Shows / The Resilient Retail Game Plan - retail insights, retail trends and best practices
The Resilient Retail Game Plan - retail insights, retail trends and best practices
Welcome to the Resilient Retail Game Plan - giving you retail insights, retail trends updates and best practices for any retailer, from Shopify stores to bricks and mortar units. I'm Catherine Erdly, veteran retail expert and consultant and also founder of The Resilient Retail Club. This is the podcast for anyone wanting to start, grow, or scale a profitable small medium or large product retail business. Aimed at independent retailers, e-commerce brands, indie sellers, online shops, independent…
Episodes
- The Resilient Retail Game Plan - retail insights, retail trends and best practices
28 | Where To Sell Your Creative Products
From eBay to Etsy and Stripe to Paypal, there are a hundred different options when it comes to selling your creative products online and getting paid, and it…
- The Resilient Retail Game Plan - retail insights, retail trends and best practices
27 | Postage And Packaging
Postage and packaging is one of those funny issues that you don’t really have to grapple with until you have to do it yourself - but as a creative product…
- The Resilient Retail Game Plan - retail insights, retail trends and best practices
26 | Six Steps To Being More Productive
With a lot of people struggling to juggle life, work, homeschooling, side-hustles, relatives and self-care right now, I want to spend episode 26 of The…
- The Resilient Retail Game Plan - retail insights, retail trends and best practices
25 | What Success In 2021 Looks Like
Facilitated by improvements in technology, we’re seeing a big rise in people starting creative product businesses. With digital services and the…
- The Resilient Retail Game Plan - retail insights, retail trends and best practices
24 | The Planning Process: SWOT Up And Get SMART
With rolling lockdowns and forever changing pressures being placed on our time and availability, such as home-schooling and store closures, putting any sort of…
- The Resilient Retail Game Plan - retail insights, retail trends and best practices
23 | Festive Feedback And Lessons Learnt
Welcome to 2021! The festive period may have come and gone, but we’re not quite done with it yet. As Small Business Owners the Christmas sales season can be…
- The Resilient Retail Game Plan - retail insights, retail trends and best practices
22 | 2021 Retail Trends
2020…what a mind-boggling year for retail! With a lot of this year’s news and headlines having focused on depressed sales, supply chain challenges, and the…
- The Resilient Retail Game Plan - retail insights, retail trends and best practices
21 | Post Christmas Spring Cleaning
You may have only just recovered from the Christmas rush but after some well-deserved rest and relaxation, we need to click ‘reset’ on our seasonal sales…
- The Resilient Retail Game Plan - retail insights, retail trends and best practices
20 | Growing And Scaling Your Creative Product Business
The Christmas sales period, and the likely increase you’ve experienced both in traffic and purchases, might have offered you a brief taster of what it might be…
- The Resilient Retail Game Plan - retail insights, retail trends and best practices
19 | Driving Traffic To Your Website
As a creative product business, the first step to making a sale is driving traffic to your website - but it’s important to recognize that not all traffic is…
- The Resilient Retail Game Plan - retail insights, retail trends and best practices
18 | Christmas Spending In 2020: Five Key Takeaways
2020 has been a year like no other for retail. With the pandemic ongoing and the uncertainty surrounding what a post-lockdown December looks like, consumers…
- The Resilient Retail Game Plan - retail insights, retail trends and best practices
17 | How To Have A Sale
In my many years of experience working for and dealing with creative product businesses, and of the many tactics and strategies people use to shift their…
- The Resilient Retail Game Plan - retail insights, retail trends and best practices
16 | Staying Sane In The Run-up To Christmas
As a creative product business owner, the run-up to Christmas can be stressful. There’s so much to do, plan, consider, and manage and it’s all too easy to…
- The Resilient Retail Game Plan - retail insights, retail trends and best practices
15 | My Guide To Christmas Promotions
It’s easy to get overwhelmed in the hectic run-up to Christmas. As the winter months run away with us, it can sometimes feel like you’re constantly on the back…
- The Resilient Retail Game Plan - retail insights, retail trends and best practices
Lockdown 2.0: 7 things you can do to help your business right now
Though you might be feeling deflated and frustrated upon hearing the news that we’re in for a new month-long lockdown, we have the advantage of having gone…
- The Resilient Retail Game Plan - retail insights, retail trends and best practices
14 | Selling On Third-Party Marketplaces
As a creative product business, there are many ways that you can get products in front of potential customers, and it’s thanks to the ever-growing reach and…
- The Resilient Retail Game Plan - retail insights, retail trends and best practices
13 | The Fundamental Flaws Of Financial Quick Fixes
Todays episode is a little bit different - a little bit of a rant, if you like! Starting a business is often a minefield in terms of your self belief and it’s…
- The Resilient Retail Game Plan - retail insights, retail trends and best practices
12 | Paying Yourself From Your Product Business Is Essential
Last year I conducted a survey where I asked about 50 small creative product businesses a wide variety of questions, ranging from how they managed their costs…
- The Resilient Retail Game Plan - retail insights, retail trends and best practices
11 | Getting Ready (And Resilient) For Christmas
In mid-September, I ran the Resilient Retail online summit, which was all about getting ready for one of the most important sales touchstones of the year -…
- The Resilient Retail Game Plan - retail insights, retail trends and best practices
10 | Creating A Sales Plan For Your Business
In episode 10 of The Resilient Retail Game Plan, I want to get you moving from being a reactive to a proactive creative business owner, and that all starts…
- The Resilient Retail Game Plan - retail insights, retail trends and best practices
9 | Selling On Social Media
Social Media is an inescapable and vitally important channel through which to reach and connect with your customers. With the right mixture of content and…
- The Resilient Retail Game Plan - retail insights, retail trends and best practices
8 | Four Ways To Grow Your Sales For Your Creative Product Business
There’s so much to do once you start your own creative product business! When you’re in charge of doing everything and find yourself juggling so many…
- The Resilient Retail Game Plan - retail insights, retail trends and best practices
Five Things To Know Before Starting a Creative Product Business
Whether you find yourself bursting with business ideas, think that you've spotted a gap in the market or are simply just tired of the 9 to 5 and are ready for…
- The Resilient Retail Game Plan - retail insights, retail trends and best practices
Why you must price your creative products correctly
Profit is the engine that drives everything you do, so if you don’t price your creative products correctly you can’t hope to last very long or to build a…
- The Resilient Retail Game Plan - retail insights, retail trends and best practices
How stock management can make or break product businesses
Stock management can make or break product businesses. It’s all too easy to fall victim to ‘shiny new stock syndrome’ and bulk buying discounts, where you end…
- The Resilient Retail Game Plan - retail insights, retail trends and best practices
The best sales strategy is a great product strategy
If you want to sell more as a creative product business you need to be as passionate as I am about those products at the centre of your business - why else…
- The Resilient Retail Game Plan - retail insights, retail trends and best practices
3 | Healthy Profit Margins
Profit margins are like the foundations of your business so it’s very important you pay close attention to them and that you’re fully aware of how much money…
- The Resilient Retail Game Plan - retail insights, retail trends and best practices
Retail isn’t in trouble. Boring retail is in trouble!
Retail isn’t in trouble, boring retail is in trouble. Witnessing the collapse of behemoths like Debenhams can certainly knock your confidence, but don’t be…
- The Resilient Retail Game Plan - retail insights, retail trends and best practices
1 | To Resilience...and Beyond!
So, why am I here and why am I talking to you about the retail industry? Well, first - a little background. After graduating from Warwick University with a…
- The Resilient Retail Game Plan - retail insights, retail trends and best practices
Welcome to The Resilient Retail Game Plan
Welcome to the Resilient Retail Game Plan. A podcast for anyone wanting to start, grow or scale a profitable creative product retail business with me…