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Lead with Storytelling: Marcus Collins - Power of Culture in Marketing
In this episode of Lead with Storytelling, we sit down with Marcus Collins — marketing expert, professor, and author of the bestselling book For the Culture — to explore how culture shapes the way we connect, engage, and tell stories that resonate.
Marcus shares valuable insights on how brands can authentically embed themselves into culture, why storytelling is a powerful tool for driving action, and how understanding human behavior is the key to successful marketing.
What You’ll Learn:
✅ How brands can leverage culture to build authentic connections
✅ The role of storytelling in cultural…
The skinny
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