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19 | Driving Traffic To Your Website
As a creative product business, the first step to making a sale is driving traffic to your website - but it’s important to recognize that not all traffic is created equal - just like in a physical store, you’ll have people who have arrived at your business with the intention to buy but there’ll also be plenty of people just browsing. So how do you ensure that your website doesn’t become a leaky bucket of looky-loos that aren’t converting to customers? In Episode 19 of The Resilient Retail Game Plan, I want to give you what I like to call my ‘Basic Hygiene’ regime for creative product…
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