Killing the Marketing Cliché with Drew Hoffman of SentinelOne
One of the worst things you can do as a marketer is rely on outdated clichés. Unfortunately, it still happens all the time — so much so we all know the tropes.
In this episode, we’re speaking with Drew Hoffman, VP of Brand at SentinelOne, a cybersecurity company. Drew talks about the use of AI and how they’ve leveraged it to share their story in a new world.
Join us as we discuss:
How to capture the right emotion in your brand storytelling
How to leverage ai to build the brand
How Drew moved beyond the stale tropes to tell a unique cybersecurity story
Why cybersecurity tends to play it safe…
The skinny
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