Shows / Best Story Wins
Best Story Wins
Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands.
Tune in to hear expert insights, hard-won lessons, and key strategies to take your own marketing efforts to the next…
Episodes
Best Story WinsHow to Take Your Time Back with Kaiwei Tang of Light Phone
Attention is the most valuable and limited resource we have as humans, and most of it goes into the vicious circle of the attention economy. In this episode…
Best Story WinsThe Secret to Scaling Without Losing Soul with Kohl Crecelius of Known Supply
Great partnerships lead to thriving brands. In this episode, Kohl Crecelius, CEO and Co-Founder of Known Supply, explores in detail how B2B partnerships have…
Best Story WinsHow to Turn Purpose Into Profit with Noah Elias
Setting your business up for success isn't just about the resources you have; it's also about cleverly using them to create. In this episode, we are joined by…
Best Story WinsHow to Win Hearts in a Metrics-Driven World with Joe Chernov of Pendo
In today’s episode, Joe Chernov, CMO at Pendo.io, shares his expert perspective on the ways B2B marketing has changed, the myths that marketers still cling to…
Best Story WinsRisk, Reward, and Creativity with Joshua Ariza of Chomp
Storytelling can be approached from various perspectives, and sometimes, exploring the less conventional ones can lead to the creation of a remarkable brand…
Best Story WinsRebuilding a Design Story with Cymone Wilder of Amazon
Every brand needs a compelling story—even ones as established as Amazon Web Services. Now it’s up to Cymone Wilder, Senior Art Director at Amazon Web Services…
Best Story WinsInside the Revolution for Musicians with Joel Beukelman of Royal.io
In this episode, we have the pleasure of chatting with Joel Beukelman, Product Designer at Royal.io. Join us for a cutting-edge conversation in which Joel…
Best Story WinsHow to Balance Creativity and Consistency with Justin Rands of Oyster
In this episode, we’re delighted to welcome in Justin Rands, Director of Brand Design at Oyster. Tune in to hear us chat about how he and his team make Oyster…
Best Story WinsTurning Diapers Into a Lifestyle with Mike Constantiner of Freestyle
In this episode, we are joined by Mike Constantiner, Co-Founder and Head of Brand and Community at Freestyle, the first brand in the market to manufacture…
Best Story WinsHow to Turn Fans Into a Movement with Ross Yoshida of Los Angeles Dodgers
Today’s special guest is Ross Yoshida, Senior Director of Graphic Design for the Los Angeles Dodgers. In this episode, we dive into how a blend of…
Best Story WinsThe Future of Marketing Through a Journalist’s Lens with Jonah Freedman of Salesforce
In this episode, we speak with Jonah Freedman, Content & Growth Marketing Leader at Salesforce. Tune in to hear Jonah share his journalistic approach to…
Best Story WinsThe Secret Behind Creating a Human-Centered Brand with Ethan Kanat of Zendesk
Today’s special guest is Ethan Kanat, Senior Principal of Creative Strategy at Zendesk. In this episode, we dive into the biggest changes in tech and business…
Best Story WinsHow To Bring Emotion Into Finance with David Garvin of Happy Money
Today’s special guest is David Garvin, Creative Director at Happy Money. On this episode, we chat about how Happy Money infuses psychology into their branding…
Best Story WinsThe Cost of Cutting DEI with Jackie Wylie of Textio
Today we’re talking with Jackie Wylie, Chief Marketing Officer at Textio—a B2B SaaS company that makes workplaces more equitable, inclusive, and diverse by…
Best Story WinsWhy You Shoudl Use AI to Co-Create, Not Compete with Zach Kitschke of Canva
Today we’re talking with Zach Kitschke, CMO at Canva—one of the most impressive and disruptive companies around. Their mission is to empower everyone in the…
Best Story WinsHow To Turn Empathy Into Impact with Jascha Kaykas-Wolff of Lytics
Are you ready to unlock your career's full potential? What if you could also align your passions, strengths, and aspirations for success using something called…
Best Story WinsHow Greenlight Is Changing Youth Finance with Devin Zimmerman of Greenlight
By the time most people reach the age of 18, they’ve already had to make some huge financial decisions. But how many young adults come into these decisions…
Best Story WinsKilling the Marketing Cliché with Drew Hoffman of SentinelOne
One of the worst things you can do as a marketer is rely on outdated clichés. Unfortunately, it still happens all the time — so much so we all know the tropes…
Best Story WinsMaking Tech Marketing Human Again with Keith Messick of Launch Darkly
The tools B2B marketers rely on may be ever-evolving — whether that’s the channels they use, the data they collect or the technology they rely on — but the key…
Best Story WinsHow VideoAmp Builds Brands That Actually Inspire with Michelle Kim of VideoAmp
The creatives at VideoAmp are risk takers — game changers. They have a level of ambition and drive that can’t be bought or taught, and it’s driving innovation…
Best Story WinsThe Missing Skill in Data Marketing with Bryan Saftler of Databricks
Imagine taking three-decade-old technologies and making them work harder today, by combining the best of both data warehousing and data lake, making it easier…
Best Story WinsIntroducing Best Story Wins
Building and marketing a brand doesn’t always come naturally. Sometimes, you need to take a step back and see the bigger picture before diving into the…