Shows / Marketing School - Digital Marketing and Online Marketing Tips
Marketing School - Digital Marketing and Online Marketing Tips
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find…
Episodes
Marketing School - Digital Marketing and Online Marketing TipsIs It Worth It to Create a User Conference?
In episode #2516, we talk about whether it is worth it to create a user conference. You’ll hear about what a user conference is, examples of companies that do…
Marketing School - Digital Marketing and Online Marketing TipsHow to Measure the ROI of Your Content Efforts in 2023
In episode #2515, we’re explaining how to measure the ROI of your content efforts in 2023. You’ll hear about the limitations of Google Analytics 4 and how to…
Marketing School - Digital Marketing and Online Marketing TipsHow Can Businesses Use Data to Improve Their Marketing Campaigns
In episode 2514, we talk about how businesses can use data to improve their marketing campaigns. Neil suggests that the biggest problem with how companies use…
Marketing School - Digital Marketing and Online Marketing TipsBEHIND THE SCENES: The REAL LinkedIn Algorithm Secrets
In Episode #2513, we shed light on some shocking information about the LinkedIn algorithm and its manual filtering from someone who works in its influencer…
Marketing School - Digital Marketing and Online Marketing TipsCrazy Marketing Lesson We Learned From Expedia
In this episode, Neil Patel shares a crazy marketing lesson they learned from Expedia. The surprising finding was that when Expedia adopted an omnichannel…
Marketing School - Digital Marketing and Online Marketing TipsHow to use Bard to Come Up with Popular Marketing + Business Questions
In this episode, Eric and Neil discuss how to use Bard, an AI language model, to come up with popular marketing and business questions. They share their…
Marketing School - Digital Marketing and Online Marketing TipsWhy In Person Podcasts Crush Online Podcasts
In this episode, Eric Siu and Neil Patel discuss the advantages of in-person podcast recordings over online ones. They share their recent experience recording…
Marketing School - Digital Marketing and Online Marketing TipsJennifer Lopez AI ad, Disney wants to sell networks, Prime Day falls short, Twitter launches creator rev share
Featuring Jennifer Lopez's AI ad and Disney's network sale, Prime Day's disappointing performance, and Twitter's creator rev share launch, this episode has it…
Marketing School - Digital Marketing and Online Marketing TipsDo Offline Ads Work?
In episode #2509, we’re exploring the effectiveness of offline ads. We investigate why B2B companies invest in airport ads and examine the factors affecting…
Marketing School - Digital Marketing and Online Marketing TipsThe LinkedIn Algorithm Changed — Here's How To Win
In episode #2508, we uncover the latest insights and strategies to conquer the ever-changing LinkedIn algorithm. Join us as we reveal the key factors driving…
Marketing School - Digital Marketing and Online Marketing TipsThe Anatomy of a 1M View TikTok Video
In episode #2507, we dissect the elements that contribute to the success of a TikTok video, specifically focusing on the anatomy of a TikTok video that reached…
Marketing School - Digital Marketing and Online Marketing TipsWhy The Threads Launch Was A Masterclass In Product Marketing
In this episode, Neil Patel and Eric Siu talk about product marketing lessons you should learn from Threads. TIME-STAMPED SHOW NOTES: [00:00] - Why launching…
Marketing School - Digital Marketing and Online Marketing TipsThreads Is Generating 8.3X More Engagement Than Twitter
Neil Patel and Eric Siu talk about why Meta’s Threads is getting a lot of attention right now and how you should maximize it for your brand. TIME-STAMPED SHOW…
Marketing School - Digital Marketing and Online Marketing TipsWhy The Creator Economy Ended Up Being A Dumpster Fire
In episode #2506, we dive deep into the challenges and shortcomings of the creator economy. Join us as we uncover the complexities of the creator economy and…
Marketing School - Digital Marketing and Online Marketing TipsThreads Gets 70M Users, Pseo, Ga4, Duolingo Ditches Tv Ads For Memes, Tom Brady Loses $30M
Join Neil Patel and Eric Siu as they discuss the latest news and trends in the digital world. Tune in to hear them delve into the incredible achievement of…
Marketing School - Digital Marketing and Online Marketing TipsAre Rebrands A Good Idea?
In episode #2505, we delve into rebranding and discuss whether it is a good idea for businesses. Join us as we explore the potential benefits and drawbacks of…
Marketing School - Digital Marketing and Online Marketing TipsNow You Can View Your Competitors' Google Ads For Free
In this episode, Neil Patel and Eric Siu talk about how you can view your competitors' Google Ads for free Links Mentioned in Today’s Episode: Don’t forget to…
Marketing School - Digital Marketing and Online Marketing TipsWhere We Would Start From Scratch
In this episode, Eric Siu and Neil Patel discuss their strategies for starting from scratch in content marketing. They share their preferred content formats…
Marketing School - Digital Marketing and Online Marketing TipsHow Much We Each Spend on Content Marketing
In episode #2502, we fill you in on our monthly content marketing expenses. Our diverse range of content includes blog articles, podcast episodes, videos…
Marketing School - Digital Marketing and Online Marketing TipsThe AI Video Editor That Will 10x Your Content Creation
In episode #2501, we discuss the AI-powered video editor that promises to save you time and money on your TikToks, Reels, and YouTube shorts. We explore how…
Marketing School - Digital Marketing and Online Marketing TipsWhat Matters More Than Competency
In episode #2500, we investigate what matters more than competency when it comes to hiring. We explore why cultural fit takes precedence over competence and…
Marketing School - Digital Marketing and Online Marketing TipsHow MrBeast Smashed A New Video Record
In episode #2499, we delve into how YouTube sensation MrBeast shattered video records with his latest release. From the premise that surpassed his ‘Squid…
Marketing School - Digital Marketing and Online Marketing TipsWhy We’re Doing In-Person Podcast Again
In episode #2498, we talk about why we’re doing a live podcast again. We haven’t recorded this podcast sitting next to each other for the last three or four…
Marketing School - Digital Marketing and Online Marketing TipsThe Rise of De-Influencers
In episode #2497, we are discussing the rise of de-influencers and what it means. De-influencers are people causing negative influence online. This is…
Marketing School - Digital Marketing and Online Marketing TipsThe Right Way to Market an Event
In episode #2496, we share how to market an event effectively. From advertising and sending emails to pushing ticket sales and optimizing the 30 days before…
Marketing School - Digital Marketing and Online Marketing TipsHow to Find the Best Podcast to Advertise On
In episode #2495, we are going to tell you how you can find the best podcast to advertise on. Magellan AI is a great tool to use to help with podcast analytics…
Marketing School - Digital Marketing and Online Marketing TipsBusiness Trends We Are Seeing For 2023
In episode #2494, we are talking about the business trends we are seeing in 2023. Things have become volatile with interest rate hikes and businesses are…
Marketing School - Digital Marketing and Online Marketing TipsHow To Unsuck At Social Media
In episode #2493, Neil and Eric get into how to unsuck at social media. When it comes to social media, there are plenty of ways to succeed. But there are also…
Marketing School - Digital Marketing and Online Marketing TipsThe Optimal Way To Post To Social Daily
In episode #2492, Neil and Eric break down the optimal way to post to social daily. The social media space is competitive, and different platforms seem to…
Marketing School - Digital Marketing and Online Marketing TipsWhat You Can Learn From XPRIZE (Elon Donated Over $100M+ To This Org)
In episode #2491, Neil and Eric discuss what can be learned from the XPRIZE Foundation, an organization that Elon Musk donated over 100 million dollars to…
Marketing School - Digital Marketing and Online Marketing TipsWhat Eric Learned About YouTube By Paying MrBeast $8
In episode #2490, Eric shares what he learned about YouTube by paying MrBeast $8. With the launch of MrBeast’s paid Twitter feed, subscribers are being given…
Marketing School - Digital Marketing and Online Marketing TipsLionel Messi Declines $1.9B To Play The Long Game
In episode #2489, Neil and Eric unpack why Lionel Messi declined $1.9B to play the long game. When choosing which football club to play for, there’s often more…
Marketing School - Digital Marketing and Online Marketing TipsThe Future of Media via Axios
In episode #2488, Neil and Eric explore the future of media via Axios. Drawing from a blog post written by the American news website, this episode covers the…
Marketing School - Digital Marketing and Online Marketing TipsUse These Influence Hacks To 10x Your Conversions
In episode #2487, Neil and Eric explain how to use influence hacks to 10x your conversions! Using thought experiments designed by Niro Sivanathan, Eric and…
Marketing School - Digital Marketing and Online Marketing TipsThe Metric That’s More Important Than Customer Acquisition Costs
In episode #2486, Neil and Eric do a deep dive into the metric that’s more important than customer acquisition costs! This episode was inspired by a blog post…
Marketing School - Digital Marketing and Online Marketing TipsInstagram’s Algorithm Revealed
In episode #2485 Instagram’s algorithm is revealed through Neil and Eric’s analysis of the Instagram Ranking Explained blog (plus some other information that…
Marketing School - Digital Marketing and Online Marketing TipsThe GaryVee Method For Hiring Content Creators
In episode #2484, we discuss the Gary Vaynerchuk (otherwise known as GaryVee) method for hiring content creators. Gary sometimes gets flak for hiring armies of…
Marketing School - Digital Marketing and Online Marketing TipsHow We're Using AI at Our Companies
In episode #2483, we talk about some of the different ways that we use AI at our companies. What we won’t be talking about is how to use AI to create…
Marketing School - Digital Marketing and Online Marketing TipsWhy the Gold is in the Reviews
In episode #2482, we discuss what we mean when we say that “the gold is in the reviews.” Reviews help showcase the reputation of your company. They improve…
Marketing School - Digital Marketing and Online Marketing TipsEric and Neil's Favorite Way to Learn New Marketing Tactics
In episode #2481, we share some of our favorite ways to learn new marketing tactics that we have learned in nearly seven years of Marketing School; from…
Marketing School - Digital Marketing and Online Marketing TipsHow Neil and Eric Are Adapting Their Marketing So They Don't Get Crushed by AI
In episode #2480 we talk about how we are adapting our marketing so as not to get crushed by AI! Just because there are so many new tools and avenues out…
Marketing School - Digital Marketing and Online Marketing TipsIs Google Sending Fewer Clicks To Websites?
In episode #2479, we discuss whether Google is sending fewer clicks to websites. The statistics and analytics around Google's search results have continued to…
Marketing School - Digital Marketing and Online Marketing TipsApple's headset, WPP partners with Nvidia, Rise of creator capitalists, Twitter ad revenue tanks 59
In this episode, Neil Patel and Eric Siu talk about Apple's headset, WPP partners with Nvidia, the Rise of creator capitalists, Twitter ad revenue tanks 59…
Marketing School - Digital Marketing and Online Marketing TipsOur Favorite Tools for Marketers That Want to Level Up Their Ads
In episode #2478, we share some of our favorite tools for marketers who want to level up their ads! If you want to stand out from the rest, the right new tools…
Marketing School - Digital Marketing and Online Marketing TipsWhy Finding Your Community Is Critical For Long Term Growth
In episode #2477, we talk about why finding your community is critical for long-term growth. If you want to know a little more about our opinions on the power…
Marketing School - Digital Marketing and Online Marketing TipsWhere We Think Podcast Advertising Is Going
In episode #2476, we share where we think podcast advertising is heading in the future. The recent surge in the podcasting space has created many opportunities…
Marketing School - Digital Marketing and Online Marketing TipsWhat Eric Learned At An Investor's Conference
Join Neil Patel and Eric Siu in this episode as Eric shares his key insights and takeaways from the investor's conference he recently attended. Links Mentioned…
Marketing School - Digital Marketing and Online Marketing TipsWhat Eric Learned From Meeting A Marketing School Fan Live
In episode #2474, Eric shares what he learned from meeting a marketing school fan live! We are always thrilled when our podcast provides listeners with fresh…
Marketing School - Digital Marketing and Online Marketing TipsWhere Consumer Confidence Sits Right Now
In episode #2473, we talk about where consumer confidence sits right now. The global economy has had to adapt to some pretty major events over the past three…
Marketing School - Digital Marketing and Online Marketing TipsHow To Truly Scale AI In Your Organization
In episode #2472, we talk about how to truly scale AI in your organization! It feels like everyone is racing to implement AI, but is this the best strategy for…
Marketing School - Digital Marketing and Online Marketing Tips92.7% of Facebook Posts Are Now Dominated By This Format
In episode #2471, we’re looking at the format dominating 92.7% of Facebook posts! We’re referring, of course, to reels. Short-form content has proven to be…
Marketing School - Digital Marketing and Online Marketing TipsYou Have Been Thinking About AI The Wrong Way - You're Missing the Big Picture
In episode #2470, we explain why you’ve been thinking about AI the wrong way, and how you should approach it instead! While using AI for content creation is an…
Marketing School - Digital Marketing and Online Marketing TipsHow We Optimize Our Travel For Maximum Output
In episode #2469, we talk about how we optimize our travel for maximum output. Conferences and travel go hand in hand and we’ve figured out a few ways to ease…
Marketing School - Digital Marketing and Online Marketing TipsMy Favorite Marketing Hack When Speaking at Conferences
In episode #2468, we break down our favorite marketing hack when speaking at conferences. We’ve been on the circuit for a few weeks and want to share our…
Marketing School - Digital Marketing and Online Marketing TipsHow to Make Your Content Stand Out When Everyone is Using AI
In episode #2467, we look at ways to make your content stand out when everyone is on the AI train. The trick is to identify what you, as a human, can bring to…
Marketing School - Digital Marketing and Online Marketing TipsGoogle's AI marketing event, Bankrate's AI content results, Ad index falls for 10th straight month, Nvidia jumps 30%
In this episode, Neil Patel and Eric Siu delve into Google's recent AI event, Bankrate's AI-driven content strategy, and more. Links Mentioned in Today’s…
Marketing School - Digital Marketing and Online Marketing TipsHow To Do Outbound at Scale Using AI
In episode #2466, we broach the topic of using AI for doing outbound. The goal with outbound is to stand out and AI can help you do so. Tune in to discover how…
Marketing School - Digital Marketing and Online Marketing TipsThis Software Can Create Thousands Of AI-Generated Articles And Drive Real Traffic
In episode #2465, we investigate the software that can create AI-generated articles to “drive real traffic”. Namely, byword.ai. While AI SEO strategies might…
Marketing School - Digital Marketing and Online Marketing Tips100m Views and $900 Return
In episode #2464, we explore the question of vanity metrics versus revenue. We look at a particular story of a creator reaching 100 million views on YouTube…
Marketing School - Digital Marketing and Online Marketing Tips7 Marketing Tools for Q2 2023
In episode #2463, we share seven marketing tools for the second quarter of 2023. The year is already flying by and now is a great time to familiarize yourself…