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Lead with Storytelling: How to Use Market Research to Tell Better Stories | With Tamara Ojeaga
What happens when data meets empathy? In this episode, we sit down with Tamara Ojeaga, Client Director at Kantar and seasoned market research expert, to explore how storytelling can turn consumer insights into powerful business strategies.
With over 15 years of experience in market research and strategic consulting, Tamara helps brands grow sustainably by translating complex data into clear, culturally relevant stories that drive both business performance and social impact.
She opens up about how storytelling influences decision-making, humanizes data, and empowers professionals—especially…
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