welcome to In Sport, the podcast for marketers and decision makers in semi-pro sports.
0:27
SPEAKER_00: This is a show about what actually works in boardrooms,
0:29
SPEAKER_00: sponsor meetings, the media, and on match day.
0:32
SPEAKER_00: Let's kick off.
0:37
SPEAKER_00: Okay, James.
0:38
SPEAKER_00: Good to have you here.
0:39
SPEAKER_00: Quick rundown of your CV for people who haven't met you before.
0:43
SPEAKER_00: You started by building and then successfully selling the world's biggest rugby league website.
0:48
SPEAKER_00: You've been a business manager for the basketball side,
0:51
SPEAKER_00: Manchester Giants,
0:52
SPEAKER_00: founder of Britain's biggest ice hockey site,
0:55
SPEAKER_00: media manager for the Northern Premier League,
0:56
SPEAKER_00: a BBC commentator,
0:58
SPEAKER_00: Premier League commentator,
1:00
SPEAKER_00: Director of Media and Commercial at Warrington Town,
1:03
SPEAKER_00: Director of your own digital agency,
1:05
SPEAKER_00: JDG Sport, plus about 20 other things I haven't mentioned.
1:09
SPEAKER_00: How on earth do you find the time?
1:12
SPEAKER_01: Well, that is a question I am increasingly asking myself, Neil.
1:17
SPEAKER_01: To be fair,
1:18
SPEAKER_01: one of the lads who does a bit of work for us at the moment did call me
1:22
SPEAKER_01: the busiest man he's ever met,
1:23
SPEAKER_01: and I was a bit surprised at that, but it's just life,
1:27
SPEAKER_00: I think.
1:28
SPEAKER_00: Okay,
1:28
SPEAKER_00: today we're going to talk about increasing revenue streams at grassroots sport,
1:33
SPEAKER_00: particularly semi-pro level merchandise.
1:37
SPEAKER_00: Talk to me first of all about the overall kind of different income streams you think
1:41
SPEAKER_00: that a sports club has.
1:42
SPEAKER_01: For me, there's four main ways that you can generate revenue.
1:46
SPEAKER_01: Ticket sales is the obvious one.
1:47
SPEAKER_01: Sponsorship is another.
1:48
SPEAKER_01: Merchandise is a third.
1:50
SPEAKER_01: And then you've got your secondary spend around a match day.
1:52
SPEAKER_01: So, you know,
1:53
SPEAKER_01: there's the odds and sods that you can sell on a match day,
1:55
SPEAKER_01: whether it be food and drink, chuck-a-duck as we used to do it.
1:58
SPEAKER_01: And
2:02
SPEAKER_01: that
2:08
SPEAKER_00: level,
2:10
SPEAKER_00: how do you go about building and maintaining a consistent revenue from merchandise?
2:19
SPEAKER_00: You've obviously had first-hand experience of this at Warrington Town.
2:21
SPEAKER_00: What's the journey broadly that you guys went on?
2:24
SPEAKER_01: Your big challenge is the logistics.
2:26
SPEAKER_01: At the lower levels, Getting started is the hardest part.
2:30
SPEAKER_01: Cash flow is a massive
2:30
SPEAKER_01: issue for not just the sports clubs but businesses in general.
2:34
SPEAKER_01: And ultimately,
2:35
SPEAKER_01: when you've only got a few hundred fans,
2:36
SPEAKER_01: it's hard to identify what a business model should be around that.
2:40
SPEAKER_01: From a Warrington Town point of view, probably going back 10 And so that was one of the.
2:58
SPEAKER_01: In the early days, I think that was one of the motivations.
3:00
SPEAKER_01: It was like, it wasn't a case of we're selling merchandise to make money.
3:04
SPEAKER_01: We were selling merchandise to A, as you said, fulfill the needs of the fans that were there.
3:09
SPEAKER_01: But B, it was about selling,
3:11
SPEAKER_01: getting more items out there that had the one So if you sold a hat,
3:15
SPEAKER_01: you sold a shirt, it'd be
3:16
SPEAKER_00: someone, someone would be out
3:17
SPEAKER_01: there.
3:18
SPEAKER_01: What that meant was there wasn't ever really a,
3:20
SPEAKER_01: there wasn't necessarily a massive commercial thought process behind it.
3:25
SPEAKER_01: It was a case of,
3:25
SPEAKER_01: well, if we can get a shirt made for 35 quid, well, we'll sell the shirt 35 quid.
3:29
SPEAKER_01: You know, also thinking about the demographics and stuff for your fan base as well.
3:33
SPEAKER_01: You didn't want to be ripping them off.
3:35
SPEAKER_01: So that was the,
3:36
SPEAKER_01: that was the first
3:37
SPEAKER_00: part of the journey really in terms
3:39
SPEAKER_00: of it was getting stuff out there.
3:41
SPEAKER_00: So it was brand over profitability in the early stages.
3:45
SPEAKER_01: Yeah, definitely.
3:46
SPEAKER_01: And like I say, and it sounds simple, but it is simple.
3:49
SPEAKER_01: We talk about revenue streams now.
3:52
SPEAKER_01: Or the opportunity,
3:52
SPEAKER_01: but we knew at that point that it wasn't,
3:54
SPEAKER_01: you know,
3:54
SPEAKER_01: if we just sold 10 hats for 10 of each, you're making a couple of quid on each.
3:59
SPEAKER_01: Well, that wasn't moving, that wasn't going to move the needle.
4:01
SPEAKER_01: But what does move the needle is if you sell a hat to someone and someone asks
4:06
SPEAKER_01: the question, what's wearing in town?
4:07
SPEAKER_01: And all of a sudden that person comes to a game,
4:09
SPEAKER_01: they only have to buy one ticket to a match and we've made enough money compared
4:13
SPEAKER_01: to selling five of them hats, you know, and that's just one match.
4:15
SPEAKER_01: But if they come to one match, are they going to just come to one match?
4:19
SPEAKER_01: You know,
4:19
SPEAKER_01: once they come to a match,
4:20
SPEAKER_01: that's their gateway to come into an endless number of matches.
4:23
SPEAKER_00: So what comes after that initial stage?
4:26
SPEAKER_00: Are there issues around, I don't know, lead times and supply?
4:30
SPEAKER_00: What comes next?
4:31
SPEAKER_01: The issues are cash flow, lead times.
4:34
SPEAKER_01: She then started to get a better range of items in the shop through local suppliers,
4:39
SPEAKER_01: you know, suppliers that could turn things around a little bit.
4:49
SPEAKER_01: Yeah, yeah.
5:04
SPEAKER_01: And the first round because we needed kits with numbers
5:07
SPEAKER_01: and they were having embroidery on and they couldn't do it.
5:09
SPEAKER_01: So we ended up with a local supplier supplying those kits.
5:11
SPEAKER_01: And then that relationship sort of grew a little bit where he was
5:15
SPEAKER_01: then supplying coats and other bits and boasts.
5:18
SPEAKER_01: But the difference was that You could come into the shop and be like,
5:20
SPEAKER_01: oh, I want one of them coats.
5:21
SPEAKER_01: And you get it within a couple of weeks.
5:23
SPEAKER_01: Whereas previously it might have been,
5:25
SPEAKER_01: if you wanted a shirt, oh yeah, it's going to be six weeks.
5:27
SPEAKER_01: I think the thing that swung it for me was in 2019,
5:30
SPEAKER_01: we did the 70th anniversary shirt, which was produced by Macro.
5:35
SPEAKER_01: And we had 70 of them made.
5:36
SPEAKER_01: They were all numbered at the bottom.
5:38
SPEAKER_01: You know, limited edition.
5:39
SPEAKER_01: And we sold all them shirts within 24 hours.
5:42
SPEAKER_01: Now we'd never sold anywhere close to 70 replica shirts because the process was that
5:47
SPEAKER_01: if you wanted a replica shirt, you have to go in.
5:49
SPEAKER_01: What size do you want?
5:50
SPEAKER_01: Oh, well, put the order in, might be six weeks, you know.
5:53
SPEAKER_01: It was never conducive to sales
5:54
SPEAKER_00: doing that.
5:56
SPEAKER_01: Yeah, of course, you'd get diehards who would buy it, who don't mind waiting.
5:59
SPEAKER_01: But the difference with this shirt was that we sold 70 of them within 24 hours.
6:04
SPEAKER_01: Like I said, we'd not even sold 70 shirts ever before.
6:08
SPEAKER_01: But it was the fact that people could get their hands on them, they got them the next day.
6:12
SPEAKER_01: And that opened my eyes to the fact that, well, if you've got it, people will buy it.
6:17
SPEAKER_00: It's the classic chicken and egg.
6:20
SPEAKER_00: But how as a club do you know when to pull the trigger to say,
6:25
SPEAKER_00: Actually,
6:25
SPEAKER_00: we need to invest in some stock and that in itself,
6:28
SPEAKER_00: having stock immediately available will generate more sales.
6:32
SPEAKER_01: The thing with that 70th anniversary show was I think that's what made me realise
6:37
SPEAKER_01: that we could, like you say, take the risk a little bit with getting some stock.
6:42
SPEAKER_01: But then if you were coming to a game and you went in the shop and you had 30 quid
6:46
SPEAKER_01: in your pocket and you wanted something, you could buy it.
6:48
SPEAKER_01: Whereas previously it was like, oh, I want one of them hoodies.
6:51
SPEAKER_01: It'd be like, oh, well, take your name and your number.
6:53
SPEAKER_01: We'll put it, we'll order it.
6:54
SPEAKER_01: It'll be here in two, three, four weeks.
6:56
[music]
7:07
SPEAKER_00: Talk to me about the shop and the importance, I guess, of presentation.
7:10
SPEAKER_00: What are some of the simple things that you can do if you're in those early stages
7:14
SPEAKER_00: of developing a club shop?
7:17
SPEAKER_01: Obviously, the other thing, like you say, to having stock in there was how we presented it.
7:22
SPEAKER_01: So even having the rack,
7:23
SPEAKER_01: you know,
7:23
SPEAKER_01: the professional-looking racking and railing on the walls helped just to take it
7:27
SPEAKER_01: from just being an empty room with a few bits of clothes in
7:30
SPEAKER_01: to looking something like,
7:32
SPEAKER_01: you know,
7:32
SPEAKER_01: it's not perfect, but to looking something like what a shop should look like.
7:36
SPEAKER_01: This wasn't necessarily stuff that we did at the time.
7:39
SPEAKER_01: We do have signs up saying how much things are,
7:42
SPEAKER_01: but you wouldn't believe,
7:43
SPEAKER_01: I've learned this in the last year in the main shop that we've got now,
7:46
SPEAKER_01: having the price tag on the,
7:47
SPEAKER_01: it sounds stupid because you think, well,
7:49
SPEAKER_01: surely you know you have the price tag on,
7:51
SPEAKER_01: but you know,
7:51
SPEAKER_01: you get delivered a hundred shirts,
7:53
SPEAKER_01: they've all got the swing tags on, but they don't have the price on.
7:56
SPEAKER_01: People will say,
7:57
SPEAKER_01: I can't believe James is saying one of the tips is to put prices on the tag,
8:00
SPEAKER_01: but you get people who ask how much it is, but there'll be people...
8:04
SPEAKER_01: There'll be the sorts of people who won't ask.
8:06
SPEAKER_01: And if they come in and they're looking on a thing and they can't see the price,
8:09
SPEAKER_01: they don't want to ask what the price is, so then they don't buy.
8:12
SPEAKER_01: Whereas if it's on the tag and they're like,
8:14
SPEAKER_01: yeah, it's 25 quid, whatever,
8:16
SPEAKER_00: they then bring it to the till.
8:18
SPEAKER_00: Have you discovered any pitfalls?
8:20
SPEAKER_00: Are there areas where you can inadvertently lose money as you've grown?
8:23
SPEAKER_01: The big challenge is stopping stuff that still doesn't sell.
8:27
SPEAKER_01: So we have got a little bit of that at the moment where we, well, there's two areas.
8:32
SPEAKER_01: I think last year we had to order a minimum number of shirts and the size,
8:37
SPEAKER_01: we'd changed suppliers and the sizing was slightly different.
8:41
SPEAKER_01: So whereas we'd ordered a lot of larges and XLs,
8:45
SPEAKER_00: all of a sudden then people were wearing mediums and larges.
8:48
SPEAKER_01: So we ended up with a lot of stock that we're still working through.
8:54
SPEAKER_01: We had that last year, which we're still sort of getting out the back of.
8:57
SPEAKER_01: We've had some new merch this year that perhaps hasn't sold as well
9:00
SPEAKER_01: as we probably thought it might.
9:03
SPEAKER_01: And that's where the cash flow thing comes in.
9:04
SPEAKER_01: You know, when I'm set in the summer thinking, let's put a new merchandise range together.
9:09
SPEAKER_01: It's a lot easier to make that decision because we've got the cash flow because
9:13
SPEAKER_01: the shop's going.
9:14
SPEAKER_00: Is there a trigger point where you feel like you would advise a club
9:18
SPEAKER_00: that they can make that first investment into stock to start this snowball rolling?
9:23
SPEAKER_01: The thing that triggered us was that one-off item.
9:27
SPEAKER_01: Obviously,
9:27
SPEAKER_01: the problem you've got with clothing is it's not just making a decision on
9:31
SPEAKER_01: whether you want to buy 100 shirts.
9:33
SPEAKER_01: It's making sure you buy enough for the right sizes.
9:41
SPEAKER_01: If a club's thinking about it, then maybe the way to do it is to set up a one-off item.
9:48
SPEAKER_01: Stop that, see how that sells.
9:50
SPEAKER_01: If it does sell, Then you've got that interest there.
9:54
SPEAKER_00: Online.
9:56
SPEAKER_00: I know you said at the start that to begin with,
9:58
SPEAKER_00: the only place people could buy your gear was in the club shop on match day in
10:02
SPEAKER_00: the ground.
10:03
SPEAKER_00: When did online become an option for you guys?
10:07
SPEAKER_01: I mean, fulfillment is the key one because ultimately you've got the same problems
10:11
SPEAKER_01: as you have with a physical store, except it could happen at any time.
10:15
SPEAKER_01: So, you know,
10:16
SPEAKER_01: at least if you're stocking 10 t-shirts,
10:18
SPEAKER_01: say you've got 10 t-shirts in stock,
10:19
SPEAKER_01: you know, they're only going to be bought on a whole match day.
10:22
SPEAKER_01: Whereas all of a sudden,
10:23
SPEAKER_01: if you go online,
10:24
SPEAKER_01: someone could buy it on a Sunday night and it's like, right,
10:26
SPEAKER_01: who's going to go to the ground and get it out of the shop,
10:29
SPEAKER_01: package it up, get it posted.
10:30
SPEAKER_01: I
10:35
SPEAKER_00: guess that's more pressure given most people's online shopping expectations these
10:39
SPEAKER_00: days that orders will get dispatched in 24 hours.
10:45
SPEAKER_01: And it's a bit like that with Dionne online now.
11:13
SPEAKER_01: Yeah,
11:13
SPEAKER_01: you can have a little bit of a pre-order window and that's sort of a way around it
11:17
SPEAKER_01: to a point.
11:18
SPEAKER_01: Going back to the online journey,
11:20
SPEAKER_01: I think initially we did it with the local suppliers so the orders went direct
11:23
SPEAKER_01: to them.
11:24
SPEAKER_01: I've tried, at different clubs I've worked at, we've tried a few different things.
11:28
SPEAKER_01: So that was one method where we'd have some products online,
11:31
SPEAKER_01: the orders would go direct to the supplier and they would fulfil them.
11:35
SPEAKER_01: Clearly that's good from a logistics point of view because they do everything.
11:39
SPEAKER_01: But where that becomes an issue is clearly you don't make anywhere near as much money.
11:44
SPEAKER_00: You need a partner that's invested in you as a club.
11:47
SPEAKER_00: It certainly cares about the delivery and they realize they're part of that fan experience.
11:52
SPEAKER_01: Yeah.
11:52
SPEAKER_01: There's a couple of companies that sprung up and I think the terrorists do it now
11:55
SPEAKER_01: where,
11:56
SPEAKER_01: you know,
11:56
SPEAKER_01: you can register your club and you get your own little mini store and,
11:59
SPEAKER_01: you Clearly they're geared up for that sort of customer,
12:03
SPEAKER_01: which was a bit different maybe to where we were.
12:07
SPEAKER_01: So when online really kicked on was when we started stocking stuff ourselves,
12:12
SPEAKER_01: because then all of a sudden it was, well, yeah,
12:14
SPEAKER_01: we had those challenges that I mentioned in terms of,
12:16
SPEAKER_01: well, you have to get someone to post it, whatever.
12:19
SPEAKER_01: But that was when we could put a better range on and know we could sell it
12:24
SPEAKER_01: and get it to the customer.
12:26
SPEAKER_01: We weren't selling what we didn't have.
12:28
SPEAKER_01: And I could physically put my hand on anything we were selling rather than relying
12:31
SPEAKER_01: on other people.
12:32
SPEAKER_00: Logistics and planning,
12:34
SPEAKER_00: are there any times beyond the start of the season and Christmas
12:38
SPEAKER_00: where you guys are aware that there could be a sudden surge in demand?
12:42
SPEAKER_01: Not that we've experienced as such.
12:45
SPEAKER_01: I think what people don't realise is how much ahead of it you are in terms of,
12:49
SPEAKER_01: or you have to be.
12:51
SPEAKER_01: Like we launched a kit.
12:52
SPEAKER_01: So like the last couple of seasons,
12:53
SPEAKER_01: we've done like a kit launch event in the town centre,
12:56
SPEAKER_01: which is good to get fans together out of season because,
12:59
SPEAKER_01: you know, The season shuts down for three, four months, whatever.
13:02
SPEAKER_01: It's good to get fans together.
13:03
SPEAKER_01: It's good to raise awareness of the club in the town centre.
13:06
SPEAKER_01: But of course, it's a good opportunity to sell a shirt.
13:09
SPEAKER_01: But ultimately,
13:10
SPEAKER_01: for us to be able to do that in the start of July,
13:12
SPEAKER_01: we've got to get the kits there in time.
13:14
SPEAKER_01: So if you're saying if the kits take six weeks to be delivered,
13:18
SPEAKER_01: well, you've got to work six weeks back from that.
13:20
SPEAKER_01: Then we've got to go through the design process of the kit.
13:22
SPEAKER_01: Then you've got to go through the getting the sponsors for the kit.
13:25
SPEAKER_01: We had to get it signed off so that we could be sure that it was going to be there for the...
13:31
SPEAKER_00: And just finally,
13:33
SPEAKER_00: a couple of bits of advice,
13:35
SPEAKER_00: top tips or anything like that for clubs that maybe have
13:39
SPEAKER_00: a rudimentary merchandise offering at the moment,
13:41
SPEAKER_00: but they are looking to take those next steps.
13:45
SPEAKER_01: You've got to learn from your data, I think.
13:48
SPEAKER_01: It's alright me saying, right, if you get stock, you're going to start selling.
13:51
SPEAKER_01: We've gone from having the container with a few items into having a proper shop at
13:56
SPEAKER_01: the ground to now having our independent club shop retail operating Monday
14:00
SPEAKER_01: to Friday every week.
14:02
SPEAKER_01: It'd be easy for me to say if you have the stock people who buy it,
14:04
SPEAKER_01: but of course you need to have the fan base to be able to buy it.
14:06
SPEAKER_01: We obviously know...
14:08
SPEAKER_01: A bit about our fans more so now than we did 10 or 15 years ago.
14:12
SPEAKER_01: So like, you know, people who buy tickets, we ask them what shirt size they are.
14:16
SPEAKER_01: So I think we've got something like 7,000 ticket buyers on our database.
14:21
SPEAKER_01: The majority of them have told us what shirt size they wear.
14:24
SPEAKER_01: So when I'm pulling off data,
14:27
SPEAKER_01: I can tell you what percentage of our match going fans are going to wear a large,
14:32
SPEAKER_01: which helps inform me, me buy something.
14:34
SPEAKER_01: But yeah, so I think you've got to test the water, not be scared.
14:39
SPEAKER_01: Because I see clubs do things all the time that I think if they just thought
14:43
SPEAKER_01: about it a little bit more.
14:44
SPEAKER_01: Like there was one club before Christmas and I seen they posted a picture
14:49
SPEAKER_01: of someone wearing a Christmas jumper.
14:51
SPEAKER_01: And there was loads of fans commenting on it saying, where can I buy that, where can I buy it?
14:54
SPEAKER_01: Oh, it's not for sale.
14:55
SPEAKER_01: And it's like little things like that.
14:57
SPEAKER_01: That would have cost a few hundred quid for that club to get
15:00
SPEAKER_01: that Christmas jumper produced X number of times.
15:03
SPEAKER_01: If you want to try and build cash flow,
15:04
SPEAKER_01: get in on some of them items where you can buy a load of them and know
15:08
SPEAKER_01: that they're going to sell.
15:09
SPEAKER_01: Build up your cash flow that way.
15:10
SPEAKER_01: So if you buy 500 quid worth of hats and all of a sudden you've got £1,000,
15:14
SPEAKER_01: well then you can spend £1,000 on the clothing.
15:17
SPEAKER_01: That's the way I would approach it.
15:19
[music]
15:31
SPEAKER_00: Okay, James Gordon now talking all things club shops.
15:35
SPEAKER_00: A fascinating insight into retail in the grassroots semi-pro level.
15:40
SPEAKER_00: Surprise now for our main man,
15:42
SPEAKER_00: James Gordon, in honour of your namesake James Corden here at the Smithy Six.
15:49
SPEAKER_00: Every week we are going to test your sporting knowledge.
15:53
SPEAKER_00: You have no idea what's coming.
15:54
SPEAKER_00: We're going to start with an easy one.
15:56
SPEAKER_00: We're going to start with football.
15:59
SPEAKER_00: Thierry Henry,
16:00
SPEAKER_00: Robin Van Persie and Cristiano Ronaldo have all scored 30 plus goals in
16:06
SPEAKER_00: the Premier League in one season playing for either Man United or Arsenal.
16:10
SPEAKER_00: Seven other players have scored 30 plus Premier League goals in one season playing
16:15
SPEAKER_00: for clubs other than Man United or Arsenal.
16:20
SPEAKER_00: In the history of the Premier League,
16:22
SPEAKER_00: seven players have scored more than 30 goals playing for teams other than Man United
16:29
SPEAKER_00: or Arsenal.
16:30
SPEAKER_00: You have got one minute starting from now.
16:37
SPEAKER_00: Shearer.
16:38
SPEAKER_01: Correct.
16:39
SPEAKER_01: Salah.
16:40
SPEAKER_01: Mo Salah.
16:41
SPEAKER_01: Correct.
16:41
SPEAKER_01: Harland must be one.
16:43
SPEAKER_01: Yep.
16:45
SPEAKER_01: See, I was going to say Andy Cole,
16:47
SPEAKER_01: but you said that we can't be Man United, but did he do it at Newcastle?
16:50
SPEAKER_01: He did.
16:51
SPEAKER_00: Right, there you go.
16:52
SPEAKER_00: There's four.
16:53
SPEAKER_00: You're nearly there already.
16:54
SPEAKER_00: How many do I need?
16:55
SPEAKER_01: Six.
16:55
SPEAKER_01: It's a smithy six.
16:57
SPEAKER_01: So there's six missing.
16:58
SPEAKER_01: There's three missing.
17:00
SPEAKER_01: There's seven in total.
17:01
SPEAKER_01: But they can't play for United or Arsenal.
17:03
SPEAKER_01: Well, they didn't do it for United or Arsenal.
17:07
SPEAKER_01: Did Kevin Phillips do it one year?
17:09
SPEAKER_01: Oh, what a hell that is, yes.
17:12
SPEAKER_01: Is he the hardest one?
17:15
SPEAKER_00: There's one other that I would have overlooked.
17:18
SPEAKER_00: Is that James Beatty?
17:20
SPEAKER_00: No.
17:21
SPEAKER_00: You've got five and you've got about 15 seconds.
17:27
SPEAKER_01: Teddy Schillingham in the early days, no?
17:29
SPEAKER_00: No.
17:31
SPEAKER_00: I don't know.
17:32
SPEAKER_00: Okay, I'm sorry.
17:33
SPEAKER_00: You have failed the Smithy Six in week one.
17:36
SPEAKER_00: So the seven players outside Man United
17:39
SPEAKER_00: and Arsenal have scored 30 plus Premier League goals in one season.
17:42
SPEAKER_00: Alan Shearer.
17:43
SPEAKER_00: Did it back-to-back for Blackburn in three successive years, 93-94, 94-94.
17:47
SPEAKER_00: What, 30 in a season?
17:48
SPEAKER_00: 95-96.
17:48
SPEAKER_00: Just in the Premier League?
17:50
SPEAKER_01: Just in the Premier League.
17:52
SPEAKER_00: I mean, a couple of them seasons they had the extra games, but still 30-42 is good.
17:57
SPEAKER_00: Andy Cole, Newcastle, 93-94.
18:00
SPEAKER_00: Kevin Phillips, Sunderland, 99-2000.
18:03
SPEAKER_00: Here's the one that I would have got.
18:05
SPEAKER_00: Luis Suarez, 13-14.
18:06
SPEAKER_00: Oh, Suarez, yeah.
18:08
SPEAKER_00: Harry Kane, 17-18 and 22-23.
18:13
SPEAKER_00: Mo Salah and Erling Howland.
18:15
SPEAKER_00: Harry Kane is a bad one to miss.
18:18
SPEAKER_00: Five out of the 56.
18:21
SPEAKER_00: Better look next time.
18:25
[music]
18:33
SPEAKER_00: Okay, that wraps up the first episode of the New Look In Sport podcast.
18:37
SPEAKER_00: Thank you so much for joining us.
18:39
SPEAKER_00: If you've enjoyed the show,
18:40
SPEAKER_00: please take a second to give it a like on your podcast platform or share it
18:43
SPEAKER_00: on social media.
18:44
SPEAKER_00: Every little helps.
18:45
SPEAKER_00: Of course, the star is James Gordon.
18:48
SPEAKER_00: Join us again next week for more insights into growing and sustaining semi-pro sports.
18:51
SPEAKER_00: But for now, I'm afraid they think it's all over, and it is.
18:54
SPEAKER_00: Goodbye.
19:00
[music]