Turning Diapers Into a Lifestyle with Mike Constantiner of Freestyle
In this episode, we are joined by Mike Constantiner, Co-Founder and Head of Brand and Community at Freestyle, the first brand in the market to manufacture tree-free baby diapers. As we delve into the process of ideation, consolidation, and maintenance of the company, Mike emphasizes the importance of building a narrative where the community—in this case, parents—hold the guiding voice that steers the brand's decisions to resonate with a wider audience and that can lead to the creation of a lifestyle brand. Additionally, Mike provides insights into the challenges, errors, and learnings that…
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