The Metric That’s More Important Than Customer Acquisition Costs

Marketing School - Digital Marketing and Online Marketing Tips · Jun 18, 2023 · 9m

In episode #2486, Neil and Eric do a deep dive into the metric that’s more important than customer acquisition costs! This episode was inspired by a blog post by Elena Verna and in it you will hear why it is more important to focus on the lifetime value and the payback period of your customers than your customer acquisition costs.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The Metric That’s More Important Than Customer Acquisition Costs.

[00:18] The importance of understanding your Customer Lifetime Value (LTV).

[00:47] The blog post by Elena Verna inspired today’s episode.

[01:17] An…