Latest / Marketing School - Digital Marketing and Online Marketing Tips
How to Measure the ROI of Your Content Efforts in 2023
In episode #2515, we’re explaining how to measure the ROI of your content efforts in 2023. You’ll hear about the limitations of Google Analytics 4 and how to get around them using UTM parameters. You’ll also hear about the value of AB testing and why you need to factor in what content is generating leads. Tune in to find out what you should be trying to track, how to track it, and how to use the information you gather to improve your content going forward!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: how to measure the ROI of your content efforts in 2023.
[00:06] Google Analytics 4 and its…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.