Shows / Lead with Storytelling

Lead with Storytelling
Lead with Storytelling is a captivating podcast hosted by Sochi Azuh, where he delves into the world of storytelling with a diverse array of creative business leaders, writers, and content creators. This podcast is a treasure trove for anyone seeking to master the art, science, and business of crafting and sharing impactful stories.
Each episode features an enriching interview with a spectrum of guests, including business leaders, marketers, accomplished authors, and innovative content…
Episodes
Lead with StorytellingWhy We Love Horror: Faith, Fear and the Stories That Scare Us | Kutter Callaway
Why are we drawn to stories that frighten us? And can horror help us understand something meaningful about faith, evil, and the human condition? In this…
Lead with StorytellingReading, African Literature, and Storytelling w/ Ikhide Ikheloa | Lead with Storytelling
Ikhide Ikheloa on Reading, African Literature and Storytelling in the Digital Age In this episode of Lead with Storytelling, Sochi Azuh speaks with Ikhide…
Lead with StorytellingExploring Stories and Mysteries with Gigi Pandian | Lead with Storytelling
In this episode of Lead with Storytelling, Sochi Azuh sits down with Gigi Pandian, USA Today bestselling mystery author and locked-room mystery enthusiast, for…
Lead with StorytellingStories that Shape Organizations | Lead with Storytelling w/ Megan Davis
What is narrative strategy—and how can organisations use stories to create change, build connection, and understand their culture? In this episode of Lead with…
Lead with StorytellingFrom Newsroom to Novel: Penelope Alonso on Grief, Regency Romance & Writing "A Walk with Everyone"
What happens when a journalist who spent years covering tragedy, crime, and community life finally sits down to write her own story? In this episode of Lead…
Lead with StorytellingCreativity, Faith, Leadership & the Courage to Create | Nathan Nicholson
What guides our creativity? In this episode of Lead with Storytelling, Sochi Azuh sits down with artist, award-winning graphic designer, consultant, creative…
Lead with StorytellingStorytelling helps us become better leaders - Zoe Arden, Story-centred Leadership
In this episode of Lead with Storytelling, host Sochi Azuh sits down with leadership coach, author, and University of Cambridge Institute for Sustainability…
Lead with StorytellingHow Cultural Identity Shapes Storytelling - Lead with Storytelling w/ Simone Dalton
How do stories help us make sense of ourselves, our experiences, and the world around us? In this episode of Lead with Storytelling, host Sochi Azuh sits down…
Lead with StorytellingLead with Storytelling - Mandie Dufour on Devour, Worldbuilding, Horror, and the Power of Story
What happens when a writer follows intuition, asks difficult questions, and builds worlds where horror and science fiction become vehicles for exploring human…
Lead with StorytellingLead with Storytelling - The Gatherings: Discussion w/ Shirley Hager + Willow Anderson + Barb Martin
🎙️ What happens when people gather to listen deeply across histories, cultures, and lived experience? In this special conversation on Lead with Storytelling…
Lead with StorytellingLead with Storytelling - Author Interview w/ Karina Fabian
In this episode of Lead with Storytelling, I sit down with Karina Fabian—a multi-genre writer whose work spans science fiction, fantasy, devotional writing…
Lead with StorytellingLead with Storytelling | Open Roads Open Hearts Author Interview w/ Rufina Ajalie
In this episode of Lead with Storytelling, I sit down with Rufina Ajalie to talk about her beautiful and expansive book, Open Roads, Open Hearts. This…
Lead with StorytellingLead with Storytelling | The Watkins Book of African Folklore Author Interview w/ Helen Nde
What do our myths remember that history forgets? In this powerful and expansive conversation, I’m joined by Helen Nde—researcher, writer, cultural historian…
Lead with StorytellingLead with Storytelling | The Art of Asking Better Questions Author Interview w/ J.R. Briggs
What if the secret to better leadership — and better storytelling — lies not in having all the answers, but in asking the right questions? In this episode of…
Lead with StorytellingLead with Storytelling | First Nations Psalms and Proverbs Author Interview w/ Terry Wildman
What happens when sacred stories are retold through the rhythm, language, and worldview of Indigenous peoples? In this deeply moving conversation, Terry M…
Lead with StorytellingLead with Storytelling | The Curse He Chose Author Interview w/ Sr. Allison Regina Gliot, FSP
In this episode of Lead with Storytelling, I’m joined by Sr. Allison Regina Gliot, FSP—editor at Pauline Books & Media and author of The Curse He Chose, the…
Lead with StorytellingLead with Storytelling | IINFUSE Podcaster Interview w/ Iniobong Oluwatobi Alade (Tobi Alade)
In this episode of Lead with Storytelling, I’m joined by Iniobong Oluwatobi Alade (Tobi Alade) — Business Analyst, Fraud-Risk Strategist, Event Matchmaker, and…
Lead with StorytellingLead with Storytelling | Dim Sum and Faith Author Interview w/ Jenn Chen
What if your story—shaped by faith, food, and cross-cultural movement—was also the path God uses to heal others and reveal Himself to you? In this episode of…
Lead with StorytellingLead with Storytelling | Rebecca Sue Author Interview w/ Kathleen Norris
🎙️ New Episode: Kathleen Norris on what it means to live a life marked by faith, fragility, and fierce love In this tender and profound episode of Lead with…
Lead with StorytellingLead with Storytelling | Remember Me Author Interview w/ Sharon Garlough Brown
🎙️ Writing Grief, Grace & God's Presence Guest: Sharon Garlough Brown 📚 Author of the Sensible Shoes & Shades of Light series What does it look like to meet…
Lead with StorytellingLead with Storytelling | The Surface of Water Author Interview w/ Cynthia Beach
🎙️ What does it mean to tell stories that dive beneath the surface—into faith, doubt, image, and grace? In this powerful episode of Lead with Storytelling, we…
Lead with StorytellingLead with Storytelling: Preserving African Heritage Through Film — with Dr. Oghenefego Ofili
What does it take to reclaim and retell African stories with depth, dignity, and imagination? In this episode of Lead with Storytelling, we sit down with…
Lead with StorytellingLead with Storytelling : Why Local News Matter w/ Erica Butler
What role does local journalism play in building resilient communities? In this episode, we sit down with Erica Butler, Local Journalism Initiative reporter…
Lead with StorytellingLead with Storytelling: How to Use Market Research to Tell Better Stories | With Tamara Ojeaga
What happens when data meets empathy? In this episode, we sit down with Tamara Ojeaga, Client Director at Kantar and seasoned market research expert, to…
Lead with StorytellingLead with Storytelling: Emeka Obia - How Storytelling Shapes Businesses & Culture
In this episode of Lead with Storytelling, we sit down with Emeka Obia, a dynamic leader and strategist, to explore how storytelling shapes business, culture…
Lead with StorytellingLead with Storytelling: Advita Patel - Building Inclusive Workplace Cultures Through Communication
In this episode of Lead with Storytelling, we sit down with Advita Patel, President of the Chartered Institute of Public Relations and co-founder of A Leader…
Lead with StorytellingLead with Storytelling: Marcus Collins - Power of Culture in Marketing
In this episode of Lead with Storytelling, we sit down with Marcus Collins — marketing expert, professor, and author of the bestselling book For the Culture —…
Lead with StorytellingLead with Storytelling: Eduvie Martin - The Power of Employee Engagement & Storytelling
In this episode of Lead with Storytelling, we sit down with Eduvie Martin, President of the International Association of Business Communicators UK and Ireland…
Lead with StorytellingLead with Storytelling: Mark Evans - Storytelling that Sells
Storytelling That Sells with Mark Evans 🚀 In this episode of Lead with Storytelling, we sit down with Mark Evans, a seasoned marketing strategist and…
Lead with StorytellingLead with Storytelling: Dianah Ose Ngamby - Advocating for Storytelling from the Roots
In this episode of Lead with Storytelling, we sit down with Dianah Ngamdy, a literary consultant and passionate advocate for African literature. Dianah shares…
Lead with StorytellingLead with Storytelling : Chisom Ezeh - Storytelling for Empowerment
In this episode of Lead with Storytelling, we’re excited to speak with Chisom Ezeh, an award-winning book publishing expert, founder of The Publishing Pad, and…
Lead with StorytellingLead with Storytelling : Nicole Vair - Storytelling Through Various Sectors
In this episode of Lead with Storytelling, we’re excited to chat with Nicole Vair, a seasoned storyteller and marketing professional. With a background in…
Lead with StorytellingLead with Storytelling : Ifeanyi Chidi - Exploring Authenticity & Evolution in Nollywood
In this episode, we’re thrilled to have Ifeanyi Barbara Chidi, an acclaimed Nigerian writer, director, and producer whose work has made waves across the…
Lead with StorytellingLead with Storytelling : Oje Ojeaga - Unveiling the Power of Storytelling in the Digital Age
In this episode, we are thrilled to sit down with Oje Ojeaga, the visionary CEO and Chief Creative Officer of Up in The Sky, Nigeria's top storytelling agency…
Lead with StorytellingLead with Storytelling : Priya Bates - The Power of Storytelling to Create Inclusive Workplaces
In this episode of the Lead with Storytelling podcast, we are thrilled to welcome Priya Bates, an award-winning professional communicator and President of…
Lead with StorytellingLead with Storytelling: Why Tell Stories?
Welcome to Lead with Storytelling, the podcast where Sochi Azuh explores the world of storytelling with creative business leaders, writers, and content…
Lead with StorytellingLead with Storytelling : Rishad Tobaccowala - Storytelling & the Future of Marketing
In this episode of Lead with Storytelling, host Sochi Azuh chats with Rishad Tobaccowala, a leading business strategist and author. With over 40 years of…
Lead with StorytellingLead with Storytelling: Building Bridges between Cultures: Chat with Lorraine Peters
Unlock the power of storytelling in leadership with our guest, Lorraine Peters! 🌟 Join us for an insightful chat where Lorraine shares her journey as a leader…
Lead with StorytellingLead with Storytelling: Author Interview with Caine Prize Winners Mame Diene and Woppa Diallo
In this enlightening conversation, we sit down with Mame Bougouma Diene and Woppa Diallo, the husband-and-wife duo behind the Caine Prize-winning short story…
Lead with StorytellingLead with Storytelling: Yagazie Eguare - Art of Storytelling Through Photography
A captivating conversation with Yagazie Eguare, the visionary founder of Gazmadu Studios and an award-winning photographer. In this conversation, Yagazie…
Lead with StorytellingLead with Storytelling: Award-Winning Filmmaker James Omokwe - The Art of African Storytelling
Join us in this captivating interview with the renowned Nigerian filmmaker and storyteller, James Omokwe, as he delves deep into the art of storytelling and…
Lead with StorytellingLead with Storytelling: Obinna Okerekeocha - Journey into Storytelling
Obinna Okerekeocha is one of the leading creative directors in Nigeria's growing branded entertainment scene as he heads the creative team at RedTV. He is an…