Rebuilding a Design Story with Cymone Wilder of Amazon
Every brand needs a compelling story—even ones as established as Amazon Web Services.
Now it’s up to Cymone Wilder, Senior Art Director at Amazon Web Services, to rebuild the brand of an long-standing division that’s lacked a design focus for years. In this episode, Cymone shares lessons she’s learned from working at a company as big as AWS, such as dealing with tension that results from authenticity, initiating change at a large organization, and connecting with end users.
Join us as discuss:
Ambitious plans to shape the company's culture
The need to fake confidence (and why it doesn’t last)…
The skinny
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